Media Buyer (Performance Marketing)

About the Role

We’re a fast-growing performance marketing company looking for an experienced Media Buyer to plan, launch, and optimize paid traffic campaigns across multiple ad networks. You’ll own campaigns end-to-end — from creative testing to landing page optimization to scaling winning offers — with a strong focus on data-driven decision making and ROI.

What You’ll Do

• Plan, launch, and manage paid media campaigns across networks including PropellerAds, AdsTerra, Taboola, Outbrain, MGID, RevContent, Meta, and TikTok
• Run and optimize push, pop, and native ad campaigns at scale
• Develop and test ad creatives, angles, and landing pages to improve CTR and conversion rates
• Set up and manage server-to-server (S2S) postback tracking to ensure accurate conversion attribution
• Analyze campaign performance data and make bid, budget, and targeting adjustments to hit CPA/ROI targets
• Collaborate on landing page structure and funnel optimization to improve downstream conversion
• Monitor spend pacing, flag underperforming placements, and reallocate budget toward top performers
• Stay current on platform policy changes, new ad formats, and emerging traffic sources

What We’re Looking For

• 5+ years of hands-on media buying experience with real ad spend under management
• Proven track record running campaigns on PropellerAds, AdsTerra, Taboola, Outbrain, Meta Ads, and/or TikTok Ads
• Strong understanding of push, pop, and native advertising formats and buying models (CPC, CPM, SmartCPM)
• Experience with conversion tracking setups, including S2S postbacks and pixel-based tracking
• Comfortable reading performance data and translating it into optimization decisions (not just following platform recommendations)
• Familiarity with landing page/funnel structure and how creative, prelander, and LP work together to drive conversions
• Highly analytical, detail-oriented, and comfortable working independently in a fast-paced environment
• Strong written communication skills for reporting and cross-team collaboration

Nice to Have

• Experience with tracking/analytics platforms for campaign attribution
• Background in direct-response or lead-gen performance marketing
• Experience testing and iterating on ad creatives at scale

Work Location: Remote