Product Marketing, Growth Lead

About Us

We’re a young, international startup building innovative digital products across multiple verticals. Our team spans Bangladesh, Nigeria, and other regions, working on products ranging from SaaS platforms and patent tracking systems to health tech applications and developer tools. We value enthusiasm, ownership, speed, experimentation and strategic thinking. English is the main language, while several products are being translated into Russian.

The Opportunity

We’re seeking an experienced Product Marketing & Growth Lead to drive adoption, growth and revenue across our portfolio of digital products.

This role sits at the intersection of product marketing and growth. You’ll be responsible for understanding our customers, positioning our products, developing go-to-market strategies and, most importantly, finding repeatable ways to acquire, activate, retain and monetize users.

We’re looking for someone who has actually grown digital products, not someone who only develops marketing strategies on paper. You should be comfortable moving quickly from an idea to an experiment, measuring the results and doubling down on what works.

You’ll work closely with product, engineering and marketing teams to identify growth opportunities and turn them into measurable outcomes.

What You’ll Do

Product Marketing & GTM

• Develop positioning, messaging and go-to-market strategies for B2B and B2C digital products.
• Identify target customers, their problems, buying motivations and the competitive landscape.
• Translate product capabilities into clear value propositions that drive adoption.
• Develop launch strategies for new products, features and major releases.
• Work closely with product and engineering teams to ensure marketing reflects the product and customer needs.
• Identify opportunities to improve onboarding, activation, adoption and retention through marketing and product-led initiatives.

Growth

• Own growth initiatives across the customer lifecycle, from acquisition through retention and monetization.
• Identify and test new acquisition channels, growth loops, partnerships and distribution opportunities.
• Run rapid growth experiments across messaging, landing pages, onboarding, pricing, content, partnerships and acquisition channels.
• Use data to identify bottlenecks in the funnel and develop experiments to address them.
• Build systems and processes that turn successful experiments into repeatable growth channels.
• Work toward measurable improvements in users, activation, retention, conversion and revenue.
• Continuously test, learn and iterate rather than relying on long planning cycles.

Marketing Leadership

• Lead and mentor a small marketing team and help translate growth priorities into execution.
• Define KPIs and maintain visibility into marketing and product growth performance.
• Guide content, social, paid acquisition, creator partnerships, affiliate marketing and other channels where they can contribute to product growth.
• Coordinate marketing activities across multiple products and prioritize efforts based on expected impact.
• Use AI and other tools to increase the speed and scale of research, experimentation and execution.

What We’re Looking For

• 5+ years of experience in product marketing, growth marketing, or a combination of both.
• Strong experience marketing B2B or B2C SaaS, apps or other digital products.
• A proven track record of taking a digital product from early traction to meaningful user adoption, revenue or growth.
• Strong understanding of product positioning, customer segmentation, value propositions and go-to-market strategy.
• Demonstrated ability to identify growth opportunities and turn them into experiments and measurable results.
• Strong understanding of acquisition, activation, retention and conversion.
• Data-driven and comfortable working with product and marketing analytics.
• Ability to work closely with product, engineering, design and other teams.
• Strong communication and storytelling skills, with the ability to turn complex products into compelling customer benefits.
• Comfortable working in a fast-moving startup where priorities change quickly and execution matters more than lengthy planning cycles.
• Strong ownership mindset. You see a growth problem and take responsibility for finding a way to solve it.

Nice to Have

• Experience with PLG (product-led growth).
• Experience growing a SaaS product from early stage to thousands of users or meaningful recurring revenue.
• Experience with pricing, packaging, onboarding or conversion optimization.
• Experience with creator partnerships, affiliate programs or community-led growth.
• Experience managing and mentoring marketing team members.
• Experience across both B2B and B2C products.
• Experience using AI tools for marketing research, experimentation and execution.