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[відкрити контакти](див. вище в блоці «контактна інформація») (Mobile)
Oleh Zhyzhenko
[відкрити контакти](див. вище в блоці «контактна інформація») Chief Marketing Officer (CMO) | Head of Marketing | Digital |
Performance | 17 years of experience
[відкрити контакти](див. вище в блоці «контактна інформація»)
Ukraine
(LinkedIn)

Top Skills Summary
Director level Chief Marketing Officer | Head of Marketing | Digital Strategy |
Strategic Marketing Management Performance Marketing executive with more than 17 years building
CMO management high-performing digital operations. As CMO and Head of Marketing,
I develop digital strategies, lead teams, and drive measurable
Languages growth. I specialize in digital transformation, performance marketing,
Українська мова (Native or brand development, and team leadership. CORE EXPERTISE
Bilingual)
Strategic Marketing: CMO-level strategy, marketing operations,
Русский (Full Professional)
digital transformation, go-to-market strategy, team building,
English (Professional Working)
budget management.Digital Marketing: Strategy, SMM, content
marketing, SEO, PPC, email marketing, analytics, community
Certifications
building, brand positioning.Performance Marketing: Budget
“Marketing in the Digital World”
optimization, ROI analysis, CRM, marketing automation, conversion
tracking, analytics.Brand Development: Multi-brand strategy,
Publications
positioning, identity development, consistency management.
The end of the digital fever
PROFESSIONAL EXPERIENCE SAGA Development (2025–
Punishment for freedom
2026): Head of Performance Marketing — optimized campaign
The police state of Facebook
efficiency across digital channels.Freelance Digital Marketing
Ferret or "Psychotropics for every
day"
Strategist (2016–Present): 9+ years advising on strategy,
team building, technology implementation. Clients: startups to
established enterprises.MK:translations (2024): CMO responsible
for strategic direction and growth.Prior Roles: Head of Business
Development & Digital Transformation, Lead Marketing
Specialist, Head of SMM, Digital Manager. TECHNICAL SKILLS
CRM: Hubspot, Bitrix24, Pipedrive | Analytics: Google Analytics,
conversion tracking, performance dashboards | E-Commerce:
Store optimization, 1C ERP integration | Advertising: Google Ads,
Facebook/Instagram | Social Media: YouTube, community strategy,
content calendar | Automation: Email, SMS, messaging systems
LANGUAGES Ukrainian (Native) | Russian (Full Professional) |
English (Professional Working) WORK APPROACH Energized
by strategy, technology, and problem-solving. I value project-
based approaches, continuous learning, and helping organizations
navigate digital transformation. My background in literature and
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technology informs strategic perspective: compelling narratives +
data-driven execution = market impact. INTERESTED IN CMO/Head
of Marketing roles | Performance marketing optimization | Digital
transformation leadership | B2B strategy | Marketing consulting |
Remote opportunities with project flexibility. LET'S CONNECT Hiring
for marketing leadership? Reach out: [відкрити контакти](див. вище в блоці «контактна інформація») |
[відкрити контакти](див. вище в блоці «контактна інформація»)

Experience
SAGA Development
Head of Performance Marketing
July 2025 - May 2026 (11 months)
Kyiv City, Ukraine

Freelance Marketing and Creative Services
Digital Marketing Strategist
June 2016 - April 2026 (9 years 11 months)
Ukraine

I assist clients in developing strategies, selecting specialists, and implementing
procedures. This includes overall digital strategy, social media strategy,
media plan, and reporting. If necessary, I provide training to the company's
employees.

MK:translations
CMO
January 2024 - October 2024 (10 months)
Kyiv, Kyiv City, Ukraine

Nanobot Medical Communication
Digital Marketing Specialist
January 2023 - January 2024 (1 year 1 month)

Будмаг - Masmart
Head of Business Development and Digital Transformation
October 2019 - October 2020 (1 year 1 month)
Ukraine

Creation of a store development strategy. Development of the Masmart brand,
including positioning and control of identity development. Updating the online
store. Integration of CRM and telephony. Setting up and controlling advertising.

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Search, training, and control of the work of a marketer. Integration of the online
store with 1C, automation of work with suppliers.

Интер Плюс
Lead Marketing Specialist
January 2019 - October 2019 (10 months)
Ukraine

Development and implementation of marketing strategy. Updating the
communication strategy (e-mail marketing, sms, messengers), PPC, content
marketing, SMM, and SEO. Implementation of CRM Bitrix24, integration with
1C and external communication channels, and setting up analytics. Creation
and promotion of a Youtube channel.

Aceberg
Head of company, founder.
January 2015 - September 2016 (1 year 9 months)
Ukraine

Created a company, and took contract work on SMM from digital agencies in
Ukraine. Some clients: Tribo, Velyka Kyshenya, Select, Foxtrot, and 5ok.

YARCHE
New Business Manager
December 2013 - January 2015 (1 year 2 months)
Ukraine

Full support of the client from receiving the request, briefing, and preparing the
offer to analytics, reporting, and recommendations for the next period. Clients:
Cisco, aluplast, Premialle, Velyka Kyshenya, VK Select, Marchesi footwear.

Digity
Head of SMM department
January 2012 - December 2013 (2 years)
Ukraine

Client: Tez-Tour. Communication with the client. Control over the creation
and placement of content Control of advertising campaigns. Reporting. Client:
Hercules ice cream. Development of a large-scale promotional campaign.
Development of a website and accounts in social networks. Implementation of
the advertising campaign and reporting.

Brainberry
Freelance SMM manager, coordinator of a group of specialists.
July 2010 - May 2013 (2 years 11 months)
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Ukraine

Monitoring of the client's brand and competitors on the Internet. Development
of content strategy. Search and training of specialists for maintaining
accounts and communities. Development of a community promotion strategy.
Maintenance and activity of the community.

platfor.media
Marketing Director, co-founder.
November 2010 - May 2011 (7 months)
Ukraine

Development of media concept. Development strategy and preparation of
technical specifications. We found an investor, a developer, and a team of
specialists. After the successful launch, I left the project.

FAST FOOD SYSTEMS LIMITED
Digital Manager
January 2010 - April 2011 (1 year 4 months)
Ukraine

Brands Pizza Celentano, Yapi, Potato House
SMM;
Monitoring and responding to mentions of the company's brands on the
Internet;
Organization of events aimed at increasing the level of customer loyalty;
Holding joint campaigns with leading companies in Ukraine;
Redesign of the site http://egoisty.com/ ;
Launch of the site http://radio.egoisty.com/ ;
Development and launch of a quality control system for restaurants based on
online feedback from customers.

Brainberry
Social media manager
August 2009 - January 2010 (6 months)

Lemon Studio
Sales Specialist
September 2008 - July 2009 (11 months)

Education
Odesa National Economic University
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Bachelor's degree, International Marketing · (September 2023 - May 2026)

ICRa
Digital strategy, Digital technology · (2011 - 2012)

Odessa State Academy of Refrigeration
Bachelor's degree · (2007 - 2011)

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