Контактна інформація

Шукач вказав ел. пошту.

Отримати контакти цього кандидата можна на сторінці https://www.work.ua/resumes/11319426/

Досвід роботи

CMO

з 05.2024 по 09.2024 (4 місяці)
WWG, Italy, Дистанційно (IT)

Key Achievements:
• Built and led a team of 8+ specialists, setting agile processes and workflows for efficiency.
• Developed and refined the marketing funnel, progressing from initial leads to qualified prospects, resulting in formal client proposals.
• Tested four strategies, scaling a successful one to drive sustainable lead generation.
• Collaborated with the CEO to align narratives and marketing strategy with business objectives.

Digital Marketing Specialist

з 02.2022 по 06.2024 (2 роки 4 місяці)
Smart Stay Technologies LLC, UAE, Дистанційно (Готельно-ресторанний бізнес)

Key Achievements:
• Achieved a 230% ROI through integration of CRM with Google Ads.
• 50% Monthly Growth in Conversions: Ensured consistent 50% growth in conversions during the initial phase of work.
• Doubled Customer Conversions: Increased customer acquisition by 100% through targeted optimization of digital campaigns.
• Boosted Key Conversions by 500% using correct conversion tracking and optimized bidding strategies.

Head of Digital Marketing

з 06.2018 по 05.2022 (3 роки 11 місяців)
SMEDIA Digital Agency, Ukraine, Вінниця (Маркетинг, реклама, PR)

Career Progression:
PPC Specialist → Team Lead → Project Manager (Web Development) → Head of Digital Marketing

Key Achievements:
• PPC Specialist:
○ Generated 150-200 leads per day through targeted advertising campaigns in the employment niche.
○ Delivered 840 qualification leads in the legal sector in a short time.
• Team Lead:
○ Led a cross-functional team of 10+ members, ensuring seamless execution of marketing strategies and project delivery.
• Project Manager (Web Development):
○ Led the development of 2 eCommerce stores, 1 services website, and 1 corporate site, ensuring smooth project execution and on-time delivery.
• Head of Marketing:
○ Developed and implemented marketing strategies for 3 brands, resulting in significant brand visibility and customer engagement across multiple digital platforms.
○ Led digital proposals for the UNFPA, contributing to the success of campaigns like "Rose the Ring" and "(Not) Small Things at the Camps".

Internet Marketing Specialist

з 09.2017 по 07.2018 (10 місяців)
LARIS, Ukraine, Вінниця (Металургійна промисловість, металообробка)

Key Achievements:
• Consistently delivered a 400% return on ad spend through highly optimized PPC for towel rails campaigns driving lead generation and sales growth.
• Driving product awareness and early-stage lead generation for new non-standard stainless steel products and SANLINE towel rails.
• Proposed and validated Facebook Ads as a key traffic channel, leading to its integration into the marketing strategy and subsequent team expansion
(resulting in a 30% increase in leads).

Internet marketing specialist

з 03.2017 по 09.2017 (6 місяців)
Hostpro Best Ukrainian Hosting, Вінниця (IT)

Key Achievements:
• Proposed and successfully launched a landing page for new services.
• Represented the company at conferences, contributing to client base growth.
• Cross-Channel Marketing: supporting multi-channel efforts to meet KPIs.

SEO specialist

з 06.2016 по 02.2017 (8 місяців)
Gemicle Inc., Вінниця (IT)

Responsibilities:
• Conducted site audits and provided SEO recommendations to the development team to fix technical issues and improve search engine visibility.
• Performed keyword research and optimized on-page content to target high-potential keywords, improving organic traffic.
• Developed and executed a link building strategy, increasing the website's domain authority through quality backlinks.
• Analyzed competitor SEO strategies and identified opportunities to improve rankings and visibility.
• Conducted A/B testing to evaluate and optimize different strategies for improving website performance, conversion rates, and user engagement.
• Managed Ads campaigns, driving traffic and improving conversion rates.
• Monitored and optimized Google AdSense for site monetization.

SEO specialist

з 03.2016 по 06.2016 (3 місяці)
Справа, агентство интернет-маркетинга, Вінниця (Маркетинг, реклама, PR)

Responsibilities:
• Optimized tags, meta tags, and on-page content to improve search engine rankings.

SEO-specialist

з 01.2015 по 06.2016 (1 рік 5 місяців)
Vin-Atlant, Вінниця (Послуги для населення та бізнесу)

Responsibilities:
• Developed the SEO strategy for site optimization and improving commercial performance.
• Conducted site analysis and developed a promotion strategy.
• Implemented internal optimizations directly through WordPress code, leading to improved rankings for low-frequency queries.
• Built the semantic core and filled the site with unique product descriptions.
• Analyzed competitors’ sites and incorporated successful ideas to improve site performance.
• Collaborated with the programmer to execute SEO recommendations.

Assistant SEO-specialist

з 09.2004 по 09.2011 (7 років)
Kamskaya, Вінниця (Маркетинг, реклама, PR)

Responsibilities:
• Wrote unique content for the site and coordinated with programmers to improve usability and overall site performance.
• Managed copywriters, reviewed their work, and facilitated link exchanges with relevant websites to boost SEO.
• Created and placed PR articles to increase visibility and traffic.
• Developed a long-term development plan for the site, including setting up a system to track project growth and performance.
• Searched for and added thematic content to enhance the site's value, including creating new sections like "Glossary," "Samples of Contracts," and "Useful Advice" for real estate and fashion topics.

Знання і навички

• Google Analytics
• Facebook Ads Manager
• Lead generation
• Leadership
• Development of a marketing strategy
• Digital marketing
• Strategic marketing
• PPC

Знання мов

• Англійська — середній
• Українська — вільно