Game Marketing Manager (Steam)

Responsibilities

• Develop and implement marketing strategies for PC games.
• Plan and execute marketing campaigns before launch, during release, and post-launch.
• Promote game projects on Steam.
• Increase wishlist numbers, improve conversion rates, and drive game sales.
• Prepare, optimize, and manage Steam store pages.
• Plan participation in Steam Next Fest, seasonal sales, and other Steam events.
• Collaborate with influencers, streamers, gaming media, and key opinion leaders.
• Build and grow game communities on Discord, Reddit, Steam Community, and social media platforms.
• Work closely with developers, artists, and designers to create marketing assets.
• Analyze the performance of marketing campaigns, audience behavior, and key marketing metrics.
• Identify new player acquisition channels and contribute to the company’s brand growth.

Requirements

• At least 2 years of experience in game marketing.
• Hands-on experience promoting games on Steam.
• Strong understanding of Steam algorithms, promotion mechanics, wishlist growth strategies, and successful game launch processes.
• Ability to analyze data and make data-driven decisions.
• Strong communication skills and the ability to work independently.
• English proficiency sufficient for communicating with international partners and engaging with English-speaking audiences.

Nice to Have

• Experience with successful game releases on Steam.
• Proven case studies demonstrating wishlist growth and increased game sales.
• Experience participating in Steam Next Fest.
• Familiarity with Discord, Reddit, TikTok, YouTube, X (Twitter), and other gaming industry platforms.
• Experience working in an indie game studio or publishing company.
• Understanding of the gaming market and current game marketing trends.