Anna

ANNA
KAFTANIUK
SEO Specialist

DETAILS

Kyiv, Ukraine
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PROFILE

I have extensive knowledge of SEO with four years of hands-on experience in internal optimization, total four
years of linkbuilding experience, as well as more than two years of management experience.

EMPLOYMENT HISTORY

SEO TL, Digital Traffic PRO
Mar 2025 - Ongoing

Leading SEO strategies for e-commerce (Shopify) and B2B websites
Conducting technical SEO audits and implementing fixes (crawlability, indexing, site speed)
Developing international SEO strategies (multi-language sites, hreflang setup)
Creating SEO-driven content plans for high-frequency and category-specific queries
Optimizing Shopify collections and product pages for organic growth
Working on UX/UI improvements aimed at conversion rate optimization
Performing competitor analysis and backlink audits
Managing link building campaigns and disavow processes
Collaborating with dev teams, designers, and project managers

Senior SEO Specialist, Che IT Group

MAY 2022 — JUNE 2024

•Conducting keyword research and analysis
•Developing and implementing on-page optimization strategies (content plans, interlinking, meta-tags,
structure, design changes)
Off-page SEO (backlink analysis, developing strategies; outreach, crowd marketing, working with
linkbuilders, and doing other interesting things :)
•Conducting website audits to identify technical issues
•Analyzing website traffic data and identifying areas for improvement
•Communicating regularly with clients to update them on project progress, discuss performance metrics,
and gather feedback
•Communicating with the dev team, designers, PMs
•Managing budgets
•Conducting competitor analysis to identify strengths, weaknesses, and opportunities
•Monitoring website performance
•Providing regular reports to clients on website performance
• Troubleshooting
•Calming down the clients in case something breaks
SEO Specialist, BG.Solutions, Kyiv
OCTOBER 2020 — OCTOBER 2021

•Conducting SEO audits
•Preparing tasks for the content writers
•Preparing tasks for the developers
•Creating linkbuilding strategies
•Working with Wordpress (adding new content and pages, optimising the pre-existing ones)
•Developing the semantic core (full circle) Researching new niches and geolocations
•Working with SEO tools, such as Ahrefs, SemRush, SimilarWeb, SE Ranking, Screaming Frog, Scrapebox
•Conducting market analysis/competitors analysis Analyzed SEO outreach goals and presented findings to
my Team Lead

Linkbuilding Teamlead, Trionika, Kyiv
AUGUST 2020 — OCTOBER 2020

•Mentored newcomers
•Managed a team of in-house linkbuilders
•Found new ways to gain links
•Worked with an internal CRM in order to control the entire linkbuilding process
•Worked with outsource link sellers
•Resolved any issues that occur during the working process
•Created development strategies for every team member
•Prepared variety of different written communications, reports and documents

Head of Linkbuilding Department, Vigo Group, Kyiv
OCTOBER 2019 — MAY 2020

•managing a team of in-house and remote linkbuilders
•Implementing new technologies and features in order to help the team work in a more efficient way
•Mentoring newcomers
•Working with freelancers
•Hiring new people
•Checking linkbuilders' links in terms of quality and correspondence with the requirements
•Controlling the process of creating tasks
•Resolving any issues that occur during the working process
•Re-establishing an already existing workflow in order to have a much more efficient workflow
•Creating linkbuilding strategies and anchor plans Prepared variety of different written communications,
reports and documents.

Outreach Specialist, Uvoteam
JUNE 2019 — SEPTEMBER 2019

•Establishing a new and effective outreach process from scratch
implementing new technologies and features in order to help the team work in a more efficient way
mentoring newcomers

working with freelancers communicating with blog owners
Linkbuilder/Linkbuilding Manager/Outreach Specialist, Boosta, Kyiv
JULY 2017 — MAY 2019

•Posting all types of links that are necessary for external SEO
•Finding new donors for linkbuilding according to metrics provided to me
•Conducting backlink, competitors and market analysis
•Guest posting/outreach
•Working with so-called complicated donors with very strict policies about linkbuilding and SEO in general
•Preparing tasks for content writers and designers
•finding new ways to gain links
•Using Ahrefs, Similar Web, SemRush, A-parser, Screaming Frog,
After working as a linkbuilder for 7 months, I was promoted to a linkbuilding manager
•Coordinating a big linkbuilding team (around 20 people), as well as a big SEO team (also around 20 people)
in order to establish an understandable and effective working process
•Checking linkbuilder's links in terms of quality and correspondence to the requirements

EDUCATION

Ukrainian Philology, National University of Kyiv-Mohyla Academy, Kyiv
SEPTEMBER 2014 — JUNE 2018

LINKS

LinkedIn

SKILLS

Excellent Communication Skills SEO

Linkbuilding Management

Market Analysis Competitors Analysis

Strategic Planning

LANGUAGES

Ukrainian English