Klaviyo Email Marketing Expert

Tallium is looking for the right marketing expert candidate for our Wine E-commerce partner in Europe — 8Wines.com. See the job description below:

About 8Wines

We are the fastest-growing wine e-commerce platform in Europe (https://www.thedrinksbusiness.com/2024/03/which-drinks-companies-are-among-europes-fastest-growing/), offering a curated selection of exceptional wines from around the world. Our mission is to provide wine enthusiasts with a seamless shopping experience, expert recommendations, and outstanding customer service. Join us as we continue to expand and revolutionize the wine industry.

We are seeking a talented and experienced Klaviyo Email Marketing Expert to join our dynamic marketing team. In this role, you will be responsible for developing and executing email marketing strategies that drive customer engagement, retention, and revenue growth. Additionally, you will work closely with our Social Media Marketing (SMM) channels to ensure cohesive and integrated marketing campaigns.

Key Responsibilities

• Develop and Manage Email Campaigns: Create, implement, and optimize email marketing campaigns using Klaviyo to engage and retain customers.
• Segmentation and Personalization: Utilize advanced segmentation and personalization techniques to deliver relevant and targeted content to different customer segments.
• Performance Analysis: Monitor and analyze email marketing metrics to measure campaign effectiveness and implement data-driven improvements.
• A/B Testing: Conduct A/B tests to optimize email performance, including subject lines, content, and send times.
• Integration with SMM Channels: Collaborate with the social media team to integrate email campaigns with social media strategies, ensuring a consistent brand message across all channels.
• Automation: Develop and manage automated email workflows, such as welcome series, cart abandonment, and post-purchase follow-ups.
• Content Creation: Work with designers and copywriters to create compelling email content, including visuals and copy.
• Compliance: Ensure all email marketing activities comply with relevant laws and regulations, including GDPR.

Requirements

• Experience: Proven experience in email marketing, specifically with Klaviyo. Experience in e-commerce is a plus.
• Technical Skills: Proficient in using Klaviyo, including automation, segmentation, and analytics. Familiarity with HTML/CSS for email templates is a plus.
• Analytical Skills: Strong ability to analyze data and derive actionable insights to improve email performance.
• Creativity: Strong creative skills to design engaging email campaigns that capture the audience’s attention.
• Collaboration: Excellent teamwork skills with the ability to work effectively across different teams.
• Attention to Detail: High attention to detail, ensuring accuracy and consistency in all email communications.
• Communication: Strong verbal and written communication skills in [Specify Languages, e.g., English, and any other relevant language].

Benefits

• Competitive Salary: Attractive EUR-based compensation package based on experience and skills.
• Growth Opportunities: Be part of a rapidly growing company with opportunities for career advancement.
• Wine Perks: Enjoy exclusive discounts and offers on our extensive range of wines.
• Flexible Working: Remote with flexible hours.
• Creative Environment: Work in a dynamic and innovative team that values creativity and new ideas.