Nick

NICK GAVRYLENKO
18+ years marketing expert

INFORMATION:
Tel.: [відкрити контакти](див. вище в блоці «контактна інформація»)
E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
Date of birth: 08.04.1984
EDUCATION:
2001-2006 –
Kiev National Shevchenko University, Masters Degree
lANGUAGES: Philology
English (fluent)
German (B1) PORTFOLIO:
Ukrainian https://mgavrylenko-portfolio.my.canva.site/
Russian
Jan 2022 – May 2025
SAMSUNG EXPERIENCE STORE
Samsung own retailer
COMPETENCES:
Business strategy Marketing Director
Marketing planning
Market analysis • Strategic planning and execution
Communication campaign • New products launches.
Digital marketing • Digital marketing
AI usage • PPC strategy development and execution
Loyalty program and CRM • SEO strategy control and execution
Content strategy and • UX for ecommerce
development. • Retention strategy control and execution
• CRM/Loyalty program
• Email marketing
• SMM strategy. Content strategy. Influencers
HOBBIES:
Marketing consulting Achievements:
Reading
Travelling Traffic stable increasing trend.
Fashion New clients +20% growth
Up to 50% market share during new products launches.

Sept 2018 – May 2021
ISEI BEAUTY MARKET
Cosmetics and household goods retailer

Marketing Director
•Strategic planning
•Business transformation and repositioning.
•Marketing research and analytics.
•New products launches
•Digital marketing
•CRM launch(Creatio) – strategy, integrations
control
Achievements:
х2 Brand knowledge growth
40% monthly average new clients q-ty growth.
2016 – 2018 | CHICCO UKRAINE
goods for kids and their parents, 30 own stores
Marketing Director
• Strategy for Brand revitization
• Execution of projects for acquainting young Millenials and Z TA

Achievements:
50% increasing q-ty of clients aged up to 30 in CRM database.

2014 – 2017 | GOPRO UKRAINE, consumer electronic
Marketing unit head
• Brand growth strategy development and execution
• Building market department and processes

Achievements:
36% sell-out growth for Key accounts

2012 –2014 | SCA HYGIENE UKRAINE

Brand Manager, Consumer Tissue (Zewa brand)
• Aquatube launch
• Keeping Brand share on the turbulent market

Achievements:
Keeping target market share.
10% volume growth for focus subbrands – Zewa Deluxe, Zewa Wisch&Weg.

2009 – 2011 | MATTEL UKRAINE

Brand Manager Boys&Games

Achievements:
Mattel Award for the dynamics of 70% by Hot Wheels in 2009/2008 UAH,
EEMEA
Boys&Games share in company portfolio increased from 25% to 40%
Mattel Award for best practices in Boys&Games EEMEA.

2008 – 2009 | RIDNA MARKA CORP.
producing and distribution of beverages (beer, kvass, juice &
nectars)

Brand Manager, CSD kvass category (Drevlyanskiy kvass TM)
Drevlyanskiy kvass(soft drinks category) brand development and
market launch

2006 – 2008 | JSC OBOLON,
producing and distribution of beverages (beer, CSD, MW)
Junior Brand Manager (TM Magnat)
Assisting in Magnat national premium beer brand market launch
MARKETING COURSES:

2006 – “Creating of Brands”, International Institute of Business
2007 – “Media-planning” by media-agency AMM
2010 – Seminar-training “The best service-2010”, by Global Leadership
2016 - Mini-MBA by Ernst&Young
2016 – GTD (Getting Things Done) training
2017 – Project Management in IT/ Agile Scrum training
2019 – Strategy marketing, KMBS
(Kyiv-Mohyla Business School) course
2025 – LVHM Creation&Branding, Retail, Customer Experience course

DIPLOMAS AND CERTIFICATES: