Media Buying Team Lead (Meta)

Location: Fully Remote (preferably candidates from Ukraine) Format: Full-time. Flexible schedule. Core communication window: 13:00/14:00 — 22:00/00:00 (Kyiv time)

About the role

We are looking for a Media Buying Team Lead (Meta-focused) for high-impact e-commerce projects. We are a small but growing performance marketing team, and we are looking for someone who can become the strategic brain of the projects they lead. This role is ideal for a strong senior media buyer who already thinks beyond campaign execution, is ready to take ownership over strategy and delivery, and feels capable of stepping into a Team Lead role. This is not a pure hands-on media buying role. You should deeply understand Meta performance marketing, attribution, analytics, testing logic, and scaling mechanics — but your primary responsibility will be strategic direction, buyer coordination, client communication, and performance leadership.

❤️ We are looking for someone who can become the «brain» of the project: someone who understands the business deeply, builds growth direction, reviews and helps create actionable game plans, guides media buyers, and ensures execution quality across the team

Current team structure: 3 media buyers, 1 media buyers assistant, email marketing specialists, SEO specialist, creative strategist, 3 designers

Responsibilities

60% of time — internal project work and team management

• Manage and support the media buying team
• Review campaign launch strategies
• Review game plans and reporting
• Conduct regular syncs
• Collaborate with buyers on campaign optimization
• Review and brainstorm creative strategies
• Monitor progress toward project goals and results
• Identify opportunities to improve internal processes and team efficiency

40% of time — delivery management and client communication

• Regular client communication
• Prepare reporting and present results
• Answer client questions
• Help resolve technical and organizational issues
• Support with access provisioning
• Help connect analytics tools
• Keep clients informed on project progress
• Ongoing client support and consistent quality communication

Requirements

🎯 Confident spoken English — C1 or strong B2+, with a strong accent and high level of verbal communication

• Experience exclusively with Tier-1 markets (English-speaking countries and clients)
• Primary focus on e-commerce; experience with lead generation or app install campaigns is also acceptable
• Experience with conversion-focused, purchase-focused, and subscription-based campaigns
• Strong hands-on performance marketing experience with ad budgets of $50−100K+ per month
• Experience managing a media buying team is a plus, not required
• Experience using Claude (or similar AI tools) in daily work, including process optimization

Career Opportunities & Growth

• Ability to influence internal processes
• Ownership over process optimization
• Opportunity to implement AI and cloud-based solutions
• Involvement in team and business process development
• Career growth path toward a Head of Media Buying position

Benefits

• Competitive fixed monthly compensation in USD, not tied to project KPIs — stable and consistent year-round regardless of business seasonality
• Good pay and extra bonuses for great performance (via Wise/Payoneer/Binance) A chance to be part of a fast-growing startup with few rules and lots of opportunities
• Transparent decision-making and communication system
• Real impact on team and process development
• Full-time, flexible schedule
• Fully remote international team team primarily in Ukraine/Europe/Armenia/Azerbaijan/Georgia (👉English/Russian-speaking internal communication)

➡️ When applying, please provide your own answers instead of AI-generated responses. We can clearly identify AI-written content and appreciate authentic communication from candidates

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