Olha

OLHA BRUÈRE
Strategic Growth & Business Development Executive
Ukraine • Europe • International Markets

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PROFESSIONAL I am the Founder of BRUÈRE MARKETING HUB, working with companies and organizations across Ukraine and
SUMMARY Europe to strengthen business development, marketing systems, fundraising, and scalable growth infrastructure.
My work focuses on transforming complex business challenges into clear, structured, and measurable systems that
support long-term growth.
With experience across international markets, including France, the United States, and Ukraine, I combine strategic
marketing, operational management, financial structuring, and performance-driven growth systems to develop
practical and scalable business solutions.
I have led multi-market marketing initiatives, managed cross-functional teams, and implemented systems that
improve lead generation, conversion, operational efficiency, and long-term business development.
I work with:
• B2B companies
• Premium B2C brands
• Startups and scaling businesses
• NGOs and impact-driven organizations

CORE • Strategic Business Development
EXPERTISE • Marketing Systems & Growth Strategy
• Fundraising & Partnership Development
• CRM & Sales Infrastructure
• Brand Positioning
• Market Expansion
• Operational Scaling
• Performance Marketing
• Executive Communications
• International Partnerships
• Business Transformation

WORK FOUNDER & CEO
EXPERIENCE BRUÈRE MARKETING HUB | Ukraine / International | 2024 – Present
Constantly working with companies and organizations across Ukraine and Europe to shape marketing structures,
strengthen business development, and prepare projects which ensure constant growth.
Transforming complex business challenges into clear, structured systems using an objective-driven approach.
Combining data-driven marketing, financial structuring, and operational leadership to deliver well-designed and
feasible strategies.
Helping B2B companies, premium B2C brands, startups, scaling businesses, and NGOs / impact-driven organizations
move from fragmented efforts to structured, measurable, and scalable growth.
Turning complex challenges into clear, executable growth architecture by building complete business ecosystems
where marketing, sales, product, and financial logic work together as one integrated system

SPECIALIST IN THE DEVELOPMENT OF CORPORATE PARTNERSHIPS AND FUNDRAISER
NGO "League of the Strong" | Ukraine | 2025 - until now
Work within the implementation of the SAFEG (Support and Accessibility for Everyone) project and the Help
Localization Facility partner program in cooperation with Humanity & Inclusion (HI) Germany.
Responsible for the development of corporate partnerships, attracting funding and forming models of cooperation
between international donors, business and the public sector.
Key tasks and results:
Conducting a strategic audit of the organization's internal projects and areas of activity: analysis of projects for
2023-2025, generation of analytical data, detailed review and structuring of the organization's internal expertise into
cases
Structuring of the organization's internal expertise for the development of partnership and co-financed initiatives:
formation of partnership directions for the implementation of joint projects with business.
Formation of project co-financing models with the participation of Ukrainian business: participation in the
development of partnership mechanisms for attracting funding for long-term accessibility and inclusion initiatives
Development of partnership proposals for the corporate sector in the direction of ESG (Social Impact), accessibility
and inclusion initiatives
Participation in the preparation of digital accessibility directions in accordance with WCAG 2 standards.1 and
principles of digital inclusion
 Participation in the development of the AccessCheck product concept for testing sites and applications (digital
products) for compliance with digital accessibility standards
Preparation of the conceptual description of AccessCheck, formation of the value proposition of the product and
preparation for the launch of the pilot project
Participation in the formation of the budget and financial model for the launch of the web accessibility product
Market research and segmentation of potential corporate partners: holding meetings with business representatives,
creating surveys, analyzing the needs and pain points of potential partners, forming analytics and partner proposals for
cooperation
Formation, segmentation and validation of a database of 500+ contacts of the corporate sector: structuring lists in the
areas of digital, national companies, the banking sector and pharmacy chains for the development of partnership
initiatives and cooperation
Development of the concept of the Strong Talent program for the professional integration of people with disabilities:
formation of the structure of the curriculum, planning of educational processes, involvement of specialized specialists and
formation of the project budget
Formation of a model of cooperation with business for the strategic closure of 4% of the employment quota for people
with disabilities through training, adaptation and support of candidates
Development of partner solutions for business in the direction of inclusive employment, accessibility and workforce
integration
Work with cold outreach: building communication strategies for interaction with the cold database of corporate
contacts, forming communication scenarios and partnership offers for various business segments
Participation in the development of a multi-channel fundraising strategy to attract more than €5M of funding for a 3-
year project.

B2B DEVELOPMENT MANAGER AND OPERATIONAL PROCESSES
Royal Foam US LLC | Florida, USA | 2025
Participation in the development of the company's B2B direction and formation of new areas of cooperation for the
corporate sector
Conducting analysis of the market, competitive environment and formation of UTP for the development of the
company's B2B direction
Segmentation of corporate clients by directions: construction sector, real estate agencies and event industry
Formation of PMF (Product-Market Fit) and value proposition for different customer segments
Structuring of company services and development of commercial proposals, service catalogs and cooperation
agreements
Formation and development of a cold base of corporate clients, construction of communication strategies for cold
outreach
Coordination of internal sales processes and communication with clients
Organization of recruitment, selection and interview processes for the development of the B2B direction
Conducting training of the sales team of the company's goods and services
Analysis of the work of the sales department, identification of weak points and implementation of changes to improve
the efficiency of the team
Control of implementation of internal plans, KPIs and performance indicators
Work with the Zoho CRM system: performance monitoring, reporting, control of sales processes and team
effectiveness
Analysis of team effectiveness and optimization of B2B development processes
Participation in the development of additional service areas to increase the company's competitiveness

STRATEGIC CONSULTANT ON BRAND MARKETING AND CONTENT STRATEGY
HUROM | Europe - Ukraine | 2025 – 2026 (Project)

Carrying out brand audit and HUROM strategic positioning analysis: analysis of current brand perception, product
strengths, customer behavior and barriers to purchase
Research of the market and competitive environment of premium wellness products: analysis of competitors,
communication models and target audiences
Formation of brand target audiences: customer segmentation, needs analysis, purchase motivation and key consumer
pain points
Development of a brand restructuring strategy in accordance with the needs of the target audience and the formation
of a new brand positioning in the direction of a healthy lifestyle and wellness
Formation of key brand messages and communication model for digital communication
Structuring products and content areas according to seasonality, customer journey and audience behavior
Development of content and media strategy for YouTube, Instagram, TikTok, Facebook and email marketing
Development of content plans, scenarios and strategic materials for the development of digital communication of the
brand
Participation in the development of CRM communication and customer interaction system
Monitoring of digital communication indicators, analysis of content effectiveness and optimization of marketing strategy

MARKETING MANAGER
WahooArt.com | France -USA | 2021 - May 2025
Participation in the development of the company's digital marketing in the markets of Europe and the USA
Planning, launch and optimization of Google Ads advertising campaigns (Search, Performance Max, Display) in
accordance with sales goals and customer journey
Analysis of the effectiveness of advertising campaigns and control of key indicators of CPC, CPL, Quality
Score, Ad Strength and conversion performance
 Analysis of user behavior, customer journey and marketing indicators to optimize advertising campaigns and improve
the effectiveness of digital promotion
Audience segmentation and development of remarketing campaigns to return users and increase conversion
Work with the product and digital customer experience: analysis of user interaction with the site, participation in
improving user flow and digital communication structure
Participation in the calculation of advertising budgets, cost control and analysis of the effectiveness of marketing
investments
Participation in the implementation of AI tools to personalize customer experience and improve user interaction with
the site
Participation in the development of the site's digital strategy, analysis of marketing indicators and optimization of
user experience
Monitoring the effectiveness of advertising campaigns and optimization of marketing processes according to
performance data

FOUNDER & CEO
Elite Digital English School (EDES) | Ukraine -Europe |2020 - until now
Establishment and development of an online school of English and French for children, teenagers and adults
Formation of the school's business model and development of educational directions for the Ukrainian and
international markets
Analysis of the online education market, the competitive environment and the behavior of the target audience
Development of the school's marketing strategy and development of digital communication of the brand
Development of content and advertising strategies to attract new students and develop online sales
Monitoring the effectiveness of marketing campaigns, analyzing indicators and optimizing the school's development
strategy
Development of partnership directions and communication with international educational platforms and projects
Development of corporate English language training and areas of cooperation with business
Coordination of operational activities of the school and management of the teaching team
Quality control of educational processes, educational standards and customer service
Coordination of internal operational processes, CRM communication and administration of the educational process
Development and launch of the ITeens educational project — a modern EdTech field that combines English language
learning, digital skills, AI tools and the development of hard and soft skills for children and teenagers

EDUCATION Ukrainian Catholic University LANGUAGES • Ukrainian — Native
Master’s Program in Marketing Management • English — Professional Working Proficiency
2025 • French — A2+ Level
Ukraine