Наталія

Nataliya Vynogradska
Head of Marketing

Experience
Go-To-Market Strategiest for IT Start-Ups: 03/2025 -till now
Riverty GmbH (FinTech SaaS), Humanist (E-commerce) etc

Contact Chief Marketing Officer
qoob GmbH. Kurfürstendamm 102 10711 Berlin
01/2024-02/2025
[відкрити контакти](див. вище в блоці «контактна інформація») / [відкрити контакти](див. вище в блоці «контактна інформація») WhatsApp
B2B and B2C online marketing strategy (website, LinkedIn, TikTok, META)
[відкрити контакти](див. вище в блоці «контактна інформація») Digital content creation for user aquisition and engagement
Video and graphic production for online campaigns
Kastanienhof 5, Blankenfelde-Mahlow, Pitch deck preparation for startup events in Germany, Italy, and the USA
15831, Germany Events calendar and marketing actions check-list management

Chief Marketing Officer 01/2022 - 10/2023
Education Bintime B.V., The Netherlands
DigitaDevelopment Program 2024-2025 Developed Go-to-market strategies for B2C and B2B user aquisition and
engagement in EMEA and USA markets
in Online Marketing Management
Launched and managed company’s new website
Deutsche Tech Akademie, Germany
Created social media campaigns (META, Google Ads, LinkedIn)
Business Administration 2011 - 2013 Produced content to boost online engagement
The Open University, Great Britain
Built and led marketing team, coordinating in-house specialists, freelancers
M.S. in Economics 2002 - 2007 and agencies
State University of Food Technologies and Trade, Ukraine Chief Marketing Officer (CMO)
IT Company Academy Smart Ltd., Ukraine, Poland, UK 02/2019- 12/2021
Designed and executed growth marketing strategies, enhancing brand
visibility, lead generation across EU and Israel
Language Spearheaded outbound and inbound online marketing campaigns,
English - Fluent increasing lead generation via SMM, website landing pages, blog articles,
YouTube content, online events
German - Intermediate
Implemented customer retention via e-mail marketing campaigns
Russian - Native Chief Marketing Officer (CMO) 01/2015- 11/2019
IT Company Fortifier LLC, Ukraine, UK
Ukrainian - Native
Led Go-to-market strategy in DACH region, resulting in expanded client base
Skills and revenue growth
Management & Cross-Functional Collaboration Mananaged multi-channel online marketing campaigns budgets, concepts,
funnels and each phase messaging, including events in EU, UAE, USA
Online Marketing Strategy and Action Plans
Served as the Product Growth Marketing Lead for the successful launch of
SEO & SEM Expertise InsurTech App, driving strategy and execution to establish market presence
and user adoption
Influencer Marketing, Email marketing
Chief Marketing Officer (CMO) 08/2010-12/2014
META Ads, Google Ads Bertelsmann SE & Co. KGaA (Bookclub FLC) | Ukraine
Built marketing department from the ground up, leading comprehensive
Google Analytics & Performance Tracking
branding and multi-channel marketing campaign initiatives with an 8 mio euro
Budget Management & ROI Optimization budget
Grew B2C clients database from 600K to over 2 million, significantly increasing
Marketing Tools: ClickUp, Notion, Ahrefs, Hotjar etc
CLV
CRM and E-mail Systems: HubSpot, Mailchimp, SendPulse Grew B2B clients up to 100 distributors
Managed marketing content for Direct Mail catalogs, E-commerce platform, 84
Content Creative Tools: Canva, AI Photo/ Video/ Marketing
retail shops, retention e-mails, media and digital marketing campaigns
Content Automation Tools Managed events marketing in CIS, EU, USA

References
Oktay Erciyaz Oleksii Gaiduk
Senior Advisor & Investor/ Ex Executive Vice President, Head of Engineering PRO SKY AG/
Corporate Development at Bertelsmann SE & Co. KGaA Founder/CEO of IT Company Fortifier LLC

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Email : [відкрити контакти](див. вище в блоці «контактна інформація») Email : [відкрити контакти](див. вище в блоці «контактна інформація»)