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Work experience

Marketing director

from 04.2022 to 03.2023 (11 months)
STLTH, Київ (Роздрібна торгівля)

• Brand Launch in Ukraine (3% market share in 1 year). Marketing Strategy d-t
• Marketing activities with ROI focus. A&P budget ownership, KPIs tracking.
• Media campaigns launch: CPC / CPM models
• PR Campaigns launch Articles, TG/FB posts, Banners with link)
• SMM Content development (done locally), Targeting (awareness & leads)
• Leading Launch plan/ Promo support
• Trade marketing, Merchandising and Distribution standards

National Trade Marketing Manager

from 05.2019 to 06.2021 (2 years 1 month)
JUUL LABS, Київ (Роздрібна торгівля)

• Brand Launch in Ukraine (5% market share in 1,5 years). Trade Marketing
Strategy development
• Managing field promo team Ambassadors (recruiting, coaching, KPIs set)
• Mono brand concept store project ownership (development, design,
logistics, furnishing and recruiting, grand opening event and ongoing sup-t)
• Mystery shopper programs (tracking Shop assistants & Ambassadors team)
• Retail audit (mobile + web solution software, KPIs setup, monitoring)
• Promo planning and support
• POSM development and production

Marketing Director Professional Products Department

from 08.2016 to 05.2018 (1 year 9 months)
LOREAL UKRAINE, Київ (Краса, фітнес, спорт)

• Marketing Strategy development incl. new product launches/ promo plan/
seasonal collections/ events
• A&P budget ownership, KPIs tracking. Marketing activities with ROI focus
• Hair Fashion Night: massive yearly event CJM, Brand toolbox, Cross-
functional teams)
• SMM (in-house), local content development, photo shootings

Manager Consumer Activation

from 06.2015 to 02.2016 (8 months)
PHILIP MORRIS INTERNATIONAL, Київ (Легка промисловість)

• Strategy development for Retail & HoReCa for all premium brands’ portfolio
• Big events launch and brand zones production, brand ambassadors
• KPIs focus: coverage, brands’ performance, switching indicators
• Promo activation toolbox development: on-line and offline activities

Brand Executive Marlboro Brand Group

from 05.2013 to 05.2015 (2 years)
PHILIP MORRIS INTERNATIONAL, Київ (Легка промисловість)

• Leading, developing, and implementing brand strategy
• Cross-functional teams with Trade Marketing and Sales teams
• Managing BTL, Creative, Digital and PR agencies, external partners

Category Management Specialist: Category management, Innovations and BTL

from 06.2011 to 05.2012 (11 months)
KRAFT FOODS UKRAINE, Київ (Харчова промисловість)

• Cat Man projects in KA 3% turnover on impulse category)
• Boston Consulting Group BCG cross-functional project leadership
• Merchandising and category building in different MT & TT
• Development and implementation promotional and trade marketing plan with
marketing tools

- Managed a $1,3M KA seasonal activation
as a part of BCG project Milka Jacobs)
- 2 month activity, 1,2M contacts, 180K units sales, 60 K promo hours
- Total Gross Revenue uplift (during activity + post-effect) 2M USD
- Total Net Revenue uplift 700K USD
- Milka Chocolate SOM growth 1% due to activity only NPD excluding)

Trade Marketing Specialist

from 05.2010 to 05.2011 (1 year)
KRAFT FOODS UKRAINE, Київ (Харчова промисловість)

• Merchandising and category building in different MT & TT
• Promo lead

Trade Marketing Trainee

from 05.2009 to 04.2010 (11 months)
KRAFT FOODS UKRAINE, Київ (Food industry)

Events assistant, supervisor of the “Gourmet Club” project

from 05.2007 to 04.2008 (11 months)
AMERICAN CHAMBER OF COMMERCE IN UKRAINE, Київ (Non-profit and charitable organizations)

Education

International Christian University

Marketing, Київ
Higher, from 2006 to 2009 (2 years 8 months)

Additional education and certificates

Chartered Institute of Marketing\ Marketing, Master in Marketing

2012, 12 month

Knowledge and skills

Language proficiencies

• English — advanced
• German — average

References

Дарков Иван

Дарков Иван

Генеральный Директор, JUUL LABS UKRAINE

Additional information

Driving License B/ IYT Skipper international/ UA Sail and motor vessel license
ENG/ RUS/ UKR/ GER (C1)
CAE/ IELTS
Chartered Institute of Marketing - Marketing, Master in Marketing