Контактна інформація

Шукач вказав ел. пошту.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/11010129/

Досвід роботи

Senior PPC Specialist

з 09.2020 по нині (5 років 6 місяців)
Avocado Team — Digital Agency, Дистанційно (Маркетинг, реклама, PR)

I help companies systematically attract customers and increase profits through performance marketing.

I work at the level of business metrics: profit, unit economics, customer acquisition cost, and return on investment. I combine strategic thinking with deep operational expertise at Google and Meta.

⭐

For quick communication, feel free to message me directly on Telegram 😉 - https://t.me/digitalroman

---

🥋 Responsibilities:

1️⃣ Development and Management of PPC Campaigns:
Full management of advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram) platforms, including strategic planning, setup, monitoring, and optimization of campaigns according to the agency's client goals.

2️⃣ Budget Analysis and Optimization:
Efficient allocation of advertising campaign budgets to achieve maximum results. Continuous monitoring of expenses and adjusting variables to improve ROMI (Return on Marketing Investment) for clients.

3️⃣ Testing and Scaling:
Implementation of A/B testing of various elements of advertising campaigns (ads, landing pages, keywords, audiences, bid optimizations, optimization goals, etc.) to improve performance metrics and scale successful strategies.

4️⃣ Reporting and Analytics:
Regular preparation of detailed reports on campaign performance using analytical tools (Google Analytics, Google Data Studio), providing clients and internal teams with clear and accurate information on campaign effectiveness.

5️⃣ Collaboration and Communication:
Interaction with client service teams, creative teams, and web development to create unified, integrated advertising solutions that meet client needs and objectives.

6️⃣ Training and Development:
Developing the professional skills of junior specialists, conducting PPC training and workshops, and maintaining high standards of work within the department.

🚀 Achievements:

✅ Improvement in ROMI Metrics:
Significant improvement in Return on Marketing Investment (ROMI) metrics for clients through campaign optimization and effective budget management. Project ROMI improvements ranged from 50% to 640%. The average project ROMI in e-commerce is 730%.

✅ Growth in Client Project Profitability:
Successful scaling of advertising campaigns, leading to an increase in client turnover by 40% to 480%.

✅ Lead Generation Projects:
Successfully reduced the cost per conversion by 30% to 340% and increased the number of leads by 25% to 450%.

PPC specialist (Google Ads, Meta Ads)

з 09.2018 по 09.2020 (2 роки)
Dveri Belorussii, Київ (Роздрібна торгівля)

1️⃣ Traffic Strategy Development:
Selecting advertising platforms to drive conversions according to project requirements. Developing strategies based on campaign types (search, display, shopping, video), semantic clustering, and creating a creative strategy for display advertising.

2️⃣ Campaign Setup and Management:
Launching and managing advertising campaigns on Google Ads and Meta Ads platforms. Collecting and clustering keywords and audiences, working on product ads, product feeds, preparing ad texts, and other variables in line with project requirements.

3️⃣ Campaign Monitoring and Optimization:
Regularly monitoring campaign metrics and optimizing them to achieve conversion goals and cost efficiency. Making necessary adjustments to campaigns, keywords, audiences, creatives, and budgets.

4️⃣ Results Analysis and Reporting:
Collecting and analyzing data on the performance of advertising campaigns. Preparing reports on campaign outcomes.

5️⃣ Collaboration with Other Departments:
Interacting with creative and content marketing teams to ensure advertising materials align with campaign goals and objectives.

6️⃣ Use of Analytical Tools:
Utilizing tools such as Google Analytics and Google Data Studio to gain deep insights into campaign effectiveness and identify opportunities for improvement.

Digital Marketing Manager

з 09.2016 по 09.2018 (2 роки)
Dveri Belorussii, Київ (Роздрібна торгівля)

1️⃣ Supervision of All Digital Advertising Channels:
Leadership and coordination of subcontractors working on digital advertising channels, including Google Ads and Meta Ads. Defining strategies and budgets, monitoring execution, and evaluating the effectiveness of campaigns.

2️⃣ Search Engine Optimization (SEO) Management:
Overseeing and collaborating with the SEO team to improve company websites' rankings in search engines, enhancing technical SEO, content, and off-page optimization.

3️⃣ YouTube Channel Development:
Developing content strategy and promotion for the company's YouTube channel, managing video production, analyzing performance, and adapting approaches based on analytics.

4️⃣ PR Management Across Various Platforms:
Developing and implementing PR strategies on various platforms, including social media and digital channels. Supporting the company’s brand and reputation through organizing media events and publications.

5️⃣ Website Administration:
Maintaining and managing the online store, including content management, information updates, and enhancing the user interface (UX, UI).

6️⃣ Supervision of Website Development:
Managing projects related to the creation and redesign of company websites, working with web developers and designers to ensure the websites meet current business and client requirements.

Освіта

Alfred Nobel University

Marketing
Вища, з 2008 по 2013 (5 років)

Додаткова освіта та сертифікати

Digital Marketing PRO | Pavel Antonov

2025, 2 months

Facebook Ads PRO by Myroslav Lyaskovets course

2023, 3 months

Facebook Media Buyer Pro by Targetorium advertising school

2021, 2 months

Skillshop by Google

2020, 2 months

Google Analytics Course by UA-Master advertising academy

2019, 1 month

Знання і навички

• Проведення рекламних кампаній у Facebook
• Facebook Ads Manager
• Facebook Business Manager
• Facebook Pixel
• Meta ads
• Просування в Instagram
• SMM
• Інтернет-маркетинг
• Розробка маркетингової стратегії
• Google Tag Manager
• Налаштування таргетованої реклами
• Налаштування контекстної реклами
• Google Analytics
• Marketing
• Marketing analysis
• Digital marketing
• Search Engine Marketing
• Online marketing
• Google Ads
• Google Analytics 4
• Instagram promotion
• AI-інструменти
• AI prompting
• Vibe-coding
• Performance marketing
• Development of a marketing strategy
• Маркетинг
• Google Shopping

Знання мов

• Англійська — вище середнього
• Українська — вільно

Додаткова інформація

For quick communication, feel free to message me directly on Telegram 😉 - https://t.me/digitalroman