Артём

Artem Kalchenko - Media Buyer
LinkedIn | [відкрити контакти](див. вище в блоці «контактна інформація») | @dioxide0933 | [відкрити контакти](див. вище в блоці «контактна інформація») | Ukraine, Kharkiv

Summary __________ ​

Performance-driven Media Buyer with 6 months of experience managing and scaling paid advertising campaigns on Facebook,
TikTok, and Instagram. Increased conversion rates by 35.4% and reduced customer acquisition costs by 21.856%. Skilled at
designing high-performing creatives, implementing A/B testing, and optimizing bidding strategies to maximize ROI.
Experienced in collaborating with cross-functional teams. Passionate about performance marketing, Nutra advertising, and
international campaign scaling.​

Skills __________ ​

​

• Media Buying & Advertising: Facebook Ads, Instagram Ads, TikTok Ads, CBO, ABO, CTR, CPC, CPA, LTV;
• Audience Targeting: Lookalike Audiences, Geo-targeting, AI-driven audience expansion;
• Analytics & Tracking: Facebook Attribution, Multi-Touch Attribution, Conversion Window Optimization;
• Creative Strategy: AI-generated creatives, ad copywriting, dynamic creative testing;
• Scaling & Budgeting: Budget allocation, international scaling, micro-budget testing;​
• Compliance & Security: Policy compliance (Meta, TikTok), ad disapproval handling, VPN GEO testing, two-factor
authentication;
• Automation: Facebook automated rules, audience retargeting.​

Experience (7 month) __________ ​

Nutra Media Buyer StarMart 10/2024 - Current

• Managed paid advertising campaigns across Facebook, TikTok, and Instagram with a total budget of $5,000+ monthly.
• Created and optimized over 20 ad creatives, boosting CTR by 15% and audience engagement.
• Reduced CPA by 30% through strategic A/B testing and creative iteration.
• Executed targeted audience segmentation using interest-based, demographic, and Lookalike audiences, reducing CPA by
20,%.
• Developed custom landing pages in WordPress, increasing lead generation by 31,42%.
• Tested multiple bid strategies to enhance ROAS and reduce acquisition costs by 28,182%.
• Integrated conversion tracking tools (Google Analytics, Facebook Pixel), improving attribution accuracy by 25,2%.
• Launched retargeting campaigns that increased returning user engagement by 23.6%.
• Trained and mentored 2 junior media buyers, preparing them for independent campaign management.
• Ensured strict compliance with Facebook and TikTok advertising policies.​

Education__________ ​

Digital Marketing and Data Kharkiv National University​ Kharkiv, Ukraine
Analytics Master's degree of Urban Economy

Projects__________​
​

• Launched and promoted a crypto token project, growing a Telegram community to a maximum of 25,169 active members
and acquiring 5,000+ users through a referral program via a custom Telegram mini-app; led the full-cycle marketing strategy
including paid advertising, influencer collaborations, and community engagement to drive exponential user growth and
optimize acquisition costs.