Каріна

Karyna
Social Media Marketing
Alekseieva
[відкрити контакти](див. вище в блоці «контактна інформація»)
Profile
Bucharest, Romania
Experienced and driven Social Media Marketing Specialist with over three years of
experience creating compelling content across multiple media platforms. Adept in
using digital marketing platforms to increase sales and overall company productivity.
Detail oriented and able to manage several projects at once. Wholly focused on
client satisfaction and event success. Equipped with a diverse and promising skill-set,
conducive to adhering to marketing principles and best practices.

Employment History Links
Linkedin
Social Media Marketing Manager at OneReach.ia
03/2021—07/2023
- Strategy Development: Developed and implemented comprehensive Skills
social media strategies to increase brand awareness, engagement, and
Computer Skills
traffic. This involved researching industry trends and audience insights to Ability to Work Under Pressure
tailor campaigns effectively. Ability to Work in a Team
- Content Creation: Created engaging and high-quality content including Communication Skills
graphics, videos, and written posts for various platforms such as Facebook, Customer Service
Instagram, Twitter, LinkedIn, and TikTok. Ensured content was aligned with Attention to Detail
Managing Social Media
brand voice and objectives.
WordPress
- Analytics and Reporting: Monitored and analyzed key performance Developing Marketing Plans
indicators (KPIs) such as reach, engagement, conversion rates, and Creating and Overseeing Content
follower growth. Provided monthly reports with actionable insights and Working with Contractors
recommendations for improvement. Monitoring Results and Reporting
- Collaboration: Worked closely with the marketing team to ensure Develop and implement SMM strategies
Analyze performance metrics
social media efforts were integrated with broader marketing strategies.
Notion
Coordinated with graphic designers, copywriters, and other stakeholders Hootsuite
for cohesive campaign execution. Canva
- Trend Monitoring: Kept abreast of the latest social media trends, tools, Figma
and best practices. Implemented new features and tools to enhance social
media presence and effectiveness.
- Influencer Partnerships: Identified and collaborated with influencers and
brand ambassadors to expand reach and credibility. Managed contracts,
Languages
content approvals, and performance tracking. English Highly proficient
Ukrainian Native speaker
Russian Native speaker
Key Achievements:
- Increased Engagement: Boosted overall social media engagement by
35% through innovative content strategies and interactive campaigns.
- Follower Growth: Grew social media follower base by 50% within the first
year through targeted outreach and consistent posting.
- Campaign Success: Successfully launched a product campaign that
resulted in a 20% increase in sales and a 45% increase in website traffic.
- Improved ROI: Enhanced the effectiveness of paid social media
campaigns, achieving a 25% higher return on investment compared to
previous periods.
Courses
SMM&THECITY
Social Media Marketing Manager at Freelance
04/2024—07/2024
06/2023 Social Media Marketing Strategy 2024:
- Client Strategy Development: Launch Your SMM! at Udemy
- Developed customized social media strategies for a diverse range of 06/2023—10/2023
clients to enhance their online presence and achieve business objectives. SMM PRO
- Conducted market research to tailor strategies based on industry trends 01/2021—03/2021
and target audience insights.

- Content Creation and Management:
- Created and curated engaging content, including graphics, videos, and
written posts, tailored to each client’s brand voice and goals.
- Managed content calendars and ensured timely posting across platforms
such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.

- Campaign Execution:
- Planned and executed social media campaigns from start to finish,
ensuring alignment with client goals and KPIs.
- Utilized tools like Hootsuite and Buffer for efficient scheduling and
management of multiple client accounts.- Client Strategy Development:
- Developed customized social media strategies for a diverse range of
clients to enhance their online presence and achieve business objectives.
- Conducted market research to tailor strategies based on industry trends
and target audience insights. - Content Creation and Management: -
Created and curated engaging content, including graphics, videos, and
written posts, tailored to each client’s brand voice and goals. - Managed
content calendars and ensured timely posting across platforms such as
Facebook, Instagram, Twitter, LinkedIn, and TikTok. - Campaign Execution:
- Planned and executed social media campaigns from start to finish,
ensuring alignment with client goals and KPIs. - Utilized tools like Hootsuite
and Buffer for efficient scheduling and management of multiple client
accounts.