Валерія

Dipl.-Ing. Valeriia Zubrizki
Marketing Specialist / SEO Consultant
(remote)
LinkedIn Profile:
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E-mail: [відкрити контакти](див. вище в блоці «контактна інформація»)
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Skills & Tools
SEO: Sistrix, Ahrefs, SemRush, Searchmetrics, Conductor, Google Ads, Google Keyword Planner,
Google Analytics, Google Data Studio, Google Search Console, Screaming Frog, etc.

Projektmanagement: Awork, SalesForce, Atlassian Tools: Jira, Confluence, Trello etc.

Sprachen:
Ukrainian, Russian – Native languages
English - (C1 Level) very proficient
German - (C1 Level) very proficient
Polish - Reading proficiency

Professional Experience

SEO Manager (remote)
08/2024 – present

Löwenstark Online-Marketing GmbH, Braunschweig, Germany

Maintenance and optimization of websites, CMS systems, and development of technical SEO strategies (e.g.,
page speed, troubleshooting, schema markup).
Creation and implementation of customized SEO and content strategies for B2B and B2C companies of various
sizes.
Analysis of website data, user behavior, and technical requirements for data-driven optimization.
Planning, creation, and optimization of content to improve search engine relevance and user experience.
Management of SEO projects and continuous performance optimization through on-page and off-page
measures.

SEO Consultant (remote/consulting)
06/2022 - 07.2024

Searchmetrics (Conductor), Berlin, Germany

Consultation and implementation of tailored SEO strategies for various companies (online shops, B2B
companies, enterprise websites)
Proactive support in the implementation of SEO measures to increase search engine visibility
Continuous education to stay updated with the latest SEO knowledge
Analysis of website data and user behavior for data-driven optimizations
Ongoing improvement of client websites' performance through strategic SEO approaches

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Professional Experience

SEO Manager (remote/in-house)
05/2021 - 06/2022

Light11, Lünen, Germany

Technical SEO optimization
Keyword research and creation of content briefs
On-page and off-page optimization
Preparation of monthly reports
Backlink strategy and optimization
Implementation and maintenance of best development practices

Project and Marketing Manager (remote/in-house)
07/2020 - 05/2021

Alphanauten GmbH & Co. KG, Unna, Germany

Leading project teams
Analysis and optimization of IT processes and systems
Documentation and execution of tests
Off-page measures to increase traffic to webshops
Keyword and content analysis
Development of strategies for the integration of keywords and thematic content
Website structure optimization
Coordination with clients for requirement gathering and expectation management
Setting and adjusting project milestones

Project and SEO Manager (in-house and outsource)
07/2016-06/2017

Racoon Gang, Kharkiv, Ukraine

Planning, organizing, and executing internal IT projects
Integration of business objectives into planning
Analysis of competitors and development of marketing strategies
Organization of the online course "Python & Django" on the edX platform
Event organization

Engineer of Digital Connection (in-house)
06/2015-06/2016

Regional Railway Company in Northeastern Ukraine, Pivdenna Salisnyzja, Kharkiv

Establishment of digital communication networks
Installation, commissioning, and configuration of digital communication networks (Si 2000, ASSC-M)
Maintenance and optimization of digital communication networks

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Educational Background Further Education

European Institute for Vocational Training WebPromo Experts, Online
(FIB) 2022-2023 2021-2023

Court-appointed expert in SEO and web Continuing education in the areas of:
development Content development and optimization
Technical SEO
Technical University Dortmund Backlink building
Oktober 2019 Google Analytics 4

Technical University Dortmund, Department of PDL Language Course, Dortmund, Germany
"Applied Computer Science" 04/2019 - 06/2019

Ukrainian State University of Railway Language course at C1 level (German)
Transport
2014-2015 (Kharkiv, Ukraine) InVIA Language Integration Course, Unna,
Germany
Higher education in "Traffic Automation and 01/2018-01/2019
Transport Automation",
Professional Diploma Qualification - Electrical Language course at B1 level (German)
Engineer
IT Bursa, Kharkiv, Ukraine
Ukrainian State Academy of Railway 10/2016 - 12/2017
Transport
2010-2014 (Kharkiv, Ukraine) Junior Python Developer

Bachelor's Degree in "Automation and
Computer-Integrated Technologies",
Qualification - Junior Specialist in Automation
and Computer-Integrated Technologies

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Valeriia Zubrizki - Use Cases

Throughout my career, I have worked with over 60 clients. Some of these projects are subject to non-
disclosure agreements (NDA), so I will not mention specific client names in the following descriptions. This
complies with contractual agreements. If you require more detailed information about my work, please contact
me. I am happy to provide more details or the contact information of a relevant person who can confirm my
work.

Bicycle Shop / B2C / B2B
Germany, Austria

Project Overview:
Conducted a comprehensive SEO analysis and developed an optimization plan for a leading online
provider of bicycles and bicycle accessories.
The focus was on technical improvements and content optimization to enhance the visibility and
ranking of the website in both B2C and B2B sectors.
Role or Position: SEO Consultant / SEO Expert
Consulting Period: 1 year

Implemented Measures:
Identification and resolution of technical issues on the website.
Comprehensive revision and enhancement of existing content.
Regular consultation with the SEO team at Rose Bikes to answer specific questions and support the
implementation of the SEO strategy.

Achievements:
CTR: Increased from 3% (2022) to 3.8% (2023).
Average Position: Improved from Rank 12 (2022) to Rank 6 (2023).
Total Clicks: Increased from 2.21 million (2022) to 3.06 million (2023).
The website now ranks in the top 5 for key keywords.

Technologies and Methods Used:
SEO Tools: Google Analytics, Google Search Console, Conductor, Searchmetrics.
Technical SEO practices and on-page optimization.

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Valeriia Zubrizki - Use Cases

Furniture Store / B2C
Germany, Austria

Project Overview:
The website used faceted navigation, which led to crawling issues, preventing many pages from being indexed.
This resulted in poor search rankings. Additionally, canonical tags were missing, and all pages, including
pagination pages, were indexable, further impacting SEO performance.

Project Overview:
The website used faceted navigation, which led to crawling issues, preventing many pages from being indexed.
This resulted in poor search rankings. Additionally, canonical tags were missing, and all pages, including
pagination pages, were indexable, further impacting SEO performance.
Role or Position: SEO Consultant / SEO Expert
Consulting Period: 1 year

Implemented Measures:
Recommended and implemented measures to exclude pagination pages from indexing.
Developed specific rules for faceted navigation to improve crawling. After implementing three filters, the
pages were no longer indexed, while pages with up to three filters remained indexed.
Revised headings and page structure for improved SEO.
Content optimization.

Achievements:
CTR: Increased from 2.1% (2022) to 3.1% (2023).
Average Position: Improved from Rank 31.2 (2022) to Rank 11.8 (2023).
Total Clicks: Increased from 324,000 (2022) to 500,000 (2023).
The website ranks in the top 5 for some of the most important keywords.

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Valeriia Zubrizki - Use Cases

Bookstore / Online / B2C
Germany

Project Overview:

Provided SEO and content strategy support throughout the complete relaunch of a website specializing in
creative books, craft ideas, and materials.
Role or Position: SEO Consultant / SEO Expert
Consulting Period: 1 year

Implemented Measures:
Relaunch Support: Advised and implemented SEO best practices throughout the relaunch process.
Canonicals and Redirects: Assisted in proper setup of canonical tags and redirects to prevent duplicate
content and improve SEO performance.
Keywords and Content Structure:
Suggested topic-relevant keywords and structured content, including headings.
Conducted keyword research to identify relevant and high-performing keywords.
Technical Analysis and Schema.org Implementation:
Conducted technical website analysis.
Implemented Schema.org markup to enhance rich snippets in search results.

Achievements:
Average Position: Improved from Rank 15 (2022) to Rank 5.3 (2023).
Total Clicks: Increased from 34.2K (2022) to 44.2K (2023).
Backlinks: Grew from 39.1K (2022) to 42.3K (2023), mainly from new domains.

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Valeriia Zubrizki - Use Cases

Additional Projects:
Charity Organization:
Worked with one of the largest charitable organizations, significantly improving their online presence
and digital strategies.
Helped communicate their important mission more effectively and mobilize support.

GMP Training Provider:
Optimized the website of a leading GMP training provider, achieving a stable top-3 ranking in search
engines.
Increased visibility and reach significantly.

Department Store:
Assisted a well-known department store in resolving technical issues in close collaboration with the IT
department.
Provided ongoing employee training to enhance their digital tool and strategy capabilities.

Online Universities:
Supported online universities with a wide range of services, including technical platform optimization.
Developed strategies to increase student engagement and course enrollments.

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