Особисті дані приховані

Yurii Horbachov
Senior Graphic Designer
Location: Bucharest, Romania
Contacts: Telegram | Whatsapp | Email
Portfolio: behance.net/yuriihorbachov

Senior Graphic Designer and Creative Manager with 9+ years building brand identities and high-converting
e-commerce creative.

Specialized in brand identity and scalable design systems alongside high-converting Amazon storefronts,
listings and PPC creative for DTC and Amazon-first brands, with proven experience leading small creative
teams (designers, photo, video, 3D). Owns the full pipeline end to end – brand identity, packaging,
performance creative, landing pages and short-form video – and pairs strong visual craft with a data-
informed, conversion-focused approach.

Amazon E-commerce Brand identity & guidelines Packaging & print Ad creatives Design systems

Creative team leadership Art direction Presentation design Social media creative UI/UX

Experience

Creative Manager / Senior Graphic Designer Mar 2024 - Jul 2026

CARFIDANT | Amazon New Jersey, USA

Led a cross-functional creative team (photographer, videographer, AI content creator), owning all visual output
across brand, e-commerce and social.

Owned full art direction of complete product lines end to end – from brand style and packaging to Amazon
listings, landing pages and ad campaigns – keeping a consistent brand experience across every touchpoint.

Built the brand design system and identity (logo, typography, color, brandbook, guidelines) that scaled
consistently across all product lines.

Designed Amazon storefront, listings and PPC ad creatives that grew monthly sales ~56% over two years.

Produced TikTok and social-media content in collaboration with content creators.

Built Shopify and WordPress landing pages to support product launches and advertising campaigns.

Design Team Lead Feb 2022 - Feb 2024

MULTISKILLS LLC | Amazon Fort Lauderdale, USA

Led a team of 2 designers, collaborating with photographers, videographers and 3D artists across the brand portfolio.

Art-directed product lines end to end – from brand identity and packaging to Amazon listings and advertising
creative – keeping a consistent brand experience across every touchpoint.

Built brand design systems and identities (logo, typography, color, brandbook, guidelines) for the company and
its product lines.

Produced TikTok and social-media content that strengthened brand presence and drove audience growth.

Design Team Lead Jan 2021 - Feb 2022

EASYFEET | Amazon Sheridan, USA

Led a team of 2 designers and built the brand's design system and identity from the ground up.

Designed the orthotic-insole product itself, plus packaging and print – owning art direction from the physical
product through to its Amazon presence.

Created Amazon storefront graphics and advertising creatives.
 Designer (Part-time & Freelance) 2017 - 2021

MZ Agency · Gayda Agency · 2Birds Marketing · Rooby Agency Ukraine

Delivered end-to-end brand identities, advertising creatives and UI design for websites and Tilda landing pages across
multiple agency clients.

SELECTED FREELANCE & CLIENT PROJECTS

Art direction – two published books: «My Mariupol and the World Around It» and «The Art of Smoke».

Broadcasting interface design for the International Federation of Mafia Game.

Brand & social creative for the first Ukrainian fire-cooking restaurant in Dubai; brand identity for Dizarm Agency and
its clients; social media for Logiscool Dubai.

Tools

Design Software Video Software AI Assisted Tools Web & Digital Platforms

Education
Master of Project Management 2016

Ukrainian State University of Science and Technology Dnipro, Ukraine

Languages

Ukrainian (Native) · English (B2) · Romanian (A2) · Russian (Fluent)