Product Strategy Manager (FMCG & Distribution)

ABOUT COMPANY

SoftServe Business Systems was founded in 2003. We aim high; our mission is to lead the digital revolution in the FMCG industry. It means delivering the best products & services possible that empower businesses to grow and improve efficiency.

We are a product company, and this affects our day-to-day activities. Our team is highly involved in the client’s needs, we value business expertise, and we take every step with extra carefulness. Among our clients are businesses like AB InBev, Unilever, JDE, PepsiCo, Henkel, and others.

SoftServe Business System’s ideal candidate can share the values of the company and become a reliable partner for the team.

REQUIREMENTS

• 3+ years of practical experience in the FMCG industry, specifically in distribution, field management, or Sales Operations
• Strong interest in exploring FMCG market trends, emerging technologies, and competitor activities to identify opportunities for enhancing our existing software platform
• Strategic thinking and a proactive approach to shaping the platform’s development direction for the next 2−3 years, based on industry trends and business needs
• Understanding of IT solutions and their business value, with the ability to assess the feasibility and potential impact of new features and improvements
• Strong communication and stakeholder management skills to engage with existing and potential clients, understand their challenges, and identify opportunities to make our product more valuable and attractive to them
• Experience working with large-scale IT projects, including budget planning and ROI evaluation
• Strong negotiation and partnership-building skills
• Adaptability to new technologies and changing business environments
• Upper-Intermediate English for daily communication with clients and internal teams

RESPONSIBILITIES

• Conduct FMCG market analysis, monitor industry trends, emerging technologies, and competitor solutions to identify opportunities for improving the platform
• Collaborate with existing, potential, and former clients to gather feedback, understand their business challenges, and identify unmet needs that could be addressed through new features or solutions
• Contribute to product strategy development, including management committee activities, tactical planning, and process improvement
• Shape the platform’s development direction for the next 2−3 years, identifying promising features and capabilities that will strengthen its market position and bring additional value to FMCG clients
• Prepare business cases, business models, and go-to-market strategies for new products and platform enhancements
• Lead or participate in MVP development, pilot launches, and product validation, working with internal teams to test new ideas and assess customer interest
• Calculate and analyze ROI for product initiatives to support investment and development decisions
• Participate in client meetings alongside the Sales team as an FMCG industry and product expert, advising customers on industry challenges and how our solutions can address their business needs