Middle Link Builder (UK, CIS, Baltic, French Canada, iGaming)

About Us

Our team has been developing and expanding gambling information portals since 2012. From a small group of enthusiasts, we have grown into one of the largest gambling content teams in Eastern Europe, with active projects across several regions.

We work with licensed online casinos only, and we create content that helps users make informed and safe choices.

Today, our content covers multiple GEOs (including BR, UK, AU, CIS, and Baltic markets), and we are expanding into new regions such as Canada (FR) and Portugal (PT). We produce educational, analytical and SEO content with long-term value and strict editorial standards.

• We do not provide gambling services, do not promote illegal products, and focus solely on high-quality expert content.

About the role

We are looking for a Middle Link Builder to work across several GEOs, including the UK, CIS/Baltic, and French-speaking Canada.

Depending on your experience and language skills, you will focus on one of the markets and build a strong backlink profile through guest posting and outreach.

What you will do

• Source and secure guest post placements on relevant domains within your GEO
• Evaluate donor domains based on quality criteria: DR, traffic, geo relevance, indexation, and content quality
• Work with the internal stop-list to avoid low-quality or previously used domains
• Prepare detailed briefs for content editors (anchor text, topic angle, structure)
• Collaborate with the SEO specialist on link-building strategy and priorities
• Negotiate with webmasters and intermediaries
• Maintain reporting on outreach activity, placed links, and costs

What we expect

• 1+ year of hands-on experience in link building (guest posts, outreach) • Understanding of at least one GEO (UK / CIS & Baltic / French-speaking Canada)
• For CIS/Baltic: Russian or Ukrainian + experience with regional platforms (Telegram, forums)
• For UK: English and understanding of UK-focused domains
• For French Canada: French (B2+) and experience with French-language domains
• Ability to follow a structured plan and consistently hit monthly targets

We offer:

• All necessary tools and software for effective link building
• Access to databases and platforms for sourcing high-quality domains
• Clear internal guidelines and a stop-list for donor evaluation
• Direct collaboration with and reporting to the project’s SEO Specialist, including regular communication and support
• Growth opportunities:
• Progression to the Senior level with a compensation review
• Opportunity to participate in team expansion and move into a team lead role
• Career path toward Head of Link Building / SEO

Timeline: Promotion to the next level is possible within 3−6 months based on performance and KPI achievement

Hiring Process

As part of the selection process, candidates will be asked to complete a short test task (approximately 40−60 minutes). The task is designed to assess practical link-building skills, including domain prospecting, evaluation, and brief creation. Detailed instructions will be shared with candidates who proceed to the next stage.

We are open to candidates with experience in any of the listed GEOs. You will be assigned to the market that best matches your background.

• Please mention your GEO experience (UK / CIS / FR) and your salary expectations in your application.