SMM Manager

About the Company

CAS.AI is an all-in-one mobile game monetization and publishing platform that helps developers and studios scale their apps and maximize ad revenue. The company combines advanced ad mediation technology with full-cycle publishing, enabling partners to optimize user acquisition, improve performance metrics, and grow sustainably.

About the Role

We’re building operator-grade presence for a growth platform in mobile gaming. Not «content for the sake of content» — a system that makes developers stop scrolling, read, and remember who we are.

We’re looking for someone with sharp taste, a strong point of view, and the ability to write like an operator — not a marketer. If you instinctively know the difference between a post that performs and a post that matters, we should talk.

What you’ll own:

• Own and execute the brand voice across LinkedIn, Telegram, and YouTube — working within the approved brand strategy, tone of voice, and mascot launch
• Turn cases, insights, and company expertise into platform-native social media content designed to drive engagement, demand generation, and funnel performance.
• Manage the brand mascot’s presence on external platforms in coordination with the designer and Brand Strategist
• Drive ghostwriting and thought leadership for founders' personal LinkedIn profiles as a B2B lead generation channel
• Build and maintain a content system: playbook, publication rhythm, and format templates across all channels
• Track and report on funnel-relevant metrics (inbound requests, CTR, ICP subscriber growth) — not likes and reach
• Monitor industry trends and translate them into actionable content ideas

Experience:

• 4+ years in SMM, with at least 2 years in B2B or SaaS
• Portfolio that demonstrates taste, not just volume — LinkedIn and/or Telegram cases for B2B audiences, ghostwriting or thought leadership examples

Skills & mindset:

• B2 English — you write with precision, not translate
• B2B copywriting in the register your audience actually respects — especially in tech and developer-facing content
• You think in systems, not posts — able to build a content infrastructure, not just fill a calendar
• Deep understanding of LinkedIn algorithms and formats: what drives growth and engagement among niche professional audiences
• Ghostwriting and personal branding for founders and executives on LinkedIn
• Inspired by how Linear, Stripe, or Vercel communicate — not by the adtech standard
• Background in marketing, advertising, or PR

Nice to have:

• Experience in GameDev, AdTech, or mobile apps
• Experience launching or managing a branded character or mascot on external platforms
• Basic Figma or Canva skills — enough to prepare simple visuals independently

Why this role is interesting: You’re not joining a brand that’s already figured everything out. You’re joining at the moment the identity is being built — with a clear strategy, a distinctive visual system, and real room to shape how the market sees us.

Hiring process:

Screening call with HR → Test assignment → Final interview