SEO, GEO Specialist

About the role

We’re looking for an SEO Specialist to help our dealership group win two search battles at once: traditional Google rankings, and visibility inside AI answer engines like ChatGPT, Anthropic, Google AI Overviews, and Gemini.

You’ll work across seven dealership websites — Plaza Toyota, Plaza Honda, Plaza Hyundai, Plaza Kia, Acura of Brooklyn, Plaza Auto Mall, and Plaza Body Shop — in one of the most competitive automotive markets in the United States. This is hands-on work with real budget, real traffic, and real revenue attached to it.

What you’ll do

Technical SEO (core focus)

• Run technical audits across multiple rooftop sites and turn findings into prioritized, actionable fixes
• Build and maintain structured data — JSON-LD schema for AutoDealer, Article, FAQPage, BreadcrumbList, and product-level markup
• Diagnose crawl, indexation, sitemap, and Core Web Vitals issues; work with our CMS platform partner to resolve them
• Own internal linking architecture, redirect strategy, and site hierarchy across rooftops
• Monitor rankings, traffic, and conversions in Google Search Console, GA4, and Ahrefs; report on what moved and why

GEO / AI search optimization

• Track and grow our brand visibility across ChatGPT, Anthropic, Gemini, and AI Overviews using Otterly.AI
• Structure content so AI engines can parse, cite, and recommend it — entity clarity, factual density, clean answer formatting
• Identify which queries have shifted from classic SERPs to AI answers, and adapt strategy accordingly
• Test and document what actually influences AI citation for a local business — this field is young, and we want someone building the playbook, not repeating one

Content production

• Write SEO-optimized landing pages, model-year vehicle articles, and comparison content in clear, native-level English
• Produce CMS-ready HTML with scoped CSS and embedded schema (or you can do your way)
• Handle geo-targeted content for Brooklyn, Queens, Staten Island, Manhattan, and Long Island neighborhoods
• Keep factual accuracy tight — vehicle specs, trims, pricing, and awards must be verified, not assumed

Local SEO

• Optimize and maintain Google Business Profiles across all sales, service, and parts locations
• Manage services lists, categories, attributes, posts, and Q&A
• Track local pack performance and identify which keywords are winnable locally vs. organically

What we’re looking for

Must have

• 1−3 years of hands-on SEO experience with measurable results you can walk us through
• Solid technical foundation: Structured data, crawling and indexation
• Ability to check text in English for mistakes
• Fluency with Google Search Console, GA4, and a backlink/keyword tool like Ahrefs or Semrush
• Comfort working with AI tools as part of your daily workflow, and the judgment to fact-check what they produce
• Availability for at least 4 hours of daily overlap with Eastern Time (New York)

Nice to have

• Experience with GEO / AI search visibility — or genuine curiosity and a willingness to become our expert in it
• Automotive, e-commerce, or multi-location local SEO background
• Ability to speak in English with ownership
• Basic CSS and familiarity with CMS constraints
• Google Ads or paid search exposure
• Spreadsheet and reporting fluency

Who fits here You’re the kind of person who checks whether a claim is actually true before publishing it. You’d rather say «I don’t know yet, let me test it» than guess. You can explain a technical problem to a non-technical manager without condescension. And you’re comfortable owning outcomes rather than waiting for a task list.

Tools — all provided by us

We cover the full stack. No personal subscriptions, no «use the free tier.»

Currently: Ahrefs (keyword research, backlinks, site audits), Otterly.AI (AI search visibility tracking), Claude AI (content production and analysis), plus Google Search Console, GA4, Google Business Profile, and our CMS platforms.

If you need a tool we don’t have — make the case and we’ll buy it. We’d rather spend on tooling than watch you work around a gap.

What we offer

• Direct work with a stable, profitable, family-owned company operating since 1975 — not a startup on runway
• Real ownership of the SEO function, with direct access to decision-makers
• Budget and permission to test things properly
• A field (GEO) where you can become genuinely early and genuinely good