Yelyzaveta

Yelyzaveta Rodionova Marketing & Digital
Analyst

CONTACT Phone: [відкрити контакти](див. вище в блоці «контактна інформація») Telegram: veta_rodio
Email: [відкрити контакти](див. вище в блоці «контактна інформація») LinkedIn: [відкрити контакти](див. вище в блоці «контактна інформація»)
rodio/

PROFESSIONAL Head of Analytics | 2023-2024
EXPERIENCE Armar Solutions
Manage a team of 4 analysts: assigning tasks, quality control of work, mentoring and
developing employees.
Develop and implement data analytics strategy to support business decisions
(forecasting, process optimization, ROI evaluation).
Implement tools and technologies (e.g.: Looker Studio, Power BI, SQL ) to automate
reporting and improve forecast accuracy.
Analyzing big data, preparing presentations and reports for top management.
Development of KPIs and metrics to assess the efficiency of business processes.
Internet Marketing Specialist| 2022-2023
Big Marlin Punta Cana
Creating and managing content strategy
Planning and launching advertising campaigns in Google Ads, Meta
(Facebook/Instagram)

Project Manager | 2020-2022
Ribalkoff
Full cycle of project management: from goal setting and planning to
implementation, time and budget control.
Sales Manager| 2018-2020
Vendmaster
customer search, closing deals and post-sales support.
Market and competitor analysis
SEO, Link Builder | 2017-2018
Vendmaster
Selection and clustering of keywords, analysis of search trends and competitors
to form a promotion strategy.
Development and implementation of link-building strategy: search for donors,
negotiations with webmasters, creation of guest posts, crowd-marketing.

Marketing strategy PPC
SKILLS LENGUAGES English - B2
Competitor analysis SEO
Ukrainian - C2
Marketing research & SMM
Russian - C1
analytics Meta Ads
Español - A1
Project management Web Analytics
Content managing Email Marketing

EDUCATION Hillel IT School | 2023-2024
Internet Marketing Specialist
Institute of computer and business Technologies | 2008-2012
Web Page, Digital/Multimedia and Information Resources Design