Олександра

Oleksandra Alipova

From: Kharkiv, Ukraine • Now in: Warsaw, Poland • Email: [відкрити контакти](див. вище в блоці «контактна інформація») • Phone: [відкрити контакти](див. вище в блоці «контактна інформація»)

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Personality type: Turbulent Protagonist (ENFJ-T).
​ I have 4+ years in Marketing across Web3, AI, Software Engineering, Creative & Design, Fashion &
Beauty industries.
​ I worked with Digital, Product, Strategic, Social & Mass Media Marketing.
​ During my work journey, I’ve gathered a solid network of Web3 builders, marketing & media
professionals, Crypto analysts, and traders, which allows me to address and spread the word to various target
audiences effectively.
​ My key work principles are:
​ 1. Know and listen to your customers because they are the ones who will tell you how to sell your
product.
​ 2. Constantly analyzing what's happening in your business niche allows you to identify opportunities,
detect threats, and calculate risks for predictive and organic growth.
​ 3. There is no need to be afraid of the difficulties - focus on leveraging them.

Experience

COWCHAIN​ ​ ​ ​ ​ ​ ​ Remote, Full-time
Head of Marketing​ ​ ​ ​ ​ ​ ​ ​ Jul 2024 - Feb 2025
Industry: Web3 & AI development

Team Leadership

●​ Managed a team: SEO specialists, SMM managers, copywriters, and designers.
●​ Organized brainstorming sessions to analyze lead and client behavior patterns and develop lead
generation tactics.
●​ Provided training on cryptocurrency and project management and execution processes.
●​ Set SEO strategy priorities and defined actionable steps for the team.
●​ Reviewed and provided feedback on content, including scripts, designs, and written materials.
●​ Coordinated efforts to align marketing, design, and content production with company objectives.

Processes Set Up

●​ Created workflows and task-setting guidelines for marketing, content, and design teams.
●​ Built a marketing knowledge base in Notion to centralize documentation.
●​ Developed templates for email signatures, budget submissions, and content briefs.
●​ Documented and standardized the content delivery process.
●​ Created a communication guideline to unify internal and external messaging.

Strategic Planning

●​ Conducted competitor and SWOT analysis for market positioning.
●​ Developed strategic canvas and detailed ICPs based on client pain points and behavioral insights.
●​ Created business development and marketing roadmaps.
●​ Outlined a three-month marketing strategy and detailed roadmap for a new AI agent project.
●​ Defined positioning, key features, and marketing strategies for other AI agent initiatives.
Branding

●​ Drafted and finalized three options of company positioning and TOV.
●​ Created a full brand book and branded merchandise for internal and external use.
●​ Delivered multiple brand blurbs and slogans tailored to channels and target audiences.
●​ Reviewed client pitch decks and internal service presentations to ensure alignment with branding
objectives.

Content Development

●​ Reviewed SEO-optimized texts for websites
●​ Authored scripts for deep-dive client interviews.
●​ Developed communication scripts for Telegram groups to increase lead engagement.
●​ Created content plans for the company and CEO’s personal brand, including WBS steps, content
strategies, and video scripts.
●​ Produced pitch decks, internal presentations, and events content.

Clientele Consulting

●​ Advised company partners on marketing and branding strategies.
●​ Advised client projects:
○​ RWA platform
○​ community Meme exchange
○​ decentralized ETH staking platform
●​ Created pitch decks for the above projects targeted at fundraising.

Internal Product Launch

●​ Developed marketing strategies for internal AI agent projects.
●​ Created positioning documents, roadmaps, and pitch decks for projects funding and market launches.
●​ Produced promotional content, including video scripts and branded materials.
●​ Collaborated with cross-functional teams to define product features and align them with market
requirements.

Measurable Impact

●​ Secured funding for internal project - $160K
●​ Created consistent branding across all company platforms.

PENKO​​ ​ ​ ​ ​ ​ ​ Remote, Co-own
Co-owner​ ​ ​ ​ ​ ​ ​ ​ ​ Aug 2023 - Now
Industry: Fashion & Apparel

●​ Created a marketing structure and procedures.
●​ Created guidelines and templates for the marketing and sales team.
●​ Defined and implemented marketing strategy: brand character, positioning, identity, TOV, and content
guidelines.
●​ Developed the overall concept of visual design and content for social media.
●​ Continuously generated copy-writes and creative methods to attract and convert the target audience.
●​ Designed inbound funnel for lead generation.
●​ Generated content for social media ads.
●​ Finding and hiring a team (SMM, Designer)
●​ Increased sales by 32% by implementing the designed marketing strategy.
VAILIO​​ ​ ​ ​ ​ ​ ​ Remote, Freelance
Marketing Consultant​ ​ ​ ​ ​ ​ ​ ​ Jun 2024 - Oct 2024
Industry: Web, Branding & Packaging Design

Recruitment & Talent Acquisition
●​ Led the hiring process for a design team, including sourcing, interviewing, and onboarding.
●​ Developed a targeted recruitment advertising campaign to attract designers.
●​ Created and executed a media plan for job openings, placing listings across relevant platforms.
●​ Crafted ad copy and job descriptions that effectively communicated the company’s vision and culture.

Competitor & Market Research
●​ Conducted guerrilla market analysis, including participating in industry calls and short squeezes to
gather insights into competitors' strategies, client engagement, and pricing.
●​ Analyzed market trends and positioning to identify gaps and opportunities, ensuring that service
offerings remained competitive.

Strategic Business Development & Process Optimization
●​ Provided recommendations to improve company operation: client communication, proposal structuring,
pricing models and service packaging.
●​ Advised on refining the company’s sales and pitch strategies.
●​ Ensuring consistency in messaging, value proposition, and competitive differentiation.
●​ Assisted in the development of service bundles (“packs”), tailoring offerings to meet market demand.

RED ROCKET SOFTWARE ​ ​ ​ ​ ​ Remote, Freelance
Marketing Consultant​ ​ ​ ​ ​ ​ ​ ​ Nov 2023 - Jul 2024
Industry: Custom Software Development & Team Augmentation in various business domains.

●​ Performed initial research for data mining and hypotheses build out.
●​ Defined and implemented company marketing strategy: brand character, positioning, identity, TOV, and
content guidelines.
●​ Built a specific marketing strategy to increase sales and lead acquisition.
●​ Created guidelines, templates, and other materials for the marketing & sales team.
●​ Provided training to the existing company’s marketing team about digital strategy implementation.
●​ Created the visual components for the CEO's personal brand and social media account.
●​ Created a content plan for the CEO's social media accounts to build and enhance his personal brand
engagement.
●​ Designed and implemented a new sales strategy based on the CEO's personal brand.
●​ Increased company’s sales by 27% by implementing the CEO’s brand strategy.
UNDER NDA ​ ​ ​ ​ ​ Hybrid, Full-Time
Strategy Marketer ​ ​ ​ ​ ​ ​ ​ ​ Sep 2021 - Sep 2023
Industry: Web3
Product: Biggest European CEX, P2P, DEX, margin terminal, and futures products ecosystem with with 4M+
users.
​
Digital
●​ Built inbound funnel optimisation for attracting new users, resulting in ~ 40K monthly new platform
visitors.
●​ Attracted ~ 10K retail (hamster) unique sign-ups per month with more than ~ 50k registered users over
5 months and ~ 25K (50%) becoming loyal exchange users.
●​ Managed advertising collaborations with bloggers and influencers: concept, content creation, and
managing operations, legalities, and payouts.
Product
●​ Conducted preparatory and crowd warm-up activities for the CEX new feature launch:
○​ Created "Call to Interest > Action > Reward" mechanics for attracting and rewarding users.
○​ Analysed the user base with Customer Support and Community Management teams for
educational materials and knowledge base creation.
○​ Created 'Upselling / Competition' activities to promote platform usage for end users.
●​ Launched a new product’s financial trading feature fully backed by advertising campaign and strategy.
Social and Mass Media (Above-The-Line):
●​ Managed collaboration with the biggest e-sports platforms in CIS and EU locales.
●​ Managed collaboration with a Top-1 Ukrainian mobile operator.
●​ Supervised cooperation proposals and joint strategy with the leading Ukrainian fuel distributor.
●​ Created joint collaboration strategies with gaming, streaming and sports brands.
●​ Designed and supervised inbound funnels to improve incoming leads quality.
●​ Created outdoor advertising activities with more than 50 outdoor outlets in CIS.
●​ Created Passport Business Case with detailed budgeting.
Strategy:
●​ Developed a project promotion strategy and positioning.
●​ Project marketing strategy implementation and support.
●​ Social networks optimization.
●​ Conducted 40+ in-depth interviews (with full interpretation).
●​ Hosting surveys (online and offline).
●​ Supportive activities (for B2C & B2B segment).
●​ Products launch in new regions (Spain, Turkey, Georgia, Nigeria).
Operational:
●​ Ongoing cross-functional product management activities with the delivery, marketing, creative and
analyst teams:
○​ Team knowledge audit
○​ Quality and relevance assessments
○​ Guidelines and templates creation
○​ Project processes optimisation
○​ Resource allocation management
●​ Full cycle creation of a large offline event hosting 1000+ people.
○​ Searched and communicated with hosting grounds & malls.
○​ Prepared outdoor and indoor advertising.
○​ Communicated with influencers and media providers.
○​ Planned scenario, budgeting, timing, etc. for stakeholder approvals.
BAGGAGE​ ​ ​ ​ ​ ​ ​ On-site, Internship
Intern Strategy Marketer & Researcher ​​ ​ ​ ​ ​ Mar 2021 - Aug 2021
Industry: House Accessories

●​ Conducted marketing research to identify industry trends and business opportunities.
●​ Organised and analysed marketing data results.
●​ Analysed previous marketing initiatives and revamped the company's marketing efforts to retain
existing customers and attract new ones.
●​ Performed initial research for data mining and hypotheses build out.

Education

National University of Civil Defence of Ukraine​ ​ ​ ​ ​ Kharkiv, Ukraine
Bachelor’s Degree — GPA: 4 / 5
Program subject area – Psychology Activity in Special Conditions
Graduation Date: August 2020
Coursework: “The problem of resolving and preventing conflicts in the units of the SES of Ukraine”

Additional Courses

●​ Marketing Director, LABA
●​ Strategy Marketing, LABA
●​ Advertising communication, Baggage
●​ Event Marketing Intensive, Bazilik School

Skills
-​ Customer Journey Mapping
-​ 4P & 4С
-​ Product Card
-​ SWOT
-​ 5W
-​ JTBD
-​ B2B and B2C marketing
-​ Cross-functional teams management
-​ Censydiam
-​ Hypotheses & setting check
-​ Media planning
-​ Big Idea creation
-​ Growing pains
-​ Problem solving strategy
-​ Initial research
-​ Secondary analysis
-​ Quantitative research
-​ In-depth interviews
-​ Differentiation and segmentation
-​ Strategy canvas
-​ CCP (Customer Competitor Person)
-​ Brand positioning
-​ PSM (Van Westendorp's Price Sensitivity Meter).
-​ Languages:
-​ English (Intermediate)
-​ Ukrainian (native)
-​ Russian (native)
 Hobbies & Interests
​ My passions: book writing, drawing, singing, sports (snowboarding, hiking), video production (filming,
acting, scripting, editing) and photography.
Sometimes I reminisce about the past when I was still an event manager and gather friends and family
for picnics and parties. I've also visited 50+ cities outside my country and I don't intend to stop.