Media Buyer (Facebook)

Mission

Drive scalable, cost-effective traffic and high-quality leads through Meta Ads by continuous campaign optimization and strategic experimentation.

• Launch and manage Meta Ads campaigns for lead generation and user acquisition

• Monitor, analyze, and optimize key metrics: CPL, Conversion Rate, Impression Share

• Run continuous experiments: new audiences, creatives, ad copy, bidding strategies

• Perform daily campaign monitoring and performance adjustments

• Run A/B tests for ad creatives and landing pages (in partnership with CRO)

• Track budget allocation, pacing, and spend efficiency

• Create regular performance reports with clear, data-driven insights

• Collaborate with analytics + sales to ensure lead quality, not just volume

• Document learnings and recommendations; suggest and implement automation where possible

• Strong ability to optimize Meta campaigns to reduce CPL and increase conversion rates

• Proactive mindset: you research, test, and adopt new approaches to improve traffic volume and lead quality

• Confident KPI tracking and reporting with actionable insights

• Solid understanding of performance marketing fundamentals (funnels, testing, attribution basics)

• Always staying up to date on Meta Ads trends, policies, and tools

• Daily monitoring and optimization of active campaigns

• A/B testing pipeline (creatives + landing pages)

• Budget tracking and spend control

• Clear documentation of tests, wins/losses, and hypotheses

• Building/using automation: rules, monitoring, scaling workflows

• Lower CPL by 15% across Usergen and Leadgen campaigns

• Scale lead volume to 100 published leads/day

• Launch and manage Facebook form ads for leadgen + usergen

• Build a Facebook-focused funnel targeting a narrower segment of the «Fully Renovated» audience

• Improve funnel conversion rate by +5% together with CRO

• Run at least 8 A/B tests per month on leadgen funnels

• Set up automation workflows (e.g., Make.com):

  • Learn and implement basic monitoring/scaling scenarios

  • Create 5 automated rules in Meta

• Professional development: complete courses (Make.com or n8n automation basics, advanced CRO via CXL, Google Analytics)

• Experience with Make.com or n8n

• CRO/testing experience beyond ads (landing page experimentation, funnel optimization)

• Strong documentation habits and structured experiment design