Тетяна

Tetiana Zholudenko
Warsaw, Poland / [відкрити контакти](див. вище в блоці «контактна інформація») / [відкрити контакти](див. вище в блоці «контактна інформація»)

Summary
Inspiring and inspired leader with 20 years of experience in strategic marketing both in B2B & B2C, marketing
communications, portfolio & brand management, event-management, project management, communications and sales.
Unique mix of competence in different branches: training & consulting, IT, pharma (Rx & OTC). Interested in strategic
management, marketing, sustainable growth.

Experience
Medical Data Management
CEO/Executive Director, Warsaw, Poland
10/2018
As CEO took in charge in Feb'2022 with start of war, sustained business in 2022 - kept business profitable
Managing marketing agency with over 100 employees and portfolio of omnichannel promotion services,
marketing research and trade marketing in 3 countries
Launched business in Poland (6 clients so far); Was a speaker at Pharma Planet Forum 2022 in Warsaw (with more
than 300 participants)
In 2022-2024 increased business in Kazakstan 300%
Regular speaker at Ukrainian conferences, e.g. PharmaBudget, PharmaView, Pharma Digital Day (with 200-500
participants in each)

Aspen Pharma
Marketing Head, Kyiv, Ukraine
04/2014 - 10/2018
Three portfolios: anticoagulants, women's health and oncology (OTC & Rx)
Portfolio management, P&L planning, fulfillment & control, forecasting, control of realization of marketing
strategy, market analysis, POS materials, trade actions
As product champion, passed an international training course in Paris and was certified for personnel assessment
& training
Became a Fellow of the Europe Marketing Network - participated in global brand planning for all European
markets
Lead two successful portfolio transfers (anticoagulants, onco, anesthesiology) after M&A in cooperation with
international cross-functional teams (from Ireland, South Africa, UAE and France)
Achieved #1 in hospital sales for anticoagulants due to successful KOL management program
Recovered onco portfolio sales from 0 (supervised re-registration, supply, re-launch)
Was local responsible person for Pharmacovigilance

MSD
Senior Product Manager, Kyiv, Ukraine
09/2011 - 04/2014
In charge for OTC portfolio (antihistamines, women's health, antidandruffs): managing P&L with annual target
delivery
3 subordinates in OTC Marketing (Brand Manager, Analytic, Marketing Assistant)
Personally responsible for key brands Aerius and Claritine: created and executed business-plan, media-planning,
TVC adaptation, training of PSRs and control of realization of marketing strategy, market analysis, POSM, trade
actions

Hartmann (contract promotion by Medicore)
Hartman project manager, Kyiv, Ukraine
10/2009 - 09/2011
Hartmann launch in Ukraine
OTC & Rx portfolios: incontinence & wound management
Created and execute business-plan, project P&L, recruited and trained KAMs (7 subordinates), negotiated
distributors, clients, with full reporting to stakeholders from Hartmann
Developed and held trainings in sales and negotiations for the sales team
Passed breakeven point in the 1st year
Delivered 100% sales plan and contribution to profit

Citia Business and Technology Consulting
Marketing Consultant, Kyiv, Ukraine
05/2006 - 10/2009
Formed and executed marketing plan and budget (define marketing tactics within defined strategy)
Organized numerous marketing events
Provided PR activities
Delivered internal PR plan and activities aimed at employee emgagement and involvement
Organized communication with key clients and vendors
Got annual Best Employee award in 2008: was awarded with an educational trip to London for a training in
Marketing Communications in The Chartered Institute of Marketing

Skills
P&L management, Cross-Functional Team Leadership, Business Development, Analytics, Strategic Marketing,
Customer Relationship Management, Emotional Intelligence, Creative Thinking, Presentation Skills

Education
MBA, Magister of Business Administration
MIM, Kyiv, Ukraine
12/2021

Economics
National University Kyiv-Mohyla Academy, Kyiv, Ukraine
06/2005
Bachelor degree (2004), Specailist degree (2005)

Languages
English, Ukrainian, Russian