PPC-спеціаліст (Amazon)

We’re seeking a hardworking and results-driven Amazon PPC Manager with proven experience to optimize advertising strategies and drive business growth.

Responsibilities:

1. Campaign Strategy and Optimization:

• Continue to develop and implement comprehensive Amazon PPC strategies to increase visibility, traffic, and sales for a 2000+ ASIN catalog.
• Monitor and optimize campaigns regularly to ensure maximum ROI and efficiency.
• Conduct keyword research, competitor analysis, and stay updated on industry trends.

2. Budget Management:

• Manage advertising budgets effectively to achieve marketing goals.
• Analyze and adjust bid strategies based on performance metrics and budget constraints.

3. Data Analysis and Reporting:

• Utilize analytical tools to track, analyze, and report on key performance metrics.
• Provide actionable insights and recommendations based on data analysis.

4. Collaboration:

• Work closely with cross-functional teams, including marketing, sales, and product development.
• Collaborate with external agencies to ensure alignment with overall marketing objectives.

5. Ad Creative Testing:

• Conduct A/B testing of ad creatives and copy to optimize for performance.
• Stay abreast of Amazon’s advertising features and implement new features strategically. Our account is supported by a dedicated Amazon ads representative.

Qualifications:

• Proven experience managing Amazon PPC campaigns with a track record of success.
• In-depth understanding of Amazon’s advertising platform, algorithms, and best practices.
• Strong analytical skills with the ability to translate data into actionable insights.
• Familiarity with tools such as Amazon Advertising Console, Google Analytics, and other PPC management tools.
• Excellent communication and collaboration skills.
• Ability to adapt to a fast-paced, dynamic environment.

Experience:

• Minimum of 2 years of experience in PPC management on Amazon.