Віталій

Vitaliy Sverdlov
Senior UX/UI Designer
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Behance: https://www.behance.net/sverdlov_design
Dribbble: https://dribbble.com/Sverdlov

Hello! My name is Vitaliy, originally from Ukraine, now located in Sri Lanka.

As a Senior UX/UI Designer with over 10 years of experience, I create efficient and user-friendly products in various
areas. I love to focus on users' needs and provide ingenious ways of problems solving. Throughout my career, I've
successfully delivered effective designs for clients across multiple global markets.

My expertise lies in transforming complex business requirements into intuitive user experiences that enhance user
engagement and satisfaction. Working on independent projects, I consistently deliver solutions that meet client
expectations and business objectives, combining aesthetic excellence with practical functionality.

Let's connect to discuss how I can help create meaningful digital products that align with your business goals while
maintaining your unique brand identity.
Real Estate Insurance Education HR Management Enterprise Software Admin Panels Knowledge Bases Dashboard & Analytics UX
Transportation
CRM SaaS Platforms B2B Product Design Messaging Platforms AI-Powered Solutions Online Editors Web Applications Mobile Apps
Corporate Websites Design Thinking Design Systems Prototyping Information Architecture Wireframing User Research User Testing
Responsive Design Competitive Analysis Personas Journey Mapping Figma Adobe Photoshop Adobe Illustrator CorelDraw

EXPERIENCE
E-chat
Senior UX/UI designer | Feb 2025 – Present (5 mos)
Took part in full product design cycle as the only designer in a compact, high-performing team.

Key Contributions:

• Designed multiple landing pages (desktop + responsive, with animation), tailored for conversions and clarity.

• Performed usability analysis of existing internal tools to simplify workflows and reduce user friction.

• Created the design for an AI-powered omnichannel communication platform for businesses:

– Created a Logo

– Built a scalable and tokenized Design System

– Delivered highly detailed mockups and a fully interactive prototype in 3 languages EN/UA/RU

– Covered all breakpoints: desktop, tablet, and mobile

Ascendix Technologies
Senior UX/UI designer | Jul 2014 – Jan 2025 (10 yrs 7 mos)
Delivered comprehensive design initiatives across multiple product lines and platforms:

Core Products:

• Performed redesign and supported SmartClient – alternative UI for CRM in Real Estate domain.

• Created end-to-end design for MarketSpace property listing portal, delivering 400+ screens for brokers and investors.

• Designed xRE Touch mobile application, optimizing broker field activities.

• Collaborated on Ascendix Space HR management solution, implementing full UX design thinking process including user research,
journey mapping, wireframes, and detailed mockups for multiple flows with user testing through Maze platform.

Enterprise Solutions:

• Worked with design requests regarding Microsoft xRE and Salesforce CRM systems.

• Designed comprehensive solutions for AI – driven products: Voice Assistance, Property Search, and Contract Summary.

• Designed Admin Portal and Knowledge Base for improved system management.

• Created design for PropertyApp (iPad).

• Designed AscendixRE Composer templates for real estate clients.

• Made complete responsive redesign of AscendixTech.com and Ascendix.com corporate websites, ensuring seamless experience
across all platforms.

External Clients:

• Redesigned an application that helps insurance agents to capture and report property and vehicle damage.

• Created Home in One web service concept – catalog of professional services for homeowners.

• Worked on improvements and new features for a third-party platform that helps organizations create and analyze assessments
to evaluate students and measure learning effectiveness.

• Enhanced user flows and made new features for internal portals of leading USA home building company in private sector.

• Participated in the design process of a transportation company (transfers to/from airports)

Additional Responsibilities:

• Established and maintained design standards across products.

• Supported marketing and HR initiatives through branded materials and presentations.

• Participated in designer hiring and mentoring processes.

Freelance
Web Designer | Nov 2012 – Jun 2014 (1 yrs 7 mos)
Delivered 30+ successful projects including website and applications designs, print materials, and brand assets. Worked directly
with clients to create visually appealing and functional solutions across different platforms.

ParaART design studio
Graphic and Web Designer | May 2010 – Oct 2012 (2 yrs 5 mos)
Created digital solutions including custom websites, web applications, and promotional banners. Collaborated with clients to
deliver engaging designs that met their business needs.

Kavoon design studio
Graphic and Web-designer | Feb 2008 – Apr 2010 (2 yrs 2 mos)
Created custom website designs as part of the design team.

EDUCATION
V. N. Karazin Kharkiv National University
Bachelor of Science, Physics of low temperatures | 2003 – 2008

LANGUAGE
Ukrainian Russian English
Native Native Upper Intermediate