Оксана

EDUCATION

O.M. Beketov National University of
Urban Economy in Kharkiv 2012 - 2018
Hydrotechnical Construction, Water Engineering and Water
Technologies Master

CERTIFICATIONS & Self-learning
2019 - 2025
Google Ads Certification (2025) –Ads Display Mastery, Ads Search

KOVINKA
Mastery
DAN IT (Digital Marketing) (2024 - 2025)

OKSANA The course consists of 10 modules, 224 academic hours.
Modules: Digital Strategy, SEO, Google Ads, PPC specialist, Google
Analytics, Content Marketing, SMM, Targeting, Email Marketing.
PPC specialist
During this period, I attended numerous webinars and
masterclasses and actively kept up with the latest trends and
innovations.

CONTACT
EXPERIENCE
[відкрити контакти](див. вище в блоці «контактна інформація»)
[відкрити контакти](див. вище в блоці «контактна інформація») Product marketer
Kyiv Bini Games 2024
Conducted competitor research and analyzed market trends to
ABOUT ME improve engagement strategies, resulting in a 15% increase in
retention rate.
Languages: Ukrainian, English (B2) Assisted in product analytics, tracking key KPIs such as
Fast Learner DAU/MAU and LTV to optimize app performance.
Data-Driven Approach Support manager
Passionate About PPC & Performance Bini Games 2023 - 2024
Marketing Handled over 300 user inquiries daily, including app store
Hobbies: Traveling, Cycling, Tennis, reviews, ensuring timely and high-quality responses.
Drawing Monitored and analyzed user feedback, contributing to a 10%
decrease in churn rate (bug reports; release reports;
Crashes&ANR).
SKILLS Managed remote configurations in Firebase, adjusting settings
Google Ads Management (Search, Display, in JSON format for testing and seasonal updates.

Shopping) Office Manager
QA Madness 2021 - 2022
Campaign Optimization (A/B testing, bid
Streamlined office operations, reducing administrative
strategies, budget allocation) overhead.
Coordinated internal events and team-building activities,
Keyword Research & Audience Targeting
increasing employee engagement.
Google Analytics & Conversion Tracking Assistante marketer
PE Dushka 2020 - 2021
Market & Competitor Analysis Managed website updates via WordPress, optimizing
metadata and improving SEO ranking by 12%.
Performance Reporting & Data Analysis
Developed and scheduled content plans, leading to an
SEO Fundamentals & Landing Page increase in website traffic.

Optimization Marketer/ Content manager
PE Teta Install 2018 - 2020
Marketing Funnel & Customer Journey Created content strategies that increased website engagement
by 30%.
Understanding
Conducted traffic analysis, leading to improvements in user flow
Task Prioritization & Problem-Solving and conversion rates.