Костянтин

Kostiantyn Hrybanov
Creative Media Director, Head of Content, Art Director
[открыть контакты](см. выше в блоке «контактная информация») [открыть контакты](см. выше в блоке «контактная информация») Ukraine, Kyiv

Profile
Over 10 years of experience in top product companies — Parimatch, Favbet, and Rozetka — with 7+ years in the
betting and gambling industry. Skilled in building and leading in-house creative teams and delivering full-cycle
brand projects: from strategy and production to promotion and analytics.

Education
Master's degree, Kyiv National Linguistic University 09/2002 – 07/2007
Major at the university — philology, English and German languages ​and literature.

Work Experience
Head of Owned Media, Favbet 05/2023 – 04/2025
Built an in-house media unit from the ground up to manage full-cycle brand
promotion across owned media channels, tailored to multiple GEOs.
Responsibilities included goal-setting, research, concept development, promotion
strategy, budgeting, execution, and performance reporting.
Key Achievements:
•Launched a dedicated Telegram channel for the brand, growing it to 200,000+
subscribers. Managed team recruitment, vendor coordination, marketing
strategy, and monetization.
•Created an independent media project targeting the Brazilian market, reaching
over 7 million views per month.
•Led media promotion of the FAVBET Team esports initiative from scratch —
including production, post-production, SMM and performance marketing.

Creative Media Director, GR8 Tech (former Parimatch Tech) 01/2022 – present
Lead a multidisciplinary creative team including screenwriters, SMM managers,
designers, video editors, and PPC specialists. Responsible for developing and
executing strategic creative content initiatives aligned with global brand goals.
Key Achievements:
Developed and implemented a comprehensive content strategy for the Parimatch
•

Global YouTube channel, covering multiple regions including LATAM, India, the
UK, Australia, Ukraine, and Africa.
Produced exclusive video content in collaboration with top football clubs such as
•

Chelsea FC and Leicester City FC.
Managed high-pressure situations involving creative team restructuring and crisis
•

communication, ensuring stability and project continuity.
Head of Owned Media, mr.fish agency 08/2017 – 12/2021
I was in charge of developing of creative content in-house department from zero.
Main tasks: native brand projects and promo activities with brand ambassadors (FC
Shakhtar, Conor McGregor).
Achievements:
biggest football content ecosystem in Ukraine Kuba Ibra (YT , FB , Instagram
•

, TikTok , Telegram )
new sport Teqball in Ukraine as a part of brand promo activities
•

multiregional net of brand content projects for new GEOs (Uzbekistan , India
•

, Brazil, Australia, New Zealand)
promo campaign ParimatchO with Kvartal 95 Studio in YouTube (about promo
•

campaign )

Video Content Lead, Universal Commerce Group 05/2017 – 07/2017
The main role — to create wide system of video content on brand's pricing
aggregators.

Senior Content Manager & Host, Rozetka 01/2015 – 04/2017
I was in charge of creating content for YouTube channel Rozetka to make it first 1
Million subsribers channel of a product company in Ukraine. As a main host for over
180 videos.

Content Manager, Point Com Ltd. 09/2007 – 07/2010
Managing of content streams and services for biggest Ukrainian mobile network
operators

Languages
Ukrainian English German
C2 B2 C1

Skills
Marketing & Media Tools Leadership & Strategy
Funnel Design & Customer Journey Mapping
• In-house Team Building & Management
•

Lead Generation Strategy & Execution
• Budgeting & Vendor Coordination
•

Meta Business Suite, Google Ads
• Multi-regional Campaign Launches (e.g., Brazil,
•

Telegram Channel Growth & Monetization
• India, EU, Ukraine)
Influencer Marketing & Talent Collaboration
• Crisis Communication & Project Recovery
•

A/B Testing, KPI Tracking & Optimization
•

Design & Visuals
Creative & Content Production Adobe Photoshop
•

Video Production (pre/post-production, scripting,
• Adobe Premiere Pro / Final Cut
•

editing) Canva & Figma (for social content & team tasks)
•

Motion Graphics & Lower Thirds
• Branding & Visual Identity Creation
•

Color Grading & Visual Storytelling
•

Studio & On-location Shoot Coordination
•

Content Strategy Development
•

Social Media Management
Multi-Geo SMM Campaigns
•

TikTok / Instagram Reels Production
•

Community Management & Engagement Strategy
•

KPI Tracking & Reporting
•
Interests
Sneaker culture & fashion Football & esports DJing & electronic music
production
Sports media trends Content creation
Emerging tech in digital
marketing