Senior Google Ads Manager (Ecommerce, Apply in English)

About the Role

We’re looking for a senior Google Ads specialist to manage, optimise, and scale paid campaigns for ecommerce clients, with a strong focus on profitable growth and measurable performance. You’ll own campaigns end to end, from structure and strategy through to reporting, across Search, Shopping, Performance Max, Demand Gen and YouTube.

Responsibilities

• Build, manage, and scale Google Ads campaigns for ecommerce clients across Search, Shopping, Performance Max, Demand Gen, and YouTube
• Conduct keyword research and write high performing ad copy for product and category level campaigns
• Develop and implement bidding, targeting, and audience strategies tied to ROAS and margin targets
• Manage Google Merchant Center accounts, including product feed optimisation, feed rules, and troubleshooting disapprovals
• Monitor conversion tracking, attribution, and account structure for accuracy across product catalogues
• Run A/B tests and use results to guide optimisation decisions
• Analyse performance data to identify opportunities for profitable growth, including product level and SKU level insights
• Prepare clear, accurate performance reports for internal and client review
• Collaborate with internal teams and communicate directly with clients on performance updates and strategy

Qualifications

• 5+ years experience managing Google Ads campaigns specifically for ecommerce brands
• Proven track record managing Shopping and Performance Max campaigns with product feeds of meaningful scale (hundreds to thousands of SKUs)
• Demonstrated experience managing Demand Gen and YouTube campaigns for ecommerce or retail clients
• Advanced knowledge of Google Merchant Center, including feed optimisation, supplemental feeds, and troubleshooting
• Strong understanding of ecommerce metrics: ROAS, CPA, AOV, and margin based bidding
• Strong analytical skills, with experience in A/B testing and performance measurement
• Solid understanding of attribution models, conversion tracking, and data driven decision making across the customer journey
• Experience managing multiple ecommerce client accounts at once
• Strong written and verbal communication skills, comfortable presenting performance to clients
• Proactive, accountable, and focused on measurable results
• Bachelor’s degree in Marketing, Business, or related field, or equivalent professional experience
• Google Ads and Google Analytics certifications preferred