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SMM-керівник

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SMM-керівник, Маркетинговий директор
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Київ

Контактна інформація

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STANISLAV KORABLOV
[відкрити контакти](див. вище в блоці «контактна інформація») · [відкрити контакти](див. вище в блоці «контактна інформація») · @unit050898
Kyiv , Ukraine

LEAD SMM & COMMUNITY MANAGER
Dynamic Lead SMM & Community Manager with 8+ years of experience in Marketing and Content leading /
marketing strategies in the Web3, blockchain, and digital asset space. Proven track record in building strong
brands, driving user adoption, and scaling innovative products in decentralized ecosystems.

Expertise spans across community building, growth marketing, digital campaigns, partnerships, and product
positioning in fast-paced, disruptive environments. Passionate about bridging the gap between traditional and
decentralized markets, with a focus on creating meaningful customer experiences and sustainable growth
strategies. Skilled in leading cross-functional teams and aligning business goals with market opportunities.

STRENGTHS AND EXPERTISE
Knowledge of blockchain/web3 Financial Reporting Team Leadership
Business Development Negotiation Skills Communication
Strategic Planning Psychological stability Operations Management

PROFESSIONAL EXPERIENCE

Akave August 2024 - Present
Community Manager / Part-time
Accomplishments:

Developed and executed community engagement strategies.
Managed and moderated online communities across platforms.
Organized and launched creative contests and campaigns.
Analyzed community metrics to optimize strategies, boosting retention rates.
IdeaSoft.io June 2024 - Present
Product Marketing Manager / Full-time
Accomplishments:

Led the development and execution of go-to-market strategies for multiple web3 product launches,
enhancing market presence and brand recognition.
Built and nurtured a strong community around products, fostering customer engagement and
loyalty.
Collaborated with cross-functional teams to align product messaging with market needs, resulting
in successful market entry.
Conducted market research and analysis to inform strategic decisions and identify growth
opportunities.
Developed and implemented marketing campaigns that increased brand awareness and community
participation.
Organized community events and initiatives to strengthen relationships with customers and
stakeholders.
Provided strategic insights and recommendations to executive leadership to drive product and
market strategies.

INC4 May 2022 - August 2024
Content Manager / Full-time
Accomplishments:

Oversaw and maintained social media pages for C-Level, the company, and various individual
projects, ensuring consistent branding and messaging across all platforms.
Crafted engaging and targeted content that resonated with audiences, boosting engagement and
follower growth.
Leveraged CRM tools to enhance customer interactions and tailor content strategies based on user
data and feedback.
Implemented effective social media strategies that aligned with company objectives and market
trends.
Worked closely with marketing, design, and project teams to synchronize content efforts and
promotional activities.
Tracked performance indicators to refine content approaches and maximize reach and impact.
Coordinated content schedules and deliverables for various projects simultaneously, ensuring
timely execution and consistency.
PZAgency August 2023 - May 2024
Director of Performance Marketing / Part-time
Accomplishments:

Led the development and execution of performance marketing strategies to drive customer
acquisition and revenue growth.
Managed multi-channel campaigns, including paid search, social media, and programmatic
advertising, ensuring optimal ROI.
Collaborated with creative and analytics teams to produce high-impact, data-driven campaigns.
Established KPIs and tracked performance metrics to identify opportunities for optimization.
Oversaw the marketing budget, allocating resources effectively across channels.
Conducted market research and competitor analysis to stay ahead of industry trends.
Built and mentored a high-performing team, fostering innovation and achieving marketing goals.

Pembrock Finance May 2023 - December 2023
Content Editor / Part-time
Accomplishments:

Edited and refined diverse content types, ensuring clarity, consistency, and adherence to brand
standards.
Developed and maintained content guidelines to establish a unified voice across all platforms.
Collaborated with writers and designers to create engaging and impactful content.
Conducted keyword research and applied SEO practices to enhance content visibility.
Managed the content calendar to coordinate timely and strategic publication.

Malevo October 2021 - March 2023
Community Consultant / Part-time
Accomplishments:

Provided expert consulting to a charitable project, focusing on building and nurturing its community
from the ground up.
Devised and implemented strategies to engage volunteers, enhancing participation and support for
the cause.
Organized events and campaigns that fostered a sense of belonging and increased community
involvement.
Leveraged social media and other online platforms to expand the project's reach and connect with
a broader audience.
Developed and implemented marketing campaigns that increased brand awareness and community
participation.
Worked closely with project leaders to ensure community initiatives aligned with the organization's
mission and objectives.
• Collected community feedback to inform future activities and improve overall engagement
strategies.
Ankots of Misteria December 2021 - January 2023
Marketing Manager for CIS Region / Part-time
Accomplishments:

Grew Discord and Twitter communities by implementing innovative engagement tactics specific to
the CIS audience.
Produced region-specific content that resonated with local users, enhancing community interaction
and satisfaction.
Collaborated with local influencers and organizations to amplify brand awareness and reach within
the community.
Analyzed user feedback and engagement metrics to optimize community strategies and improve
overall user experience.
Organized AMA's, Q&A sessions, and promotions that boosted participation and fostered a sense
of community.
Implemented campaigns that significantly increased brand recognition and loyalty in the CIS
region.
Offered valuable perspectives on regional trends and user behavior to guide marketing and product
development efforts.

GETU.FINANCE September 2021 - April 2022
Community Manager / Full-time
Accomplishments:

Gathering, analyzing, and reporting community feedback to the product and engineering teams
Brainstorming ideas for more engaging activities and events and content designed specifically for -
community hubs — Discord, Twitter, Telegram, Reddit, Medium.
Posting in social media and communication platforms.
Engage and chat with the community.
Define the most important KPIs for tracking social media performance and provide monthly
reporting to the COO and CEO.
Develop social media content strategies to grow our communities' engagement.
Assist in the creation and editing of video and photo content for social media platforms.

Everstake April 2021 - September 2021
Blockchain manager / Full-time
Accomplishments:

Docs management, proposal writing, blockchain-related research (possible topics: staking,
competitors analysis, rewards mathematics, blockchain functionality, etc.)
Manage social media channels
Provide engaging text, image, and video content for social media accounts
Respond to comments and participate in online conversations.
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
KS and Partners December 2016 - November 2021
CBDO / Full-time
Accomplishments:

Organize and control the work of accountable structural units
Develop projects of economic agreements and commercial contracts
Directed the work on creating a sales system
Exercise control over the implementation of the product sales plan, logistics of the enterprise, the
profit plan
Develop current and prospective plans for the expansion of economic activity of the enterprise
Developing a strategic direction for the company's development

Palms App January 2021 - May 2021
Manager of Sales / Full-time
Accomplishments:

Gathering, analyzing, and reporting community feedback to the product and engineering teams
Brainstorming ideas for more engaging activities and events and content designed specifically for -
community hubs — Discord, Twitter, Telegram, Reddit, Medium.
Posting in social media and communication platforms.
Engage and chat with the community.
Define the most important KPIs for tracking social media performance and provide monthly
reporting to the COO and CEO.
Develop social media content strategies to grow our communities' engagement.
Assist in the creation and editing of video and photo content for social media platforms.

RE Journals January 2019 - January 2021
Front-End Developer / Full-time
Accomplishments:

Docs management, proposal writing, blockchain-related research (possible topics: staking,
competitors analysis, rewards mathematics, blockchain functionality, etc.)
Manage social media channels.
Provide engaging text, image, and video content for social media accounts.
Respond to comments and participate in online conversations.
Stay up-to-date with changes in all social platforms ensuring maximum effectiveness.
Wine Bureau December 2018 - February 2019
Marketing and Sales manager «Good Deal»

Accomplishments:

Selection of beer range.
Regulation of internal accounting of beer products.
Wholesale and retail.
Selection of beer brands and advertising of the beer department while working on the project.
Work with clients.
Advertising work in the hall with customers.
Accounting and Audit.

FC Anji Makhachkala September 2012 - January 2016
Project Manager

Accomplishments:

Developing and maintaining effective team relations.
Coordinating with the press department and managing public relations efforts.
Preparing informational materials and conducting analytical work.
Recruiting, training, and motivating employees while setting clear tasks and objectives.
Designing ticket programs and contributing to organizational strategy development.

EDUCATION

Kyiv National Economic University is named after Vadym Hetman.
Accounting and control of general government sectors, (master).

National University of Physical Education and Sport of Ukraine.
Psychology (master).

Kyiv National Economic University is named after Vadym Hetman.
Accounting and auditing, (bachelor).

National University of Physical Education and Sport of Ukraine.
Sports management, (bachelor).

PROFESSIONAL QUALITIES

Strong skills in providing consulting and information services, complemented by expertise in enterprise
and company management. My strategic thinking and result-oriented approach enable me to drive
success for both myself and my team. I am adept at taking responsibility and making informed decisions
to achieve organizational objectives effectively.

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