Google Ads Specialist (PPC, Search)

About Us

Be-Incremental is a startup, two years on the market and growing fast. We help advertisers lower their spend on Google and Bing Search ads. We are a small, close team, and the people who join influence the product directly.

About the Role

You will set up, restructure, launch and optimize Google Search and Microsoft Search campaigns using our internal optimization tools. Most of the work happens in Excel, internal tools and ad accounts. Solid knowledge of how Google Search works is expected. Training on our tools is included, so you can start managing client accounts quickly.

What You’ll Do

• Set up, restructure, launch and optimize Google Search and Microsoft Search campaigns
• Manage keyword structures, search terms and negatives
• Monitor performance (CPC, CPA, ROAS, Impression Share) and diagnose issues
• Operate and configure our internal optimization tool
• Validate campaign data and catch anomalies
• Help develop and test new features
• Occasionally write short client updates or answer client questions in writing (all messages are reviewed through our internal chat; no client calls)

What We’re Looking For

• 6+ months of hands-on experience running Google Ads Search campaigns
• Solid grasp of campaign structure, keyword analysis, match types, negatives and bid strategies (CPC, CPA and others)
• Confident Google Ads Editor user
• Strong Excel skills: pivot tables and VLOOKUP are essential
• Analytical mindset and attention to detail
• Good spoken and written English
• Russian is a strong plus: part of our team communicates in Russian

Nice to Have

• Experience with brand Search campaigns
• Microsoft Ads

Details

• Compensation: $1,000−2,000 per month to start, depending on level and experience
• Format: full-time, fully remote, contractor (self-employed or sole proprietor). Full focus on our project, no parallel clients
• Hours: core working hours must overlap with our team’s time zones (Israel and Spain)
• Reports to: Product Lead
• Vacation: paid, discussed individually
• Growth: financial and career growth, including toward product development; training on our tools; real influence on the product; ongoing work with large datasets

Hiring Process

A conversation with the hiring manager (in English and Russian, if you speak both), followed by interviews with the founders. Excel skills are checked via a short task or during the conversation.