Volodymyr

Hi! 👋 My name is Volodymyr, and I’m passionate about IT! 🚀
I develop in the fields of technology, business, science, and
education, combining IT, marketing, and operations
management to create innovative solutions. I'm fascinated by
how technology can transform businesses, enhance
educational processes, and drive scientific progress.
I have extensive experience working with major international
brands in banking, retail, HoReCa, FinTech, EdTech, and
MedTech, where I have been involved in digital transformation,
IT and marketing strategy development, product management,
and process automation. I operate at the intersection of
business, technology, and science, understanding how to
effectively integrate digital solutions, AI, big data, and
automated systems across various industries.

I thrive on challenges, new ideas, and exciting projects. Let’s
connect and explore opportunities for collaboration! 🚀
Volodymyr
Zmiivskyi 2020-2026

DIGITAL TRANSFORMATION NATIONAL AEROSPACE UNIVERSITY M.E.
LEADER | IT - PROJECT & ZHUKOVSKY "KHARKIV AVIATION INSTITUTE"
PRODUCT MANAGER | BUSINESS -
SOLUTION LEADER Bachelor of Information Technology – Honors
Degree in Software Engineering.

SKILLS Specialization: Software Engineer, QA Engineer, IT
Development and implementation of IT strategy Specialist, IT - architectury.
Management of digital transformations
Business process assessment and optimization

Change management and adaptation to new 2023 - 2028
EDUCATION

business technologies
Product lifecycle management KHARKIV NATIONAL UNIVERSITY
Integration management (FinTech, MedTech, NAMED. V.N. KARAZIN
EdTech, CRM, AI/ML)
Specialty: International Economic Relations.
IT initiatives and project portfolio management
Software engineering
Faculty: Faculty of International Economic
Delivery, client & sponsor management
Relations and Tourism Business.
Atlassians Product Management

LANGUAGES
CONTACT US:
English – B1+ (continuously improving)
[відкрити контакти](див. вище в блоці «контактна інформація»)
Ukrainian – C2 (professional proficiency)
French – A1 (beginner level)) [відкрити контакти](див. вище в блоці «контактна інформація»)
 Volodymyr Zmiivskyi
DIGITAL TRANSFORMATION LEADER | IT - PROJECT &
PRODUCT MANAGER | BUSINESS - SOLUTION LEADER

Work Experience :
Privat Bank
Manager for the development of banking IT technologies (IT BRM)

PrivatBank is the largest bank in Ukraine and one of the most innovative banks in the world. It
occupies a leading position in all financial indicators in the industry and makes up about a quarter of
the entire banking system of the country.

Key Goals & Challenges:
Optimization of Business-IT Collaboration – Enhancing Business Relationship Management
(BRM) by aligning IT initiatives with business goals, increasing operational efficiency, and
driving the digital transformation of banking services.
Management of Strategic IT Initiatives – Overseeing the IT project portfolio, prioritizing key
initiatives, projects, and tasks, managing resource allocation and external vendor collaboration,
and ensuring the successful execution of strategic initiatives set by the bank’s leadership and
board.

Main responsibilities:
Formation of business requirements and implementation of IT strategy for the operational
domain, which includes the development of a long-term vision for the development of IT
systems architecture and technologies
Development and support of the bank's IT infrastructure, management of a portfolio of IT
initiatives in the operational domain
Implementation of a business relationship management (BRM) framework to improve
cooperation between business and IT, increase the efficiency of IT project implementation
Sponsor - management
Formation, maintenance and control of the IT project portfolio, including initiatives for process
automation, integration of new technologies and digital transformation of banking services
Prioritization of tasks and initiatives within the framework of expanding the functionality of
software complexes, efficiency analysis and resource optimization
Consolidation and interpretation of business requirements for the integration of internal and
external services
Negotiations with external contractors
Analysis and prioritization of IT initiatives, formation of a technological roadmap for the
development of banking IT products.
Preparation and conduct of quarterly IT business reviews to determine strategic directions of
technology development
Facilitation of initiation and implementation of innovative solutions to increase the productivity
of IT systems and ensure compliance with the latest technological standards from the business
side
Formation and improvement of the business relationship management process and tools
Analysis of the portfolio of domain initiatives in order to form a domain development strategy
Management of the Bank's top strategic initiatives & CEO - board initiatives
 KFC
Digital Growth Product Lead // Head of Marketing at DTS franchise partner.

KFC (Kentucky Fried Chicken) is one of the world’s largest fast-food restaurant chains. The brand is
owned by Yum! Brands and operates in over 150 countries, serving millions of customers daily. In
Ukraine, the network operates through three franchise partners and is actively expanding its market
presence.

Key Goals & Challenges:
Building and optimizing the marketing & communications department for the franchise partner
(local marketer, designer, six marketing contractors, and delivery managers).
Leading national marketing efforts across digital sales channels and managing relationships with
key national partners (PepsiCo, Glovo, Bolt).
Launching the new "Click & Collect" (C&C) service, enabling seamless online ordering with quick in-
store pickup.
Developing and launching the official website with an integrated marketplace for products and
mobile applications (Android & iOS).
Integrating payment systems (Google Pay, Apple Pay) and delivery aggregators, ensuring
compliance with YUM! international standards.

Key Responsibilities:
Full-cycle management of the local and national marketing budget, including cost allocation,
reporting, and financial planning.
Overseeing local marketing initiatives: brand messaging, adherence to KFC’s brand book, and
campaign execution across physical and digital platforms.
Driving and executing key digital projects initiated by the CEO, ensuring innovation and efficiency
in marketing campaigns.
Budget planning and allocation for major marketing partnerships with PepsiCo, Glovo, and Bolt,
maximizing brand exposure and ROI.
Developing, approving, and integrating marketing strategies into the global promo calendar,
ensuring seamless execution.
Strategic communication with all project stakeholders, ensuring alignment on promo activities and
brand objectives.
Crisis management, swiftly addressing and mitigating risks to protect the brand’s reputation.
Developing and executing a long-term IT strategy to scale the brand’s digital presence through
self-service kiosks, DMB, Click & Collect, and Delivery platforms.
Defining and monitoring KPIs for digital products, implementing a data-driven approach to track
efficiency and make informed business decisions.
Establishing data collection, processing, and analytics processes to enhance customer
personalization and engagement.
Conducting architectural reviews and optimizing existing IT solutions (DMB, kiosks, C&C, Delivery),
performing CJM audits, and implementing improvements based on analytics and user feedback.
Coordinating cross-functional teams (IT, marketing, finance, operations) to integrate digital
products into the overall business ecosystem.
Developing and managing the digital product roadmap, implementing new technologies, and
enhancing system performance.
Defining a national digital product development strategy, creating scalable centralized solutions.
Managing the full lifecycle of digital products – from gathering business requirements and
preparing RFPs (Request for Proposal) to implementation and support.
Integrating IT systems: ERP (RKeeper, SAP), payment gateways (Google Pay, Apple Pay), delivery
aggregators (Glovo, Bolt).
Collaborating with international IT vendors, overseeing software development, testing, and
deployment.
 ТОВ “АЙСЕЛЛ”
Digital and Operаtions Leader

"Giraffa" is a retail chain positioning itself as a potential leader in the sale of baby food, clothing, toys,
and infant care products. In addition to physical stores, the company operates an online store
promoted on the PROM marketplace.

Key Goals & Challenges:
At the time of engagement, digital communication channels were inactive – the company had taken
a long pause in marketing efforts, and sales were handled manually through an existing customer
database. The main objectives were to automate routine business processes, including inventory
management, procurement, and recruitment, as well as to establish effective collaboration with
suppliers and restore marketing communications.

Key Responsibilities:
Developing a comprehensive marketing strategy aimed at transforming the sales approach,
activating digital channels, and expanding cooperation with international suppliers (Nestlé,
Procter & Gamble, Humana, Nutricia, HiPP, Belvita, etc.).
Rebranding digital assets, including updating the logo and modernizing the brand’s visual
communication.
Managing the automation of accounting processes (transition to 1C), developing, customizing, and
integrating the CRM system OneBox to optimize business operations.
Managing the online store on the PROM marketplace, overseeing both operational and marketing
aspects (category management, budgeting, marketing campaigns).
Market and competitive analysis, monitoring pricing strategies, and formulating optimal
approaches for different product categories
Planning and implementing weekly promotions to drive demand and increase the average
transaction value
Building and managing the marketing calendar in collaboration with suppliers, coordinating
advertising campaigns.
Managing warehouse operations and retail staff, optimizing logistics processes
Integrating the national "Baby Box" program, ensuring compliance with government standards for
baby product assortment

The Sicret Circle Solutions
Front End Developer

Key Responsibilities:

Development and implementation of learning modules on the platform, creating interactive
components for effective training of students and interns.
Key Responsibilities:
Frontend development: creating UI components using HTML, CSS (SCSS), JavaScript (TypeScript),
React/Vue).
Backend development: working with .NET (Blazor, Razor Pages), Node.js, and integrating APIs.
Optimization and debugging: improving UI/UX, fixing bugs, and ensuring responsiveness.
Working with databases: basic operations with SQL (PostgreSQL) and NoSQL.
Testing and code quality: writing unit and basic e2e tests.
CI/CD & DevOps basics: deploying applications using GitHub Actions, Docker, Vercel, Netlify.
 Fantom Movie Group
Marketing Project Manager

"Фантом" – a groundbreaking Ukrainian film startup, developed from concept to full-scale
production across Ukraine. Set in the 90s, the film explores the formation and strengthening of
Ukrainian culture.

Main Goals and Challenges:
Transform the client’s idea into a recognizable film product. The main challenges included the
unpopularity of films about Ukrainian music, a lack of marketing and PR, and a complete
absence of digital presence.

Key Responsibilities:
Searching for, establishing contacts with, negotiating, and presenting the product to
potential sponsors and partners across Ukraine, Europe, and Asia.
Developing and implementing effective marketing strategies to enhance brand recognition.
Coordinating the team in creating and managing a comprehensive database of potential
sponsors and partners for future collaboration.
Organizing and launching advertising campaigns, including email marketing, targeted
social media ads (Instagram, Facebook), and PPC advertising via Google Ads.
Overseeing contractors in the creation of creative content for social media and advertising
campaigns, ensuring high-quality visual and textual materials.
Developing, maintaining, and updating the project’s website to enhance its appeal and
effectiveness for the target audience.
Managing projects, coordinating teams, and overseeing the execution of key tasks to
achieve strategic goals.

SkillGro
Full Stack Developer

SkillGro is a unique international-level product built from scratch to enhance corporate
learning management and develop deep employee adaptation models. The platform provides
a flexible learning environment, automates the onboarding process, and fosters internal
company growth.

Key Responsibilities:
Frontend development: creating UI components using HTML, CSS (SCSS), JavaScript
(TypeScript), React/Vue).
Backend development: working with .NET (Blazor, Razor Pages), Node.js, and integrating
APIs.
Optimization and debugging: improving UI/UX, fixing bugs, and ensuring responsiveness.
Working with databases: basic operations with SQL (PostgreSQL) and NoSQL.
Тesting and code quality: writing unit and basic e2e tests.
CI/CD & DevOps basics: deploying applications using GitHub Actions, Docker, Vercel,
Netlify.
 Volodymyr Zmiivskyi
DIGITAL TRANSFORMATION LEADER | IT - PROJECT &
PRODUCT MANAGER | BUSINESS - SOLUTION LEADER

Goodface Agancy
Lead data research and аnalytics

Key Responsibilities:

Collecting, processing, and systematizing data to create analytical databases and build an efficient
data ecosystem
Preparing data for analysis, identifying patterns, and developing analytical models for strategic
decision-making
Visualizing data and generating analytical reports, extracting insights based on obtained results
Developing and testing hypotheses to improve key metrics and implementing solutions based on
analytics
Optimizing and configuring CRM systems (HubSpot), maintaining documentation, and automating
client database processes
Administering and configuring analytical tools in LinkedIn (Professional), CrunchBase, and Notion,
creating workspaces for effective data management
Implementing a data-driven approach in the company, developing strategies to enhance performanc
metrics and scale business processes

Astronix Online
Business Analyst

Astronix is a P2E game with augmented reality that held leading positions in the crypto gaming
market.

Main Goals and Challenges:
In-depth analysis of the P2E market and key competitors, as well as coordination of the technical
aspects of software development. The client lacked an understanding of the market size and potential
growth directions. There was no product roadmap considering competitors and market trends.

Responsibilities included:
Researching market trends, competitive environment, and user behavior in the Play-to-Earn (P2E)
gaming sector.
Identifying key growth drivers and barriers to market entry.
Analyzing the effectiveness of current marketing strategies and user acquisition channels.
Developing a product roadmap considering technological and market changes.
Collaborating with developers, marketers, and UX/UI designers to create a competitive product.
Implementing AI technologies and integrating them into the software system.
Defining product requirements based on market research and user feedback.
Creating technical specifications for developers, designers, and marketers.
Coordinating the execution of technical tasks and ensuring the quality of implemented solutions.
 Volodymyr Zmiivskyi
DIGITAL TRANSFORMATION LEADER | IT - PROJECT &
PRODUCT MANAGER | BUSINESS - SOLUTION LEADER

ADDITIONALLY

TRAINING COURSES & CERTIFICATIONS

Grow's Hackers Academy (2024, YUM!) – comprehensive training in management, marketing,
business strategy, and digital sales, implementing data-driven solutions
Wildau IT Bridge (2023, Germany) – courses in Web Design & HTML (UI/UX, responsive design) and
DevOps Engineering (CI/CD, Docker, Kubernetes)
Sigma Software – Full-Stack Developer internship (React, Node.js, PostgreSQL, API integration)
Genesis (2023) – "Product in IT" (product development lifecycle, analytics, Go-to-Market strategies)
Genius.Space (2022) – Project Manager certification (Agile, Scrum, risk management)
NIX Start (2022) – full Full-Stack Developer internship (Java, Spring, SQL, REST API)
Campster (2022) – "Internet Marketing" (SEO, SMM, contextual advertising)
Java to the Pros (2022) – Java Core, UI Design, Android Development
JavaScript (2021) – course from zero to developing dynamic web applications
Modern Responsive Web Design (2021) – responsive design (HTML5, CSS3, Flexbox, Grid, Bootstrap)
Marketer from Zero to Pro (2021, Alexander Morozov) – digital marketing, strategic brand
management

ACHIEVEMENTS & OTHER ACTIVITIES

Member - Developer of the National Professional Standard "Marketer" - 2025
National Scholarship of the Verkhovna Rada of Ukraine Award for Outstanding Achievements
in Science, Public Life, and Education - 2024
Research Fellow at the Software Engineering Department
Currently, I have over 30 scientific publications in the fields of IT, marketing, management,
economics, and international relations. Currently, I am conducting research on building a
machine learning model for brain cancer diagnosis.
Expert of the National Agency for Quality Assurance in Higher Education in the following
specialties: 121 - Software Engineering, 292 - International Economic Relations
Member of the Development and Support Group for the specialties Marketing, Management,
International Economic Relations, Economics, International Economics (Bachelor's, Master's, PhD)
at KhAI
Member of the Scientific Society of Young Scientists at KhNU
Regular speaker and participant in scientific conferences, national and international competitions
Advisor to the Deputy Dean for Pre-University and Educational Work at NAU "KhAI"
Member of the Ukrainian Scientific and Educational Information Society
Teaching History of Ukraine (Grade 9) and Computer Science (Grade 11) under UNICEF for
children from occupied and de-occupied territories, IDPs, as part of a national project to overcome
educational losses due to military actions
Candidate for Master of Sports of Ukraine in Kickboxing. Member of the Kharkiv Regional Team

СЛАВА УКРАЇНІ !