SEO AISO Specialist

About the Company

Biohackers World is a leading US-based health and wellness company, connecting people through conference & expo events, impactful media channels, and a transformative marketplace which bring together science, wellness, and community. We connect health innovators, visionary speakers, longevity experts, spirituality and health optimization enthusiasts into one transformative experience. We create an immersive environment where ideas are exchanged, collaborations are formed, and the future of health and technology is shaped.

Mission of the Role

We are seeking an SEO & AISO (Artificial Intelligence Search Optimization) Specialist to lead our strategy for visibility across both traditional search engines and emerging AI-powered search experiences. This hybrid role combines classical SEO expertise with cutting-edge optimization for LLM-driven discovery, voice assistants, and generative search platforms.

Key Responsibilities

Traditional SEO

• Develop and execute comprehensive search engine optimization strategies for organic growth
• Conduct keyword research, competitor analysis, and search intent mapping
• Optimize technical SEO: site architecture, crawlability, indexing, Core Web Vitals
• Manage on-page SEO: content optimization, meta tags, internal linking structures
• Build and maintain high-quality backlink profiles through outreach and digital PR
• Monitor and report on rankings, traffic, conversions using analytics tools

AI Search Optimization (AISO)

• Optimize content for citation across the major AI answer surfaces, including: ChatGPT, Claude, Google AI Overviews, Gemini, Perplexity, Grok, DeepSeek
• Structure content into extractable, self-contained passages that a model can quote without rewriting
• Write «answer-first» sections — a direct, specific claim in the opening sentence of each section, followed by supporting detail
• Implement and maintain structured data for machine readability
• Build entity authority: consistent brand descriptions, corroborating third-party sources, verifiable author credentials
• Earn citations from the third-party sources AI engines lean on (industry publications, review platforms, community forums, video)
• Monitor how each engine cites sources differently and maintain engine-specific overlays alongside shared practices, and adjust tactics as retrieval behaviour evolves

Content Strategy

• Collaborate with content teams to produce AI-optimized, authoritative content
• Ensure brand presence in AI training data through strategic positioning
• Balance SEO keyword targeting with natural language patterns for voice/AI queries
• Audit and optimize existing content library for dual SEO+AISO performance

Analytics & Reporting

• Track performance across traditional SERPs and AI search surfaces
• Measure zero-click traffic impact and brand impression share in AI responses
• Provide monthly reports with actionable insights and recommendations
• A/B test optimization strategies and document learnings

Qualifications

Required Experience

• 3+ years in SEO roles with demonstrated ranking and traffic growth results
• 1+ year experience with AI search optimization or experimental projects
• Proficiency with SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog)
• Strong understanding of technical SEO fundamentals
• Experience with Google Analytics 4, Search Console, and data visualization
• Portfolio showing successful SEO campaigns.