Юджин

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Yudzhyn Vlasov [відкрити контакти](див. вище в блоці «контактна інформація»)
Website, LinkedIn

Marketing and Growth Strategist with $600K+ revenue per campaign, 5x sales growth, and Forbes-featured
cases for IT/Tech startups in B2C and B2B sectors across EMEA and global markets.
Passionate about building game-changing products with global impact.

ACHIEVEMENTS HARD SKILLS SOFT SKILLS
- revenue per campaign: $600K+ - market research - leadership
- marketing budgets: $30K+ - marketing, growth, brand strategy - strategic thinking
- companies size: 2-700 employees - cross-functional team building - creativity
- marketing team size: up to 10 - growth hacking - adaptability
- attracted investments: $500K+ - marketing and product analytics - negotiation

EXPERIENCE
Growth Strategist, Oversecured (B2B, SaaS), 02/24 - present
- Created and executed a marketing strategy for a SaaS mobile vulnerability scanner in the US & global
markets.
- Conducted in-depth market research to enhance product-market fit and drive expansion.
- Led a team consisting of a designer, lead generation manager, content managers, media editors, analysts,
and developers to drive market expansion.
- Boosted traffic and lead generation by 100% through strategic content marketing, public relations, and email
campaigns.
- Oversecured has been covered by Forbes, The Register, The Hacker News, Mashable, The Sun, and many
others.

Growth Strategist, YBC Business Match (B2C, SaaS), 08/23 - 12/23
- Developed a Go-To-Market strategy to launch a mobile networking app in the UA & EU markets.
- Engaged in customer interviews and analyzed competitors and industry trends to inform marketing direction.
- Developed segmentation, ICP, value proposition, messages, positioning and plan of marketing activities.
- Collaborated closely with a cross-functional team, including a product manager, designer, SMM manager,
PPC manager, developers, analyst, project manager, and marketing assistant to successfully launch the
platform.
- Expanded the user base by securing 5000+ installs in just two months, utilizing referral programs, direct
marketing, Meta ads, and digital PR initiatives.
- Utilized analytics to continuously optimize marketing campaigns for better ROI.

Growth Manager, Ontoolz (B2B), 05/22 - 08/23
- Developed and implemented a Go-To-Market strategy to launch a recruitment marketplace for the
construction industry in the UK.
- Developed segmentation, ICP, channels, messages and marketing plan. Forming and managing a marketing
team.
- Collaborated closely with a cross-functional team including developers, data analyst, SMM manager, PPC
manager, and lead generation manager.
- Attracted 1500+ B2B users in 4 months using direct marketing, Meta ads, Google UAC and LinkedIn
outreach.

Growth Manager, FootBook (B2C), 08/20 - 02/22
- Developed and implemented a marketing strategy to launch a sports venues and services marketplace in the
Ukrainian market.
- Conducted customer interviews. Identified the most requested product features.
- Developing ICP, value propositions, messages, channels and marketing plan.
- Formed and managed a team consisting of a designer, SMM manager, PPC manager, and SEO agency to
drive market growth.
- Managed activities: Google ads, SMM, Meta ads, partnerships, and Community building. Evaluated unit
economics.
- The average monthly revenue growth reached 20%.
Deputy Marketing Manager, Shabo (B2C), 10/19 - 02/20
- Directed the digital marketing campaign for a leading brand of wine to boost sales in the Ukrainian market.
- Developed segmentation, ICP, messages, and channels.
- Led a cross-functional team of a brand manager, designer, SMM manager, PPC manager (Meta ads, Google
ads, YouTube ads), creative producer, and PR manager to achieve marketing goals.
- Achieved sales goals at a lower marketing cost than competitors.

Marketing Strategist, Just Happen (B2C), 10/19-10/21
- Rebranded and re-launched a D2C online flower delivery service to increase sales.
- Conducted market research and competitive analysis.
- Developed Go-To-Market strategy including most profitable segments, ICP, messages, marketing channels
and activities.
- Led a team consisting of a brand designer, SMM manager, PPC manager (Meta Ads, Google Ads), product
manager, and creative producer to execute the multi-channel marketing strategy.
- The new product, brand, and multi-channel marketing activities increased revenue by 5x and doubled the
average check.

EDUCATION LATEST COURSES LANGUAGES
Master's Degree in Industrial and Civil 2024 - Product Bootcamp - English - upper intermediate
Construction, Odesa State Academy 2022 - Growth - Ukrainian - native
of Civil Engineering and Architecture 2021 - PLG & Viral Marketing - Russian - advanced
2020 - Marketplace Camp