Аліна

Alina Loza
Dribble Behance SKILLS
UX/UI Designer U

Responsive & adaptive layout
[відкрити контакти](див. вище в блоці «контактна інформація») [відкрити контакти](див. вище в блоці «контактна інформація») Poltava, Ukraine
desig

Visual hierarchy, typography

SUMMARY styles, colour tokens.

Component-based design
UX/UI Designer with 1.5+ years of experience designing web and (Atomic Design
mobile products in fintech, B2B, and service-based industries.

Design systems & UI kit
Skilled in usability testing with real users, A/B testing, and data-driven
design decisions.

8 Pt grid system

I work with metrics, research insights, and stakeholder input to create UX
intuitive user flows and clean, responsive interfaces.

Comfortable working across the full design cycle — from wireframes User research & intervie w
to developer handoff — with a focus on clarity, conversion, and real j
Customer ourney mappin

user impact. Persona developmen

f
In ormation architectur

Wireframing (low/high fidelity
EXPERIENCE User fl o w s

Usability testin

Accessibility principles
Freelance UX/UI Designer March 2024 - Present
( WCAG)
Quantum Financial Educational Platform
Design Tool
Role: UX Designer

Figma (Auto Layout,
Product: Web + Mobile platform for showcasing a B2B financial
Components, Variants,
technology

Interactive Prototypes
Goal: at helping potential clients better understand how the product
Mir
works, the platform was designed to reduce repetitive questions and
Notio
speed up the decision-making process.

Slack
My role included
M a ze
Conducted 7 in-depth usability tests with real users to evaluate
content clarit
Soft & Meta Skill
Used qualitative analysis and task-based metrics to validate
I can e x plain every decision I
hypothese
have made in design
Identified confusion in onboarding flow → restructured content
Time management for sprint
hierarchy and call-to-actions

Taking ownership of features
Research & methods used
In-depth user interviews
Usability testing (moderated & unmoderated) EDUCATION
Hypothesis mapping
A/B testing on page structure and CTA clarity Harvard Business School Online

Analysis via observation + post-test surveys
Entrepreneurship Essentials

Result: clients made purchase decisions 35% faster and significantly April – May 2020

reduced consultations with the sales team Bachelor of Arts in Applied
Linguistics

University of Bydgoszcz, Poland

J u s t AZC - B2B M o b il e i OS App

Sep 2012 – May 2015
Role: UX/UI Designer

Product: Invitation-only networking platform for vetted professionals

Goal: Deliver a secure, intuitive mobile experience for professionals
LANGUAGES
to connect, navigate, and interact in a private B2B community.

My role included:
Ukrainian – Native

Worked closely with stakeholders to improve the structure and
English – B2

usability of the app
Polish – A2
Designed architecture for profile settings, app settings, and user-

to-user interaction

Improved existing screens with map and navigation by simplifying

the flow and enhancing layout clarit

Built a fully interactive prototype in Figma and conducted

unmoderated usability testin

Created UI kit for smooth developer handoff

Research & Testing used:

Planned and executed usability testing sessions with professional

users (target audience

Tested flows like profile editing, navigation, and content

engagemen

Used task-based testing to identify friction points

Result:

21% drop in user confusion during navigatio

+18% engagement with community features (likes, messages)