Market research analyst

About us:

BetterMe — a global wellness ecosystem empowering millions to become better — physically, mentally, and emotionally. We build what makes people better and keep challenging ourselves to inspire others.

Your Impact:

• Conduct deep market and competitor research in the digital health & fitness space with a strong focus on web products and web-to-app onboarding funnels
• Analyze competitors' products, positioning, traffic sources, creatives, and user journeys to identify growth opportunities
• Explore and track market, product, and UX trends across web & mobile
• Collect and organize information into clear, structured insights
• Support product and growth teams with research-driven inputs for product decisions
• Monitor competitors' websites, launches, portfolios, messaging, and partnerships
• Prepare concise summaries, structured presentations for internal stakeholders

About You:

• 1+ year of experience in market research, competitive analysis, analytics, or related roles
• Experience with a web B2C product (product, analytics, research, growth, marketing, etc.)
• Strong product-oriented mindset — you understand how research connects to product decisions
• Confident in conducting qualitative and desk research, validating sources, and checking data quality
• Ability to structure findings, connect insights into narratives, and draw clear conclusions
• Solid analytical and critical thinking skills; comfortable working with both quantitative and qualitative data numbers
• Basic understanding of key product and growth drivers (UX, onboarding, acquisition, conversion)
• Strong attention to detail and ability to filter signal from noise
• Upper-Intermediate English (B2+)

Will be a plus:

• Experience with research frameworks
• Previous collaboration with product, growth, or marketing teams
• Experience in health & fitness, digital products, or subscriptions

What will help you in your work?

• FigJam / Miro / Google Sheets
• Facebook Ads Library / AdHeart
• SimilarWeb
• Tableau

What you get at BetterMe: A mission that inspires. Every line of code, every design, every idea helps millions of people become healthier and more confident. Trust without micromanagement. You manage your time and make decisions independently. We value outcomes, not online hours. Growth opportunities. 90% of our leads have grown within the company. There’s space for initiative, new responsibilities, and real career upgrades. Flexible work format. Choose what works best for you — office, remote, or hybrid. Wellness in practice. Offline: workouts with professional trainers in our corporate gym, massage, corporate lunches, sports, and team activities — everything you need to recharge and reset together. Online: regular online workouts, partner discounts, and free access to our products. Health insurance & corporate doctor. Time off & balance. 20 paid vacation days, paid sick leave, and additional days off around public holidays. Open communication. Transparency across teams, honest feedback, and support for initiatives are part of our everyday culture. Support for sports events. We cover entry fees and encourage the team to compete and participate together. Modern equipment. We provide new hardware and everything you need for productive work. Legal & finance support. Experienced lawyers and financial specialists are always there to help — from documents to personal consultations.