Вероніка

VERONIKA YAKOVLEVA [відкрити контакти](див. вище в блоці «контактна інформація»)

[відкрити контакти](див. вище в блоці «контактна інформація»)

Web designer, UI/UX designer
Ukraine, Kropyvnytskyi

https://www.behance.net/ebd2460a

ABOUT ME

My goal is to get a position as a UI/UX designer in an innovative company where I can use my skills and creativity to

create visually appealing and user-friendly interfaces. I strive to combine my professional design experience with UX

knowledge to create products that not only meet the needs of users, but also provide them with an unforgettable

product interaction experience. My goal is to constantly develop my skills and stay abreast of the latest trends in

design to ensure the highest quality and innovation in my work.

EDUCATION PROFESSIONAL EXPERIENCE

BACHELOR BEETROOT ACADEMY UI/UX DESIGN | 5 months 2023-2024

National University “Zaporizhzhia polytechnic” During the UI/UX design course at Beetroot Academy, I studied user needs and

2021-2025 analyzed the market, competitors and target audience. She studied the theoretical

principles of design and user experience, and also used various tools and software

SPECIALTY for creating and prototyping interfaces. She also participated in practical

exercises, projects and individual tasks in order to apply the acquired knowledge
Software engineering
in practice. More details:

Projects implemented: e-commerce project in the field of clothing and fashion

“VELVET-VOGUE” , e-commerce project “InterCat” , mobile application for buying
SKILLS
movie tickets “PopcornPals”, and mobile application “Ukraine for you”.

TOOLS
Detailed steps of the projects' implementation

Figm
A competitive analysis was developed for each of the projects
Photosho
A functional comparison of 3 direct and 3 indirect competitors was conducted,
Mir
weaknesses and strengths of each of them were found, their audience and
Whimsica
activity were analyzed through Similarweb and Google Trends. Based on this,
Jira
the style of the future project was determined

The analysis of the business needs of each project was carried out. Next, User
PROFESSIONAL
Flow was developed, which visualized the sequence of user actions during

Interface design (UI Design their interaction. Based on the User Flow, a Customer Journey Map was built,

Experience of user experience (UX Design which displayed all stages of the user's interaction with the product or service,

Communication skill highlighting key points of contact and possible points of friction that need

Creativity and innovation improvement

During the development of personas and empathy maps for projects, the first

LANGUAGE research of the target audience was conducted. This included an in-depth

analysis of their characteristics such as age, gender, occupation, as well as
Ukrainian, Russian – nativ
their needs, preferences and motivations
English – intermediate

Personas were created on the basis of this data - typical representatives of the

target audience, which reflected different aspects and characteristics of

users

Then, with the help of the empathy map, the key characteristics of each

persona, their needs, desires, problems, as well as their emotional state and

interaction with the product or service were displayed

After creating the characters and the empathy map, the next step in the

development process was to create wireframes, UI kits, mockups and

prototypes. During wireframe modeling, the structure of the interface was

determined, and graphical elements such as buttons and input fields were

developed in the UI kit to standardize the design. With the help of mockups,

detailed mockups of the interface were created taking into account functional

elements and design, and prototyping allowed the creation of interactive

models for testing functionality and interaction with the user before

development.