Ольга

OLH A P L OTNI K O V A

GR APH IC D ES IG N

Portfolio.
/2025
@[відкрити контакти](див. вище в блоці «контактна інформація») Selected Works
This publication contains a compilation
of curated works by Olha Plotnikova from
2022to 2025.

For further information, please contact :

Olha Plotnikova

[відкрити контакти](див. вище в блоці «контактна інформація»)
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Education Expertise

Bachelor degree Editorial Design
Branding Design
Computer Science
Digital Drawing
Cernovichi National University named after
Social Media Design
Yuriy Fedkovych
UX/UI Design
2020 - 2024

Software
Olha
Adobe Illustrator
Adobe Photoshop
Plotnikova
Experience Adobe InDesign
Figma / Born in Chernivtsi, Ukraine
2022 Canva June, 19th 2003
Graphic Designer / Project “MYR“

Soft Skill
2024
Graphic Designer / Clothing brand ‘MARMUR’ Communication A graphic designer is a
Team Management professional who combines
2022-2025 Attention to detail creativity and technical skills
Art Director / Teplocenter Trading House Ltd. to visually.

Language
2024-2025 They are responsible for
Art Director / Chessy Groove creating designs that are
English
aesthetically pleasing,
Russian
2024-2025 effective, and meet the needs
Ukrainian
Art Director / Estrella of their clients.
German
Design has been my passion since
childhood. My colleagues note my
positivity and responsibility.
I appreciate a friendly team and
support that inspires creativity.
When I receive a task, I listen care-
fully to the customer and meet
deadlines. I am ready to take re-
sponsibility for complex projects
and constantly improve my skills,
striving for professional growth.

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 Print Design

Packaging Design 06

Posters and Flyers 07

Magazine and Book Layout 08

Branding

Business Card and Stationary 06

Brand Identity Guidelines 07

Digital Design

Email Marketing 06

UI/UX Design 07

Social Media Design 08

Personal Project

Contents. Experimental Work

Competition Project
06

07

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Print
Design.
Portfolio
The Power of Print
in a Digital Era

Think print is outdated? Think again. Print
stands out because it’s not digital. In a world
flooded with screens and endless scrolling,
a thoughtfully designed printed piece
demands attention in a way pixels can’t.

A well-crafted brochure can communicate
more than a landing page. A smartly
designed poster can make someone stop in
their tracks. And yes — a postcard can still
make someone smile.

We create printed materials that cut through
the noise. Our approach blends timeless
graphic design principles with a modern
understanding of branding and storytelling.
The result? Print pieces that make people
pause, interact, and remember.

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Every letter tells a part of
your story

Every project is a dialogue between form
and meaning. We turn ordinary printed
items into stylish, functional tools. Our
brochures tell stories, our packaging reflects
brand values, and our flyers grab attention
at first glance.

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 Flyers, booklets, catalogs, packaging, posters, business
cards, stickers, and more. I work with both small and
large print runs, and support you through every stage
— from concept to print-ready files.

Printed materials still play a key role in
communication, even in a digital world.

I create designs that are tactile and
memorable — whether it’s a business card
that leaves an impression or a catalog
worth keeping. From paper choice to final
layout, every detail matters.

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 Not Just Print — Personality
Every print project starts with a conversation. What do you want to say — and how should
it feel in someone’s hands? From there, we dive into strategy, layout, typography, and
material choices. I consider everything from folds and finishes to binding and die cuts.
Nothing is too small to matter.

Once the concept is solid, I move into full production: preparing pre-press files,
collaborating with trusted printers, and managing every detail until the final piece is
delivered. My goal is simple: to translate your brand into print — with zero compromises.

This end-to-end process allows us to guarantee quality, consistency, and that little spark
of “yes, this is it.”

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 We don’t believe in throwaway design. Every
flyer, catalog, or package I craft is made
to be noticed — and kept. Good print lasts
longer than a scroll.

Olha Plotnikova 11
Your message.
Your style. Your merch.
Merch is a vibe — and your audience knows when it’s done right. I help you build apparel
that people actually want to wear. Pieces that feel good, look fresh, and communicate your
brand without saying a word.
I focus on smart layouts, scalable designs, and print methods that match your budget and
fabric. Whether you’re building a company store, launching a product drop, or just making
limited-edition pieces for your crew — I’ve got you covered from sketch to final stitc

From sleek logo placement to full-front
graphic illustrations, I design with both
aesthetics and comfort in mind. Our prints
look sharp and last long — on T-shirts,
hoodies, tote bags, workwear, or any textile
you need.

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 Merchandise design is where creativity
meets production. I guide you through every
step — from choosing the right garments
and colors to adapting your visuals for silk
screen, DTF, embroidery or thermal transfer.

The result? Clothing that’s not only branded,
but designed with care and intention.
Clothing people wear proudly. And that says
more than any billboard could.

Olha Plotnikova 13
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Branding.
Portfolio
Strategy.
Story.
Style.

To me, branding isn’t about making things “look pretty.”
It’s about essence, about character, about how a
business speaks to the world. I start with the questions:
who are you, what do you do, and why does it matter?
Only then come the colors, the fonts, the shapes.

I build identities that work on every level — visual,
emotional, strategic. So your brand doesn’t just exist —
it stands out. And sticks in people’s minds.

Olha Plotnikova 15
Every business I’m not here just to decorate a company. I’m
here to help it find its voice. Name, logo, visual
is a story. system, tone of voice — it’s all part of one

I help make it narrative.

louder. My job is to bring that story to life and make
people feel, yes, this is it. I work on everything
from brand-new launches to rebrands. What
matters most is that it feels cohesive — and
works not just in mockups, but in real life.

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 I treat every branding project as a
challenge with real-world impact. It’s not
just about design — it’s about making your
business look confident, sound clear, and
feel trustworthy.

Together, we’ll define the key ideas,
translate them into a visual system, and
build a brand that grows with you. Clean.
Clear. Honest.

Olha Plotnikova 17
 A logo isn’t just a
picture. It’s the
essence in one
symbol.
When I design a logo, I’m not just thinking
about how it looks — I’m thinking about
where the business is going. Who will see it.
How it will grow.

A good logo is like a name: short, distinctive,
and full of personality. It needs to be flexible,
clear, and honest.
I always start with research —
understanding what the brand stands for,
who it speaks to, and what emotions it
should evoke.

My goal is to create a logo that works —
on an Instagram profile, a business card,
packaging, signage. One mark that holds
the entire story of the brand.

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 To me, a logo is more than a starting point for your
visual style. It’s a visual promise. It needs to hold up in a
noisy world. It needs to be simple — but never boring.

I create logos built on ideas, not trends.
Every project starts with questions: who are you, why do
you matter, what’s essential to you? I don’t believe in
random shapes — every curve, every letter has to carry
meaning.

The result is a mark that doesn’t get lost over time.
Shrink it to an icon? Still recognizable. Strip it to black
and white? Still full of character.
Because a logo isn’t decoration. It’s the tool everything
begins with.

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Digital
Design.
Portfolio
Email I love email marketing for how direct it is: you’re landing right in someone’s personal space. And you’ve
got one shot to make it count.
Marketing
I create emails that do more than sell — they build connection. Every word, every layout, every subject
line is part of a conversation.

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UI/UX A good interface doesn’t make you think. It just works. My goal is to make things feel easy — to click, to
understand, to buy, to sign up, to scroll — with zero friction or confusion.
Design.
I design user experiences from scratch or refine what’s already there. I work with structure, navigation,
visual hierarchy, micro-interactions, and states. But also — with emotion. Because UX is not just about
how things work, it’s about how they feel.

Design should be clear. Comfortable. And honest.

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 I care about the user first — and the pixels second.
Every screen I design solves a real problem and feels
natural to use, not just nice to look at.

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Social Media
Design.

Social media design isn’t just about looking
pretty — it’s about winning that one second
of attention in someone’s feed. I design
posts, stories, and covers that grab interest,
reflect your brand’s tone, and speak your
audience’s language.

I work with visual systems, typography,
layout, and rhythm. It’s not just about
style — it’s about context, consistency, and
communication. Everything should look
aligned and work seamlessly across posts,
ads, stories, and Reels.

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 Social media is your brand’s face. Design is its
expression. I help build a visual identity that’s instantly
recognizable, trustworthy, and full of life.

I create assets for any platform — Instagram, TikTok,
Facebook, LinkedIn, and more. From strategy to
execution: templates, grids, banners, content guides,
and moodboards that keep your feed on point.

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Personal
Projects.
Portfolio
Experimental
Work

Experimental work is my playground. There’s no brief here, just raw curiosity. I explore new
styles, break patterns, bend rules, and play with form to discover something honest and
unexpected.

Some ideas stay experiments. Others evolve into real brands. Either way — this is where
growth begins.

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 BA S I L H A I L W A R D / 20 28

Design with
personality

Olha Plotnikova 29
 Olha Plotnikova
[відкрити контакти](див. вище в блоці «контактна інформація»)

Karlsruhe, Germany

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