Ірина

ІRYNA VASKEVYCH

CONTACT
INFORMATION SUMMARY

Thoroughly familiar with the fundamentals of digital marketing and
[відкрити контакти](див. вище в блоці «контактна інформація»)
Pay-Per-Click (PPC) advertising principles. Eager to acquire new
@Iren2287 knowledge and skills for effectively implementing modern
[відкрити контакти](див. вище в блоці «контактна інформація») technologies and tools. Experienced in working with advertising
[відкрити контакти](див. вище в блоці «контактна інформація») platforms such as Google Ads, Facebook Ads, and ready to
Sarny,Rivne region, Ukraine optimize and execute advertising campaigns. Communicative and
capable of collaborating with colleagues and clients to achieve
TECH SKILLS common goals. Responsible and attentive to detail with a
willingness to analyze data and make necessary adjustments to
Google ADS Google Analytics (GA4) improve campaign effectiveness.
Google Tag Manager (GTM)
Facebook ADS
PROJECT EXPERIENCE
Facebook ADS Tools (Pixel, Audiences etc.) Marketing strategy for CCC,
Facebook Business Manager
Canva https://www.loom.com/share/248669848cb94b1080adc4f8c1ce8ed5
Movavi Video editor
● Definition and segmentation of the target audience
● Description of the sales funnel
SOFT SKILLS
● Development of a media plan
Analytical Skills: Capable of interpreting and analyzing
data from various advertising Marketing strategy for CCC,
platforms to derive insights, identify trends, and make data
driven decisions to enhance campaign performance.
Team Collaboration: Effective communication and https://www.loom.com/share/b8af784d85a243aeb00c8dea28a63e5b
teamwork abilities to collaborate with clients,
cross-functional teams, and stakeholders to align on ● Definition and segmentation of the target audience,
campaign objectives, strategies, and outcomes. contextual advertising
Organization and multitasking: Capability to efficiently ● Description of the sales funnel
manage time, maintain multiple partner ● Development of a media plan
relationships simultaneously, and handle various tasks
within a workday. WORK EXPERIENCE

HR in CNP “Sarny CRL” 2022-2024
LANGUAGES ● Coordination of agency departments according to
project implementation
English - Upper Intermediate ● Task planning and monitoring. Final quality
assurance of completed tasks
Ukrainian - Native
Sales manager in Oschadbank 2021-2022
● Sales of bank products
● Communication with clients
● Achievement: I’ve increased the sales plan by
45%
EDUCATION

IT School GoIT (Kyiv)
2024
Traffic manager
National university of water management and natural recourses use
2004 - 2009
Economy, Master's degree in Accounting and audit