Катерина

KATERYNA KARLASH

38, Zodchih str., Kyiv, Ukraine
Tel. [відкрити контакти](див. вище в блоці «контактна інформація»)
e-mail [відкрити контакти](див. вище в блоці «контактна інформація»)

Donetsk University of Economics and Trade
named by M.I.Tugan-Bararanovskyi,
master, international economy
2004-2009

EXPIRIENCE:

Global Spirits (ТМ «KHORTYTSA», vodka)
https://globalspirits.com
January, 2022 – June, 2022: export sales manager (B2B, B2C)

- building a sales system for the short / long term in relation to the region key indicators;
- search and study of prospects in target markets, the proposals formation for the development of the range, brands;
- development of international distribution sales networks, the client base maintenance and development;
- coordination and implementation of marketing strategies, promotional activities, trade marketing;
- analysis of the export market: volume/capacity of the market, market trends and customer needs;
- analysis of competitors: sales, assortment, partners;
- analysis of the effectiveness of the transaction and distribution channels: assessment of risks and pricing factors;
- control of receipts of payments (receivables);
- planning and budgeting of export sales, marketing activities, reporting, etc.
Export geography: Europe, Middle East, Africa, Asia.

Freezing plant for fruits and vegetables (IQF technology)
Business Development Management / Project work
June, 2021 – December 2021: Sales Manager (hereinafter Head of Sales):

- formation of sales in the foreign / domestic market (EXPORT, Ukraine wholesale, Disrtibution Network, etc.),
development of the client base, involvement of distribution agents, formation of development proposals sales,
- analysis of the market, dynamics of product evolution and demand for it,
- work with prices and assortment,
- holding meetings, participating in trade seminars, entering to the market of the EU, USA, Canada, Turkey, etc.,
- documentary support of projects, signing contracts with new clients, increasing the sales, control of shipments,
accounting in 1C system (F1, F2, currency transactions);
- organization and management of projects in the direction of: new products for production according to market trends,
a new sales format - Private label (STM), small wholesale, business management processes within the plant among
related departments,
- holding meetings of working groups on projects, drawing up and following the project schedule, maintaining
project in the Bitrix 24 system,
- monitoring compliance with the task plan for the project (setting tasks for performers, a clear description tasks,
control of deadlines and implementation of goals),
- implementation of systematizing and automating work processes, coordination of force majeure events, participation
in production planning.

AVANGARDCO IPL (fresh hen eggs)
https://avangardco.ua/
August, 2018 – December, 2020: export sales manager (B2B, B2C, wholesale)

- searching distribution channels (B2B, B2C, DIY) and attracting new partners, negotiations, contracting,
- customer base maintenance and development: full export support at all stages, targets performance,
- coordinating the work and sales of the international branches by Avangard office at Kyiv,
- analyze of the export market: volume/capacity of the market, seasonal sales dynamics, monitoring of the political
situation in individual regions;
- analyze of competitors: volume of production, sales, assortment;
- analyze of the deal efficiency and marketing channels: assessment of risks and price factors,
- offers’ formulation for the development of the market and work with the partner,
- revenue control of payments (receivables);
- operational work regarding organization of international transfer (in particular FCA, FOB, CIF, CFR),
- budgeting of export procedures, control of payments to counterparties of export processing,
- cooperation with logistics companies, customs brokers, Bureau Veritas, State Service on Ukraine of Food Safety and
Customer Protection (SSUFSCP), CCI (all regions of Ukraine), HALAL Ukraine Certification Centre, Embassy of
Qatar in Ukraine (documents’ legalization).
Export geography: countries of MENA: UAE, Kuwait, KSA, Oman, Israel, Iraq, Qatar, West and East Africa
countries, ASIA: Hong Kong, Singapore, European Union, additional countries with UN program.

LLC «LIMITED» (ТМ «NEMIROFF», vodka)
https://www.nemiroff.vodka/ua/ru
June, 2017 – May, 2018: export manager, execution

- conclusion and maintenance of contracts with new partners by export procedure, negotiation, business
correspondence;
- order formation, shipment control according to the specificity of «Excise Mark» and «Duty Free»;
- order formation with POS - materials on the basis of trade marketing for exports regions;
- control of receivables;
- preparation of customs declaration documents, tracking of cargo by route (FCA, CIF, CTP, DAP);
- protest procedures (damage, insurance), reports.
Export geography: UAE, CIS (Kazakhstan, Moldova), EU (Baltic countries, Germany, Cyprus, UK, etc.), Asia.

PJSC «АVК» - confectionary
http://www.avk.ua/ua/uk
October, 2011– April, 2017: Senior Purchase Specialist (including maternity leave period)

- central procurement of packaging with fallows transfer to all confectionary plants (Ukraine and Russia): finding of
supplies and cooperation with existing partners, negotiation, the market monitoring, collection of commercial offers;
- tendering - selection of optimal procurement to minimize costs and improve cooperation;
- order placement, delivery on time, analyst and balance control;
- budgeting of expenditures, distribution of payments, preparation of financial plan (buying plan);
- carrying out analysis and value engineering, calculating economic efficiency;
- development and implementation of flexible and carton packaging for confectionery factories, procurement and
testing of industrial samples under production conditions, protest procedures (damage, insurance).
Import geography: CIS, Turkey, Europe, China

YASINOVATSKIY AGROSERVISE (Gospodar)
August, 2011 – October, 2011: marketing analyst
- market analysis of market in Ukraine, CIS, EU / analyze of competitors / of sales performance and distribution channels;
formulation of proposals for further development of assortment, brands.

NORD – refrigerators’ plant
July, 2009 – June, 2011: execution specialist (export OEM)
- preparing docs for export; working with outside organizations: CCI/environment/embassies; business correspondence.

ALFA BANK, Ukraine
September, 2007 – February, 2009: specialist of ICC; specialist of loan
- work with deposits, insurance product, credit programs; consulting and involvement, lending of PE, etc.

SKILLS
- experience with EU, CIS, Middle East, Africa, Hong Kong, Singapore, UN programs;
- experience in international exhibitions (as Exhibitor & Visitor);
- experience in the opening international offices of the company and their coordination,
- negotiation activities at all levels, with the conclusion of a contract,
- active sales and promotion of the company to absolute brand recognition,
- promotion: entry and development of a new market and its development from level «0» to «must have».

LANGUAGE
English, Advanced
German & Spanish, Beginner
Ukrainian & Russian, native spiker

PERSONALITY
Persistence, the ability to deal and compromise, to plan and quickly respond by targets.
The ability to work with a lot of information. Organization and propensity for control. The work for result