Marketing assistant

SEMPICO SOLUTIONS LTD is a telecom company that develops its own CPaaS / SMS platform Gatum and provides messaging services for businesses worldwide. We work in the B2B segment (CPaaS, SMS, SMPP, telecom) and are looking for a Marketing Assistant who will be the operational engine of marketing and the right hand of the CMO.

Responsibilities

Websites, SEO, CRO

• Administer sempico.solutions and gatum.io via CMS: create pages, update blocks, publish content.
• Maintain multilingual content (EN/UA): publish translations, check consistency.
• Handle on-page SEO: titles, meta descriptions, H1/H2, internal links, alt texts.
• Implement technical SEO changes according to requirements (speed, redirects, tags).
• Set up and maintain goals/events in Google Analytics and Google Tag Manager.
• Assist with A/B tests on websites (page variations, result collection).

Content & SMM (LinkedIn focus)

• Take part in content planning for the blog and LinkedIn.
• Write / edit blog articles (how-to, reviews, SEO texts based on briefs/structures).
• Collect information and prepare customer cases (structure, numbers, quotes).
• Maintain media kit, brand guide, and presentations (update texts, screenshots).
• Prepare a content plan for the company LinkedIn page.
• Write and publish LinkedIn posts, do basic comment moderation, track metrics (views, CTR).
• Prepare briefs for designers (creatives for articles, social media, PPC).

PPC & tracking

• Operationally manage Google Ads: campaign/ad group structure, regular checks of budgets, bids, search terms, negative keywords.
• Launch and perform basic optimization of LinkedIn Ads (campaigns, audiences, creatives).
• Standardize and maintain UTM tagging for all paid campaigns.
• Prepare short PPC reports (spend, clicks, conversions, CPL).

Email marketing & automation (if needed)

• Build and launch email campaigns (product news, onboarding, promos) in the chosen platform.
• Maintain contact databases: import, segmentation, cleaning inactive emails.
• Set up and support automated flows (welcome, post-demo, product updates) based on CMO scenarios.
• Prepare email performance reports (opens, clicks, unsubscribes, basic conclusions).

Product marketing support (Gatum) & sales materials

• Update Gatum feature descriptions on the website and in materials (based on CMO / Product Owner requirements).
• Prepare feature release assets: website pages/blocks, short texts for blog/news, info for email.
• Create and update sales decks, one-pagers, product presentations and FAQs.

Partnerships, conferences, contractors

• Organize participation in conferences (booking, materials, deadlines, merch).
• Prepare event materials (presentations, brochures, flyers, roll-ups with designers/contractors).
• Support post-event follow-up (lead collection, import into CRM/spreadsheets, follow-up emails).
• Provide operational support for co-marketing with partners (draft communications, info and logo collection).
• Communicate with external contractors (design, PPC, SEO, copywriting, video): set tasks, track deadlines, collect feedback and revisions.

Requirements

Must-have

• 1+ year of experience in digital / performance / product marketing or a marketing assistant/specialist role.
• Practical experience with:
  • Google Analytics (Universal or GA4) and Google Tag Manager;
  • Google Ads (search campaigns, basic optimization);
  • LinkedIn (company page; LinkedIn Ads is a plus);
  • CMS (WordPress or similar).
• Basic HTML markup understanding — ability to adjust text/blocks/links without breaking the page.
• Confident use of PowerPoint or Google Slides (updating and creating presentations).
• Experience writing texts: articles/blog posts, LinkedIn posts, draft email copies.
• Confident Google Sheets / Excel skills (formulas, filters, simple summaries).
• English: strong B1 or higher — for interfaces, documentation and content creation.
• Attention to detail, responsibility for tasks, ability to work with deadlines.

Nice-to-have

• Experience in B2B SaaS / telecom / CPaaS / IT products.
• Participation in conference / event organization.
• Basic understanding of SEO (keywords, basic link building).