Особисті дані приховані

IVAN PAVLOV
GAME DESIGNER / GAME PRODUCER

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PROFILE
Game Designer / Game Producer with 4+ years in free-to-play mobile games development.
Experienced in producing games from idea to release, including market research, writing GDD,
product development planning and execution, game launch and support with LiveOps and analytics.

Have much experience in analyzing market trends and decomposing competitors, working with
different monetization models (Ads, IAP, Subscription), conducting A/B tests to improve project’s
KPI. Also worked with UA and ASO marketing teams, prepared requirements for marketing creatives,
analyzed funnels and worked on some bottlenecks.

SKILLS C E RT I F I C AT E S
Market & competitors research
A D VA N C E D P R O D U C T

MANAGEMENT
Writing GDD (Confluence, GDocs, Notion)

Udemy | 2024
UX design (Miro, FigJam)

Game balancing / Level design
GAME DESIGN
Monetization (Ads, IAP, Subscription)
Edvice (devtodev) | 2021
Analytics (GA4, Appsflyer, Devtodev)

Firebase (A/B testing, user segmentation)
A P P S T O R E O P T I M I Z AT I O N
Project management (Jira, Asana, Notion)
Ed v ice ( de vtode v) | 2022
User Acquisition (creos research and test)

S C R U M M A S T E R C E RT I F I C AT E
Unity (game configs)

Coursera | 202 1

AI agents (Chat GPT, Claude, Gemini)

EXPERIENCE
GAME PRODUCER
Playcus | Ju n 202 5 - Oc t 202 5

I worked as a Gam e Prod u ce r in mobile game publishing, providing ongoing support and strategic guidance
to developers to help improve the performance, quality, and overall KPIs of their titles. In this role, I was
involved in shaping product ba c kl o gs and ro a d maps, coordinating and evaluating A/B te s t s, conducting in-
depth product analy tic s, and preparing comprehensive GDDs to guide development. My focus was on helping
teams identify growth opportunities, refine core features, and drive measurable i mprove m e n t s across the
product lifecycle.
EXPERIENCE
GAME DESIGNER / GAME PRODUCER
Eventyr Interactive | Jun 2024 - May 2025

Worked as a GD and Producer on some casual puzzle games such as H e x a S ort, Word S earch, Mah j ong,
Solitaire. Also worked on some idle HC game prototypes for a Publisher. I was defining the product backlog
and roadmap, writing GDD, setting up monetization, analyzing games’ KPI and operating the LiveOps
systems. My role also included a lot of communication with internal and e x ternal stakeholders, resources
allocation and team management.

PRODUCT MANAGER
AntiSchool Online | Feb 2024 - Jun 2024

As a Product Manager, I was leading both mobile development and marketing teams. Collaboratively, we
developed and launched an innovative educational mobile application based on AI-technology.

I was responsible for market research, product roadmaps, team management, writing technical re q uirements
and working with analytics. Also I was involved in a process of User Ac q uisition ( Google Ads, Facebook Ads )

GAME DESIGNER
Bini Games | May 2023 - Nov 2023

Worked as a Game Designer in k ids a pp s, managing the whole feature development from idea to release
including competitors research, GDD writing and UX design, working with analytics and A /B testing to
improve pro j ects’ KPI .

Also I was responsible for the development and launch of a new k ids ed u ca t io n al game. We collaborated
with design, development and marketing team and successfully released the pro j ect on time, scope and
budget, that helped us to hit our target KPI.

GAME DESIGNER / PRODUCT OWNER
CC Games | Apr 2022 - May 2023

Worked as a Game Designer and Product Owner on social board games with 1.5 mln MAU such as
Chess, Checkers and Mancala. I was defining the product backlog and roadmap, writing GDD, fine-
tuning monetization, analyzing games’ KPI and operating the LiveOps systems.

GAME DESIGNER
PlayMe Studio | Aug 2021 - Nov 2021

Worked as a Game Designer on an interactive stories game with >$1 mln monthly revenue. Was
responsible for the narrative design, GDD writing, UX design, also working with analytics and
LiveOps systems.