AdRout Web Analytics, formerly AdRout LLC., is the independent provider of ad analytics and traffic quality solutions for the online advertising community.
Deployed as hosted SaaS solutions, AdRout’s offerings help to optimize online advertising campaigns by identifying sources of unwanted or underperforming traffic (such as click fraud) and scoring valid traffic based on its value to advertisers and ad networks.
AdRout provides scoring, auditing, verification, and attribution metrics to optimize and improve return on ad spend.
AdRout is able to track billions of traffic events, reporting on where they appeared, for how long, and to what effect, AdRout’s mission is to bring greater levels of transparency and accountability to the online adverting industry.
AdRout Web Analytics product — Themis is based on machine-learning and data mining technologies. We are partners of Microsoft Inc., and our product is cloud-based solution — powerful, open and agile.
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