CRM Manager

Responsibilities:

• Develop and implement CRM strategy (email, push, SMS, etc.)
• Manage the customer lifecycle (LTV, retention, reactivation)
• Segment the user base and personalize communications
• Set up and launch automated (trigger-based) campaigns
• Analyze campaign performance (open rate, CTR, conversion, ROI)
• Conduct A/B testing and optimize funnels
• Work with CRM systems and CDPs
• Collaborate with marketing, product, and BI teams
• Ensure data quality and segment accuracy

Requirements:

• 2−3+ years of experience as a CRM Manager / Lifecycle Manager
• Understanding of retention mechanics and customer journey
• Experience with tools (e.g., Salesforce, HubSpot, Braze, Optimove, etc.)
• Strong analytical skills (Excel / SQL / BI tools)
• Understanding of A/B testing
• English level B2+ or higher

Nice to have:

• Experience in iGaming / fintech / e-commerce
• Experience working with large user databases
• Experience with real-time communications
• Knowledge of GDPR and personal data handling

We offer:

• Convenient work schedule (8/9/10/11 — 17/18/19/20);
• 21 working days of vacation;
• 10 working days of sick leave;
• Extra days off for birthday, wedding, etc and for public holidays;
• Payment for professional training;
• Financial and intangible gifts from the company;
• Free communication, the ability to influence processes and implement your ideas;
• Comfortable and easy management, no tyranny.

How We Hire:

We’re not here to make you jump through flaming hoops (unless that’s your hobby — in which case, we’ll cheer you on). Our goal is to see if we’re a good match for each other — and to make sure you enjoy the ride.

1. Pre-Screen Call — 30 min A quick hello with one of our recruiters. We’ll talk about your background, your goals, and what you’re looking for. In return, we’ll tell you more about ABXplay, the role, the team, and answer any burning questions.

2. Hard Skills Interview — 30−60 min You’ll meet your potential manager. We’ll dive into the real stuff — your future responsibilities, the challenges ahead, and the kind of work you’d actually be doing (no mystery here).

3. The Offer Stage