Head of Marketing Operations

(In-House Agency Model | International)

About the Company

We are building an in-house marketing division that operates as a boutique international agency model.

We provide clients with full-cycle marketing services including:

• Branding & visual identity development
• Website strategy and development (via outsourced partners)
• Social media management
• Performance marketing (Paid Social & Google Ads)
• SEO
• Marketing video production

We are looking for a strong, entrepreneurial Head of Marketing Operations to build, structure, and lead this division.

Role Mission

To build and manage a profitable, high-performance marketing delivery team that provides premium marketing services to international clients.

This is a strategic and hands-on leadership role focused on:

• Operational excellence
• Service quality
• Team performance
• Client delivery
• Project profitability

You will act as both department leader and strategic marketing advisor to the founder.

Key Responsibilities

1. Build & Structure the Marketing Division

• Design the structure of a team
• Define roles, responsibilities, and KPIs
• Establish workflows and delivery processes
• Create service standards and quality benchmarks
• Develop scalable systems for growth

2. Client Project Delivery & Operations

• Oversee all client marketing projects
• Ensure on-time, high-quality delivery
• Manage scope, timelines, and resource allocation
• Control project margins and operational efficiency
• Implement reporting systems for clients
• Maintain strong delivery discipline

You are fully responsible for execution quality.

3. Service Development & Standardization

• Package and structure marketing services
• Define clear deliverables and pricing logic (in collaboration with founder)
• Improve service efficiency and scalability
• Optimize internal production processes
• Increase department profitability over time

4. Branding & Creative Oversight

• Lead brand strategy and positioning development
• Oversee creation of brand identities and guidelines
• Supervise design direction and creative output
• Ensure brand consistency across channels

5. Website Strategy & Outsourced Development

• Define website strategy and conversion structure
• Prepare technical briefs for outsourced developers
• Manage external web teams
• Ensure UX, UI, and performance standards
• Align websites with business and performance goals

6. Performance Marketing & Growth

• Oversee:
  • Social media management
  • Paid social campaigns
  • Google Ads
  • SEO initiatives
• Monitor key performance metrics
• Optimize campaigns and resource allocation
• Ensure performance-driven mindset across the team

7. Content & Video Production

• Lead creation of marketing video assets
• Oversee creative production for paid ads and social media
• Develop content strategies aligned with client goals
• Ensure measurable content impact

8. Founder Advisory

• Act as the primary marketing advisor to the founder
• Translate business goals into marketing strategy
• Provide data-driven recommendations
• Help shape long-term growth direction

KPIs

• Client project profitability
• On-time project delivery
• Service margin improvement
• Campaign performance results
• Client retention and satisfaction
• Team productivity & efficiency

Requirements

• 5+ years in digital marketing
• 3+ years in leadership (agency experience strongly preferred)
• Experience managing multiple client accounts
• Strong understanding of:
  • Branding
  • Performance marketing
  • Social media strategy
  • Website UX & conversion principles
• Experience working with outsourced teams
• Strong operational and financial mindset
• Ability to work hands-on when needed
• Experience in international markets

Ideal Candidate

• Builder mentality
• Process-driven and structured
• Strong leadership presence
• Commercially aware
• Comfortable in fast-growth environments
• Strategic thinker with execution power

Oleksandra — TG +357 9410 5064Показати телефон @OleksaRecruitingEpatlog