Alex

Awwwards Jury Member (2025)
Awards & Recognitions Education Skills
Product Design:€A/B Testing, MVP Strategy
Leadership & Strategy:€Team Leadership, UX Strategy, Hiring & Mentorship
Product Design Lead | AI & Complex Systems Alex Ada (Huliuvatyi)
AI & UX:€AI-driven UX, UXAIF Methodology
End-to-End Product Design:€Research, Ideation, Usability Testing
User Research:€Usability Testing, Heuristic Evaluation, Conversion Rate Optimization (CRO), Heatmaps & Behavioral Analytics, STEEPLE Analysis
LinkedIn Top Brand Development Voice (2023-2024)
Bachelor of Arts (B.A.), Graphic Design(Kherson National Technical University (2019  2023)
Master of Arts (M.A.), Graphic Design(Kherson National Technical University (2023  2024)
Tools:€Figma, Framer, Adobe XD, Adobe Creative Suite, Lottie
UX/UI Design:€Wireframing, Prototyping, Design Systems
Winner of Prime Art Competition Awarded by the University of Technology in Katowice (2020)
Scaled hiring pipelines, forming high-performing UX/UI teams. Led UX strategy for AI-driven products and scaled the design team. Oct 2023  Mar 2025 | Laguna Hills, CA Head of UX & Talent | Top Pick Designs Mar 2025  Present | Kyiv, Ukraine UX Mentor (Volunteer) | Projector Institute Apr 2025  Present | Tallinn, Estonia UX Hiring Consultant | Elogic Commerce (Part-time) Apr 2025  Present | Alexandria, VA Lead UX/UI Designer | FIXAR (via A14 Agency)
Work Experience Summary
Increased hiring throughput by 4x while improving shortlist quality by 30%.
Building scalable design systems that reduce UI development time by ~30% through reusable components and structured design documentation.
Implemented UXAIF (UX-driven AI Integrated Framework) to optimize AI product integration.
Led UX/UI design for the Ground Control System  a multi-role drone operations platform.
Mentored UX and product designers entering US and EU markets through portfolio and interview coaching.
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Developed a UI Whiteboard Challenge system, cutting candidate evaluation time from 57 days to just 1 day.
Played a key role in shaping design culture, improving MVP development speed by 30%, and implementing AI product frameworks.
Driving UX discovery, user interviews, and system-level flow validation with internal teams and field operators (pilots, partner crews).
//alex-ada.framer.website

Senior Product Designer with 7+ years of experience designing complex digital systems across aerospace, AI-driven platforms, and high-growth startups. Specialized in system-level UX architecture, scalable design systems, and data-informed product decisions. Experienced in leading UX functions end-to-end  from discovery and research to implementation and developer handoff. Author of the UXAIF methodology, focused on integrating AI into product design workflows.
Led end-to-end UX and information architecture for FIXAR Help Center and Academy platforms, designing multi-role systems across user types.
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Designed UX/UI solutions for international clients via Behance. Sep 2018  Oct 2019 | Worldwide UI/UX Designer (Freelance, Behance) Created early-stage UX/UI projects, improving workflows and developer collaboration. Aug 2019  Oct 2020 | Kyiv, Ukraine UI/UX Designer | Design Factory Designed a legal services platform, increasing client acquisition by 2.5x reducing drop-offs by 40%. Led a 5-person design team, delivering UX/UI solutions for international clients. Oct 2020  Mar 2022 | Kyiv, Ukraine Senior UI/UX Designer | Design Factory Reduced user drop-off by 35%, improved navigation and onboarding flow for first-time buyers. Led brand identity and UI/UX design, managing illustrators and 2D artists. May 2022  Jan 2023 | Worldwide Senior UI/UX Designer | FAYNI (Web3 & NFT Project) Built and mentored a cross-functional team of designers. Expanded international reach, increasing revenue and securing high-profile contracts. Scaled the agency to 15+ team members, managing end-to-end product design. Mar 2022  Oct 2023 | Kyiv, Ukraine Design Lead | Design Factory
Work Experience
Product Design Lead | AI & Complex Systems Alex Ada (Huliuvatyi)
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https://alex-ada.framer.website
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