SMM, Growth Content Manager

Company Description

HOLISTIC WAY — is a new educational project by Moku LLC, a company that has been providing consulting services to businesses for over 10 years on the international market. It is community of Entrepreneurs & Leaders

This project is about integrity, balance, and growth, is led directly by the company’s CEO, an entrepreneur with over 20 years of experience. He has built companies in IT, real estate, restaurants, and beauty, and also manages an investment club.

Holistic Way is the main focus of development at this stage, taking the form of workshops and retreats that will help to improve efficiency and to change the view on business development.

Our audience is people who want to learn how to manage their business and life as a single system, achieving sustainable results without burnout and chaos.

Our goal is to create a global community of entrepreneurs and leaders who manage their businesses and lives holistically. We help entrepreneurs develop a holistic approach so that their business enhances their lives, not destroys them.

Our mission is to educate entrepreneurs and leaders through practical methods, mentorship, and community.

We help achieve sustainable growth without burnout, creating a new quality of life.

You can learn more about us following this links:

• Instagram https://www.instagram.com/holistic_way__?igsh=emgxeGJjaDJ6cWR2
• Site https://golden-way-leadership.lovable.app/

We’re looking for smart, ambitious, forward-thinking problem solvers to join our team and help us make our project even better.

As we are working online for almost 10 years, you should be a skilled remote worker. This work requires maximum independence, self-discipline, only online interaction with task management system and weekly communication with the manager.

Job Description

• The project needs a hands-on SMM / Growth Content Manager to build and grow social media almost from scratch. Accounts exist, but there is no meaningful audience yet; there is a website, educational products, and a need to generate leads through social channels.
• The mail goal — Audience growth and leads that convert into educational program purchases
• Role mission — Build a system for attracting Russian-speaking entrepreneurs globally through Instagram, YouTube Shorts, and Telegram, turning content, small-budget paid promotion, and nurture mechanics into followers, leads, and educational program purchases.
• Part-time initially, with potential transition to full-time

Key responsibilities SMM strategy — Develop strategy from scratch; define audience, build content funnels for educational products.

• Content and creative — Ideas for Reels, Shorts, carousels and Telegram; hooks, scripts, CTAs; repurposing founder expertise into short-form content.
• Performance and ads — Launch Meta Ads from scratch, test audiences, creatives, offers on a small budget; basic analytics and UTM setup.
• Organic growtht — Growth from scratch, Reels/Shorts, Telegram nurture, lead magnets, collaborations and micro-influencers.
• AI-first workflow — Use ChatGPT, Claude, Canva/Figma, CapCut and other AI tools to accelerate research, ideation, copy, visuals and analysis.
• Analytics — Weekly analysis of reach, follows, clicks, leads, CPL, CTR, CPC and lead quality; insights and next steps.

Qualifications

The ideal candidate is an independent SMM/growth specialist who combines strategy, creativity, performance thinking, expert-content production, and an AI-first approach. They do not just manage accounts; they build a user journey from first touch to purchase.

1. Thinks in chains: goal -> hypothesis -> content -> channel -> metric -> insight.
2. Can operate with a small budget and without a large team.
3. Uses AI as a workflow, not as a one-off text generator.
4. Understands entrepreneurial audiences and educational products.

Must-have

1. Experience growing Instagram from zero or near-zero.
2. Understanding Reels and YouTube Shorts as reach channels.
3. Understanding Telegram as a nurture, retention and sales channel.
4. Ability to launch Meta Ads independently.
5. Ability to work with an ad budget up to $300/month.
6. Canva/Figma, CapCut, ChatGPT, Claude and other AI tools.
7. Strong hooks, scripts, CTAs and editorial judgment.
8. Understanding educational products and entrepreneurial audiences.

Nice-to-have

1. Experience with launches, webinars, bootcamps or online courses.
2. Experience with founder personal brands.
3. Micro- and nano-influencer marketing.
4. Experience creating lead magnets and nurture sequences.
5. Experience targeting a global Russian-speaking audience.

Additional Information

Benefits and opportunities for self-realisation that are awaiting you if you join us:

• Direct work with the founder
• Opportunity to build a «growth from scratch» case within an international EdTech project
• Flexible schedule
• Work from ANYWHERE around the world
• Professional growth inside all business

Join us!

Does this sound interesting to you? Do you consider yourself a great fit for this position and like to meet us? You are almost there!