Наталія

NATALIIA KONOVAL
DIGITAL MARKETER

PROFILE
I have always been fascinated by new technologies and business tools,
as well as customer interaction and loyalty-building processes. With
experience in data analysis and strategy development for business
CONTACT process improvement, I focus on mastering innovative business
promotion methods and digital development channels. Through
[відкрити контакти](див. вище в блоці «контактна інформація») hands-on experience and a successful portfolio project in SaaS
(Telegram, Viber) business growth, I have honed practical skills in creating and executing
effective marketing strategies in the digital landscape. Now, I look
[відкрити контакти](див. вище в блоці «контактна інформація»)
forward to continuing to work in this dynamic field, crafting and
Linkedin implementing impactful ideas that engage people and drive outstanding
Bila Tserkva, Ukraine / results.
Remote
EXPERIENCE
SKILLS E
Digital Marketing Specialist From June 2024
Market research and analysis
Portfolio project
Creation and optimization of
advertising campaigns in Google Ads Conducted a SWOT analysis.
Estimated the budget.
and Meta Ads (Facebook, Instagram) Researched the market and competitors.
Brand promotion through social Established customer acquisition channels like Google Ads and Meta
Ads.
media platforms (Facebook,
Optimized SEO.
Instagram, LinkedIn, etc.) Implemented retention strategies such as email marketing and
Knowledge of the basics of website remarketing.

optimization for search engines Leading specialist in payments 2006-2023
Setting up Brand Awareness Energy company
channels - PR, SMM, Content Monitoring and analysis of transactions to ensure correct and timely crediting of
payments.
Marketing, Influence Marketing,
Development of analytical reports to track payment processes.
Event Marketing Analysis of the effectiveness of existing payment channels, identification of
Analysis and evaluation of the points for improvement and optimization of the payment process.
Conducting A/B testing of various payment options.
effectiveness of digital marketing Tracking the conversion and behavior of users in the process of different
Languages: English (Intermediate), payments to determine the optimal strategies for attracting new customers and
keeping existing ones.
Slovak (Intermediate)
Developing strategies to improve customer loyalty by improving payment
processes and providing high-quality service.
TOOLS
EDUCATION
Google Ads, Google Ads Library
Google Keyword Planner Kyiv National University of Technology and Design
Google Analytics Enterprise Economics
Meta Ads, Meta Ads Library Master's degree in economics
1999 – 2004
Microsoft Excel / Google Sheets
Social Media Platforms (Facebook, ADDITIONAL EDUCATION
Instagram, LinkedIn, TikTok,
Twitter) Digital Marketing Course at Mate academy
SEO Tools (SEMrush, Serpstat) English language course at Mate academy