PPC, Paid Media Campaign Manager

US Home Services Lead Generation | Full-time | Remote | Pacific Time (PST) working hours

About the company

We are a small, performance-focused digital agency that helps US home services and construction businesses grow through paid lead generation. Our clients are local contractors and service providers, and our work is measured in qualified phone calls and form submissions, not clicks.

About the role

You will run paid acquisition for our clients from strategy to the moment a qualified lead picks up the phone. We are looking for someone hands-on who owns results end to end: building campaigns, checking the details, fixing what’s broken, and constantly improving cost per qualified lead.

What you’ll do

• Build, launch and manage campaigns on Google Ads and Meta (Facebook/Instagram), plus Microsoft/Bing and native platforms; Yelp Ads, Google Local Services Ads, Nextdoor and LinkedIn depending on the client
• Develop full-funnel lead generation strategies: audiences, ad copy, landing pages, tracking and lead follow-up
• Track and improve cost per lead, lead quality and conversion rate, with a focus on revenue for the client rather than vanity metrics
• Own conversion and call tracking so every lead is measured accurately
• Run regular tests on creatives, offers, landing pages and campaign structure
• Use AI and automation to speed up research, ad production, analysis and reporting
• Help build repeatable processes, SOPs, reporting and QA checklists so the team can scale without losing quality
• Check every launch carefully: budgets, geo-targeting, tracking, forms, phone numbers and conversion actions

What we’re looking for

• Strong hands-on experience managing paid campaigns on BOTH Google Ads and Meta Ads
• Proven track record generating leads (calls and form fills) for the US market, with results measured in qualified leads and CPL
• Experience with local service or construction businesses (roofing, HVAC, remodeling, solar, windows, garage doors and similar) is highly valued
• Experience building and managing funnels from cold traffic to converted lead
• Hands-on skills with Google Tag Manager, GA4 and conversion tracking; call tracking (e.g. CallRail), offline conversion imports and CRM hand-off are a plus
• Native-level written and spoken English
• Availability for full-time work during US Pacific time

AI is core to this role

We expect you to use AI as a real force multiplier, with good judgment:

• Drafting and testing ad copy and creative concepts quickly, then editing and directing the output yourself
• Audience, keyword and competitor research
• Building reporting and analysis workflows that turn platform data into clear decisions
• Knowing when to trust platform automation (Performance Max, Smart Bidding, Meta Advantage+) and when to override it
• Automating repetitive work with tools such as Make.com, Zapier or Google Apps Script

Who will succeed here

• You take ownership of results and don’t wait to be told what to do
• You are analytical but creative, and you enjoy testing and improving
• You can challenge ideas confidently and back them up with data
• You want to help small business owners win, rather than manage the biggest possible budgets
• You are looking for a stable, long-term full-time role in a small, accountable team

Probably not a fit if

• Your experience is mainly in e-commerce/DTC, SaaS or fintech, with no local lead generation
• Your approach relies on grey-hat or non-transparent tactics; we work only with clean, platform-compliant accounts
• You prefer to direct strategy from above rather than build and fix the work yourself